Samsung relocates 500 of its mobile software engineers to other departments of the company

Samsung relocates 500 of its mobile software engineers to other departments of the company
Samsung's shares are currently in their lowest position for the last two years, and one of the main reasons for this is Apple's recent foray into bigger-sized smartphones, which already broke a lot of records. The company also lowered its earnings expectations yesterday and it was almost clear that Samsung will undertake certain actions that will help it stand back on its feet. 

One of the most recent internal company revamps that Samsung undertook was to relocate some 500 of its software engineers to other branches of the company – consumer electronics, TV, corporate software R&D, to name a few. The official reason for this is to “strengthen the company's overall software prowess” and to put greater emphasis on the Internet of Things industry”, as well as further boost the “synergies for the Tizen platform”. This is surely a preparation against Apple's upcoming HomeKit framework, which is Cupertino's connected home solution.

This shift in engineer power means that Samsung will probably have fewer experts to work on its mobile software, TouchWiz, which is often being criticized as one of the weakest aspects of the company's devices. The Tizen platform itself also might get affected. Samsung is yet to release a Tizen-powered device on the global market, as the Samsung Z, the first one with the platform aboard, has been launched in select regions only.

We don't know how many employees remain in the mobile software department exactly, but it seems that Samsung had 40,506 experts at its disposal back in 2013. Hopefully, this internal change of heart will affect neither TouchWiz nor the Tizen platform in a negative way.

source: The Wall Street Journal

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29 Comments

1. greenelektron

Posts: 537; Member since: Sep 10, 2014

Why is Samsung's Life very dependent on Apple? Now they are preparing for the 'Internet of Things' only being disrupted by Apple when they join the "Internet of Things" bandwagon.

3. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Competition, I work in the Hi-Fi industry, my company make some of the best speakers around so while we get some great reviews the "bigger brands" always win the awards and get the big sales even though our product is often better. It's just life!

6. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Can you tell the name of your company? I'm interested.

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Beats, perhaps?

11. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Acoustic Energy.

12. MyLifeOnline

Posts: 8; Member since: Mar 19, 2013

I would guess Sonos. I use to work for the company and they are amazing.

13. Jimrod

Posts: 1605; Member since: Sep 22, 2014

They're very good - they've taken the right direction where many Hi-Fi companies are slow to change to the wireless product business model. I think many are realising now they need to change and keep up! :)

7. moguai

Posts: 6; Member since: Sep 22, 2014

would you rather see apple without a real competition? if there was no samsung, there would be no bigger iphone, for example. companies "steal" from each other different things, more obvious (like sammy does) or not.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

And if you think Samsung diversification is good for his smartphones fanboy, think again. Focus > diversify, period

15. Duketytz

Posts: 534; Member since: Nov 28, 2013

In economics diversify > Focus. Samsung is a big company, for you focus might benefit you but only through diversification will they be more economically efficient.

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

It's not just Apple. This has been going on for a while and I think it's worst than what people think. The smartphone game is very mature at this point and it's hard to stand out. Apple which is there main competition outside of android just gained their biggest trump card, but it's other Android hand sets(high and lowend) that's starting to hurt them collectively.

5. toto2014

Posts: 11; Member since: Sep 11, 2014

Wheel of fortune:-)

8. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I didn't know they had a design team?

10. sunday

Posts: 39; Member since: Aug 15, 2014

Their problem is not Apple but chiness manufacturals. It is hard for these big companies to compete at the price these china people are selling phones. It has affected nokia, motorola, sony, htc and now its affecting samsung and will soon affect Apple. These china people can produce a 5" phone for less than $80 and no big company can do that. And that is what chiness companies are doing in every aspect of life not only smartphone market alone. Very soon they will claim asia market from apple and flood the whole world with sub $100 phones which no big company can cope with.

14. synot

Posts: 277; Member since: Sep 14, 2012

+10 You are just one of the few people with sense and knowledge to know whats really going on in the world.The ios system is Apples alone so no one else is traversing on this ground but everyone else from East to West is making Android Phones and competing among themselves. In the end its value for money that will win and this is where the Chinese as you say is taking sales from the major manufacturers.Contrary to what Peter k.said its not Apple that caused Samsung shares to be down but Chinese competition and the S4 and S5 not being up to expectations.

27. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

"everyone else from East to West" get your fact right, I dont see any westerner making android phone recently

16. willytbk

Posts: 252; Member since: Aug 15, 2012

not really sure what happened to this manufacturer, either because of chinese manufacturer or just because of apple but from what i can see from my country where samsung built a lot of stores just for their mobilephones, less and less people coming to their stores even after the s5 launched, still very quiet. The tablet s seemed doesnt attract more customers too.

17. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

from which country you are? may I know?

18. willytbk

Posts: 252; Member since: Aug 15, 2012

INDONESIA

23. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Indonesia is a big market for samsung

19. hitmantb

Posts: 79; Member since: Jul 26, 2012

Samsung stock is at a 2 year low and they had to cut revenue estimates with poor Note 4 pre-orders. Samsung can not compete with China Xiaomi/Huawei at low end, and they certainly have no chance against Apple at high end. Before, Galaxy Note series had no real comparable brand challenge in its segment. Now, 6+ and A8 processor simply destroys anything Android can do in performance and battery life. 64 bit + 20nm and Apple is toying with Qualcomm Snapdragon like how Intel toyed with AMD, slaughtering quad core with dual core. http://www.anandtech.com/show/8559/iphone-6-and-iphone-6-plus-preliminary-results Apple + Foxconn = dream team, US vision + China execution can not be defeated by Koreans or Japanese. Samsung electronics without Korean government support is going the way of Sony. Their brightest business segment is being a component supplier for Apple

21. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol wow. Talk about clueless.

20. Taters

Posts: 6474; Member since: Jan 28, 2013

I don't see how this helps. If they are not good enough for mobile, Lau them off instead of distributing them.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

This is simply a matter of them hitting their peak too soon, which makes the drop look worse than it actually is. A simple restructuring and lowered expectations and they are fine. This is nothing like the Nokia drop. More like the Microsoft one where they will always be a major player, not just the king anymore.

24. magnum44 unregistered

"TouchWiz is often being criticized as one of the weakest aspects of the company's devices" ???? It's amazing how the media folks turned TouchWiz from hero to zero in a matter of 3 years (since the introduction of the Galaxy S2).

25. dmakun

Posts: 382; Member since: Jun 06, 2011

Why does every article on phonearena have to draw bogus conclusions about samsung copying/responding to Apple?! Samsung does this because apple did (or is doing) that articles like this definitely brings out the troll in all of anyway. My commenting perhaps suggests it works but it will be the last time I bother reading such immature troll bait articles like this. I think Samsung isn't really as bothered by Apple as you'd have your readers believe.

26. bfuller2006

Posts: 85; Member since: Oct 31, 2011

THINGS I WANT SAMSUNG TO DO: 1. COME UP WITH BETTER SOLUTIONS - TANGIBLE USEFUL SOFTWARE FEATURES IN THEIR PHONES. 2. All android Devices streamlined software (i.e no matter how old the devices are the all look the same similar (features and aestics) like iOS) - look at all iphones from 4 to 6 iOS does not differ one bit except in the features dept. 3. Revamp Touchwiz (make it lighter but powerful) or get Rid of it! 4. Continue Metal evolution on Smartphones 5. Stop all these sub galaxy Models (ie. Galaxy A5, Galaxy Alpha, Galaxy Mega, etc) - Galaxy Afla could be a Galaxy S 5.5 or Galaxy S5 refresh, Galaxy Mega should be a Galaxy S 5 6.3 or Galaxy Note Variant) I think its usely trade marking for nitch devices. If anyone else have anything additional please add lol

28. Venkatramanan

Posts: 327; Member since: Aug 15, 2014

I differ with you for the UI part. We can not compare IOS and Android implementation on the devices. I feel Samsung should have three versions of Touchviz. One for low end devices which should be basic and less feature. Second is for mid range with some more features comapred to low end and other is for flagships with many more features. They optimization should be perfect in each segment. Performance of low, mid end should not be affected because of the UI. They should get rid of their S5 / S4 like design and they should adopt alpha like design. They should get rid of the variants of the same model. ( S5 LTE-A, S5 Active) Insteady they should name it as different model.

29. bfuller2006

Posts: 85; Member since: Oct 31, 2011

Hmmm. I respect your opinion but that is the thing all Galaxy Devices should have the same base touchwiz experience especially on older devices but can add additonal features via a download. The reason i'm saying this again is the model line consistancy. Touchwiz on a S3 should look the same as the Touchwiz on the S5. I like uniformity. Especially since touchwiz is so buggy, at which its a nice OS overlay but I think it can be dramatically better and samsung has it to do it but for some reason they wont. You mean the Galaxy Alpha? Yes its quite the peace of pocket jewelry but not really that different than whats out now... I kind of would like to see non compasitive buttons on the their new phones also even more conservice designs. I love the Design of Sony's smartphones (Z2 and Z3) because IMO they look very different and intriguing.

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