Samsung puts out two more anti-iPhone ads

Samsung puts out two more anti-iPhone ads
Hey, it feels like it’s been days since we last saw Samsung put out a new ad targeting iPhone owners, but the Korean smartphone manufacturer wants to make it up to you by putting out two of them this week. Those of you who saw the first 90 second video that Samsung put out will recognize much of the footage, although both ads have some new stuff and are cut together to provide somewhat different messages.

The first one plays up the supposed jealously angle, showing off the intrepid line-waiters for a new iPhone 5 getting bit by the envy bug when they see two Galaxy S3 users sharing via Android Beam S-Beam. The 30 second spot feels very much in line with the original series of videos Samsung put out last year, as they attempt to convince potential purchasers that their phones are more feature-rich than the iPhone.

The second video takes a new tact, one that was hinted at in the 90 second video released last week, playing up and extending the scene where a happy GS3 owner saves a spot in line for his parents. Rather than doing a direct comparison of features it not-so-subtly plays up the image of iPhone owners as out of touch and not tech-oriented. The iPhone is nothing if not “cool” in the U.S., so using humor to try and turn Apple’s strength into something of a weakness is a clever strategy, although we doubt it will really serve to convince anyone who is an Apple fan.

But then it’s not clear that Samsung has been targeting Apple with these videos – they seem instead to be trying to corner the market on people who want a phone other than the iPhone, and frankly they’ve been doing a pretty good job of that over the last 18 months.




1. galaxyisking

Posts: 63; Member since: Nov 18, 2011

Yea u suck apple!

69. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Its like watching those cool "I am a Mac and I am a PC" ads back in the day when Apple used to be somewhat of a sincere company cuz they were short on cash and humble. Now Rotten Apple just got SERVED!!! Samsung absolutely does a great job at owning Apple :)

2. bobfreking55

Posts: 866; Member since: Jul 15, 2011

at least these Samsung ads are logical.

3. ElektronicGeek91

Posts: 105; Member since: Sep 26, 2012

Those commercials are too funny. When Apple sued Sammy they just basically dug their own grave. Aha

29. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Yeah to the tune of 5 million iphone 5's sold within the first week. I'm sure Apple loves that grave. You fanboy's kill me! Apple doesn't give a rats ass about these ads, only close minded people like yourself do. Samsung has never had a 1 month wait to have your device shipped. Samsung envies Apple and even android loyalists can't argue that. Like I tell everyone, you can call Apple fans sheep or a cult all you want but your no different when you defend a company who is worth billions of dollars. Personally the gs3 is a great device and the note 2 looks awesome but these commercials will not change one of Apple's fans mind about owning the iphone 5!

34. linneti15

Posts: 49; Member since: Sep 26, 2012

Umm sorry to burst your bubble isheep, but the gs3 sold 9 million in its first sales week which i should point out was without the huge US market. It became the fastest selling gadget in history.... and they don't have a wait of a month because they can produce enough to keep up with their demand obviously. Also I'm sure Samsung would like the incredibly high profit margins that Apple has but wouldn't want to rip off consumers just look at the stats, samsung brings in 2.5 times more revenue but ends up with 7 billion less profits. Samsung pays their workers that build their products 4 times more which is probably why they aren't committing suicide.

37. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Lies! It took 55 days to reach 10 million shipped. Nice try. Did you even read what I wrote or just so loyal to Samsung that the word Apple pisses you off?

58. tedkord

Posts: 17296; Member since: Jun 17, 2009

9 million preorders, and it read backed up several weeks. I know, I had to wait.

38. 305Bucko

Posts: 506; Member since: Aug 07, 2011

2 more days left for full week... stay tuned

40. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

BTW, to show you how much I could care less about a name or company. Anyone interested in the sgs3 from at&t, you can basically get it for free right now. A refurb is $99 and their offering $100 for new activations or add a line. So you pay nothing. It is refurbished but who cares. Great deal and i'm definitely looking into that!

42. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's refurbished. I definitely do care. If the phone works then it's a good deal, but I don't count on that. At Best Buy you can get a GS3 for 150 bucks on contract. No bulls**t, no small print. You can get an Xperia Ion for free. The Atrix HD is fifty bucks.

44. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

But free is a whole different story and you still get the warranty. That's a great deal!

51. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Whereby you get more refurbished phones with their own issues. Again, if the phone works, fine. It's an excellent deal. However, I have generally learned not to trust refurbished phones and will only get one if I have no other feasible option.

71. -box-

Posts: 3991; Member since: Jan 04, 2012

@Tre-Nitty: refurb warranties are 90 days or 1-year from the original activation (original owner, not buyer of refurb) whichever is longer

47. whysoserious

Posts: 318; Member since: Jul 20, 2012

"Samsung envies Apple" What does Samsung have to be envy of Apple about? NFC? The 4" display? The LTE? The new map app? The "perfect" aluminum build quality that has dents and scurfs right before you even get it out of the box? Pffft! Please.

