19% of Apple buyers are very interested in purchasing the HomePod smart speaker

It shouldn't be a surprise that consumers who typically purchase Apple devices are more interested than the general public in buying Apple's newest product, the HomePod smart speaker. Among 2,000 Apple buyers, 19% are very interested in purchasing the smart speaker which was unveiled at WWDC earlier this month. 13% of the general public said that they were very interested in the product.

With a head start and the advantage of creating the category, Amazon's Echo and Dot are the numbers one and two favorite smart speakers according to the survey. The pair are followed by the already launched Google Home and the yet-to launch HomePod. Amazon's smart speakers feature the Alexa personal assistant, while Google Assistant is found on Google Home. The Apple HomePod will feature Siri. Other similar devices expected this year are the Harman Kardon Invoke, comprised of a premium Harman Kardon speaker and the Cortana personal assistant, and a version of the product devised by Samsung. The latter is expected to include AI assistant Bixby.

Apple will apparently be able to get its loyal followers to purchase the HomePod despite a price that is roughly double the price of the Echo ($349 vs. $175). The survey indicated that price is the most important feature when consumers shop for a smart speaker, followed by brand. The smart speakers are designed to answer questions and handle certain tasks thanks to the personal assistants on board; these tasks can include anything from getting the weather, sports scores, and stock prices to turning smart appliances on and off. They also can play music from certain streaming apps. Apple has integrated the HomePod with Apple Music as it will apparently market the product heavily as an in-home music player with premium speakers attached.

As for the huge discrepancy in pricing, Apple CEO Tim Cook said yesterday that when the Apple iPod and Apple iPhone were both introduced, there were many who thought that their high prices would keep buyers away. "We have a pretty good track record of giving people something that they may not have known that they wanted," Apple's CEO stated.


The Apple HomePod will be launched in December, in time to grab sales during the holiday shopping season.

source: 9to5Mac, Bloomberg

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21 Comments

1. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Only 19% ? iSheep failing Apple?? Hawww !

4. sgodsell

Posts: 7035; Member since: Mar 16, 2013

So only 19% of Apple users enjoy buying Apple's overpriced speaker. It could be worse. If a couple of those Apple users put their brains together, then they actually might have a clear thought and come up with a solution that not only saves money, but also provides​ more functionality​. Buy an Amazon Echo or Echo Dot or Google Home. Then if you already have a Bluetooth speaker like a beats pill of some other one. Then you could now pair that beats pill or Bluetooth speakers to the Echos or Google Home, and you will get great audio, and much better smarts (AI) for a fraction of the price of a HomePod. You could buy 3 Google Homes for the price of 1 HomePod. You could get 7 Echo Dots. Apple is just greedy.

15. threed61

Posts: 259; Member since: May 27, 2011

iUsers are already likely to have speaker systems, as they, in general, spend a lot more on accessories than Android users. Also, many people don't want companies having live microphones in their homes. A product is worth what customers will pay.

16. trojan_horse

Posts: 5868; Member since: May 06, 2016

"A product is worth what customers will pay." And a product is not worth what consumers aren't willing to pay... Goes both ways. Talk about two sides of a same coin!

2. ahmuzencab

Posts: 192; Member since: May 12, 2017

In other news, MKBHD's review is out of the new iPad

3. mrmacatac

Posts: 3; Member since: Sep 02, 2013

..becasue Sonos hasn't already existed for 15 years

5. slannmage

Posts: 289; Member since: Mar 26, 2013

If it was half the price...

6. Tipus

Posts: 820; Member since: Sep 30, 2016

81% of Apple buyers are not intersted in purchasing Homepod smart speaker. There you go :)

7. surethom

Posts: 1635; Member since: Mar 04, 2009

If they dripped the price by $120 they would sell twice as much & still make around $100 profit on each speaker

8. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Apple apple Apple should change to applearenq

9. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

@Sgodsell - But if you do it yoru way, you have to by a Dot and another speaker. if you don't already have a BT speaker, than the Apple solution may be ok. Yes its overpriced and that goes without saying. Everything in the world that has a price is overpriced. Apple has based their whole marketing on, you gotta have this because its cool. It doesn't matter that it has limited or even repeat functions. As long as it has an Apple logo, it will always be worth buying, even if its not really worth buying. This video here says it all -https://www.youtube.com/watch?v=e67OCOMaXXA I bought 2 DOT. I mostly bought it because my kid loves hearing stories and we had issues streaming Spotify with my very old iPhones. I have a Soundbar in my bedroom and I like having the DOT to play music. At least that was the idea. But I seldom even use it. It really has turned out to be a waste of money, other than I bought them both when they were $40 vs $50. I also got it because i do have a Prime account and I wanted to listen to music from it and cancel subscriptions to everything else.

10. jphiller87

Posts: 92; Member since: Apr 23, 2015

And 100% of those 19% are sheep

11. Anchor

Posts: 160; Member since: Jun 16, 2017

Apple products are always overpriced, but they have their magic and thats what gets them a lot of sales.

14. PHYCLOPSH

Posts: 650; Member since: Jun 28, 2014

If you consider "magic" to be fairy dust and false promises.

18. Anchor

Posts: 160; Member since: Jun 16, 2017

Nope, I consider 'magic' to be Tim Cook's voice because even the Bible says- The 'sheep' hear the voice of their 'shepherd' and follow it. Now whether he's a good or bad shepherd...??

13. PHYCLOPSH

Posts: 650; Member since: Jun 28, 2014

You can buy a smarter more capable device from Amazon/ Google, or... You can bend over and give Apple your @n@l virginity.

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I have not heard how it sound so maybe just maybe for the sound alone it may get the audiophile crowd behind it.

19. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

Wife clicks her shutter button on her iPhone and does NOT touch a single additional button. Then walks into our family room and asks for a photo to appear and auto-magically the TV turns itself on, the input sets, and the photo with very fine detail appears. But here is the kicker. It appears in 4k!! