Samsung on a Bixby-powered smart speaker: we'll pass

Samsung on a Bixby-powered smart speaker: we'll pass
Samsung may be an electronics juggernaut, covering the gamut from TVs, to fridges and high-end smartphones, but for all its production might it may have come to the realization that it can't be successful everywhere. Smart home speakers are one area that is hot and bothered, but also where the incumbents are light years ahead already, with Amazon selling millions of its Echo roster, and Apple soon entering the fray, not to mention the rest of the Silicon Valley juggernauts.

Thanks, said Samsung, we'll pass on the whole artificially intelligent speaker thingy for now, even though we got Bixby and all that, and have tried to shoehorn their poor soul in a speaker for a year already. Or, in a nutshell: "Samsung currently does not view Al speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits." 

There you have it - Samsung apparently has a small team working on Bixby, and they've kept themselves occupied with how to make the thing run in English, so for the time being we will be spared yet another smart speaker hitting the market, and given away for free with the Note 8, for instance. Whew, dodged that one.

source: Korea Herald



1. iushnt

Posts: 3147; Member since: Feb 06, 2013

Amazon is not an electronics company, failed with smartphones and tablets, still brought out AI speakers. Samsung is in a much better position than Amazon to make AI speakers successful.

2. ibend

Posts: 6747; Member since: Sep 30, 2014

right... but not with bixby.. at least, not right now.. bixby still really young, maybe they should focus on make it smarter to catch up with alexa/google assistant before making any smart speaker

3. Heisenberg

Posts: 378; Member since: Feb 11, 2015

Yes Bixby is young likewise Alexa, but did Amazon pulled it through despite it's early age?

5. ibend

Posts: 6747; Member since: Sep 30, 2014

that's because: 1. at that time, amazon echo didn't have any smart speaker competitor 2. It's only $99 at launch (even if it's limited) 3. It's amazon.. they had tons of services to support echo, and they did lots of marketing for echo

4. cmdacos

Posts: 4313; Member since: Nov 01, 2016

But it's already better than Siri and Apple is releasing a half baked (as in more of a speaker than an AI interface) home assistant.

6. ColinW

Posts: 413; Member since: Jun 04, 2014

I have Samsung R3,5 and 7 speakers at home and are really good. Add voice control and they would be really great.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

Bummer. Would have liked to try out a Bixby smart speaker. :(

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Never say never. They are Korean not known to give up easily. Besides, they have their work cut out for them over at the phone end.

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