59. vddeguzman

Posts: 41; Member since: Jul 12, 2012

The target of these ads are NOT the loyal iphone fans. Those who were thinking twice to shell out a sizeable amount of money could be swayed to not buy the new iphone because they learned from these ads there's a better device out there. Obviously, you are not the target, because the first thing you said is how much Apple sold in the first week, while insulting Android followers. Good that Apple has a huge loyal following, but admit it, it's not getting any bigger since Steve Jobs died. With the series of disappointments and bad press due to Siri and Apple maps, I know many who were really disappointed, especially non-American fellows. US is not the only market that matters, remember that. And Samsung is known to be more successful in markets outside the US.

4. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

"This is the line for apps" haha

5. whysoserious

Posts: 318; Member since: Jul 20, 2012

Just in case you're reading this comment first before reading the article, here's a friendly reminder; WATCH THE VIDEOS FIRST before reading the article if you don't want your viewing pleasure get spoiled. Anyway, I always love these kind of videos from Samsung!

17. jaoowolabi

Posts: 201; Member since: Jun 07, 2012

Gangnam Style!!!

6. ilia1986 unregistered

As a proud new owner of a SGS3 I tried using an iPhone today. It seems so small now! I have no idea how can anyone think that a 3.5" or even a 4" screen is somehow better than a 4.8" one. :)

22. rasinhussy

Posts: 89; Member since: Dec 28, 2008

Unless they have small pockets.

26. ilia1986 unregistered

In which case - it would be pretty stupid to wear an iPhone in those - as it might fall off. Cmon - don't search for excuses. As long as you can operate it with the average hand - bigger is always better. :)

48. Lucas777

Posts: 2137; Member since: Jan 06, 2011

personally I am unhappy that apple increased the size of the iphone 5… i really liked having it be a small phone… the screen size is nice, but u get used to a certain screen size and its fine… When i used a one x, it was great in the beginning, but since the apps were just upscaled, i feel it didnt really take advantage of the extra space very well… if all the apps were made to be different for larger screens, i think the screen difference would be more noticeable over time my point is that apple should not have made the phone larger, as that was one of the iphones strengths in my opinion…-- i would have rather kept the same thickness as now and added one of those 4 inch screens that fits in the same dimensions

52. rasinhussy

Posts: 89; Member since: Dec 28, 2008

What excuses? Because you like a bigger screen doesn't mean 90% of the population likes a big ass phone in their pocket. Bigger doesn't always mean better!

54. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Except in cases of typing, reading, watching videos, dialing, looking at pictures, playing games... And no, 90 percent of the population is inaccurate. 68 seems to be closer to the mark. ;)

65. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

A lot of people like bigger screens. Proof, the huge success of phones with 4.3+" displays. Even the Galaxy Note sold very well, and the Note 2 is expected to be even more popular. I'm guessing about... 10% of people actually buy the iPhone for the smaller screen. The other 90% are split up between love of iOS and blind purchase because of popularity. My friend with really little hands (and I mean little) is comfortable with her Razr with a 4.3" display and huge bezel, with an Otterbox Commuter on it as well. People just love bigger displays.

7. lzsbleach

Posts: 155; Member since: May 20, 2012

Lol have u ever had deja, deja, deja, deja, deja vu. It took me on my second watch to get what hes saying, he says it 5 times referring to the 5th Iphone because there's not that much difference between them.

10. ilia1986 unregistered

lol yeah iPhone 3G: 3G, AGPS. Wohoo iPhone 3GS: +182Mhz processor, +128MB of Ram + 1MP to Camera, Compass iPhone 4: Retina display, +200Mhz processor, + 256MB Ram, + 2MP to camera, + front camera + flash (the most value-for-money iPhone - the one I had) iPhone4S: + 1 processor core, + 3MP to camera iPhone 5: + 200Mhz to both cores, + 512MB Ram, + 1MP to front camera + 0.5" to display SGS2: + 1 processor core, + 200Mhz to both cores + 512MB Ram + 1.7MP to front camera, + flash + 3MP to rear camera + improved display technology + 0.3" to display SGS3: + 2 processor cores, + 200Mhz to all 4 cores, +1GB Ram (to US version), + 0.5" to display + HD resolution + LED light + NFC And let's not even talk about software capabilities, shall we..

13. Hemlocke unregistered

Funny how Apple didn't add any cores, and Samsung did, and Apple's phone became faster than Samsung's.

14. ilia1986 unregistered

Well, yeah because iOS - you know - can't really multi-task? And because - iOS - you know - looks almost the same as it did in 2007? Have an intel Corei7 ivy bridge PC run Windows 8. Then have an intel Pentium 2 run Dos Which one's gonna be faster? That's right - the Pentium 2.

* Some comments have been hidden, because they don't meet the discussions rules.

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