Samsung might have acquired SmartThings, a home-automation platform, for $200 million

Samsung might have acquired SmartThings, a home-automation platform, for $200 million
The rumor mill says that Samsung might have also jumped on the home automation bandwagon, as recent reports indicate that the giant has acquired SmartThings. The latter is a connected-home startup that derives from Kickstarter, but is a quickly-growing company at the moment. SmartThings allows you to conveniently control smart home gadgets, such as the likes of lights and door locks, with your smartphone. 

It is speculated that acquiring SmartThings cost Samsung around $200 million, but this is might be a pretty good price for the fully-developed SmartThings platform. Thus, the only thing that Samsung probably has to do is start up its marketing machine and make the home automation platform more desirable to the average consumer. 

Undoubtedly, Sammy doesn't want to trail behind its frenemies, Apple and Google, which are already a bit ahead – while the former will try to woo customers with its HomeKit, the second has Nest in tow. Thus, Samsung is trying to keep up with the Joneses and have a fair start in the imminent race for the "smart home", which might be the next sandpit playground for the big players on the smartphone market.

source: Engadget via BGR

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4 Comments

1. HTCOE

Posts: 650; Member since: Nov 20, 2011

As long as the product isn't rushed with great marketing and crappy at launched then revised later after complaints and competitor rumors, i'm anxious to see what they have to offer.

2. Iodine

Posts: 1478; Member since: Jun 19, 2014

Or how can Apple change the mentality of competition with eighty seconds of on stage time. http://m.youtube.com/watch?v=B-qlVsSH4BU

3. iMemo

Posts: 113; Member since: Feb 22, 2014

Sammy see, Sammy do.

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Sounds more like McApps for McMansions. All that's missing is McDelivery of their McMeals.

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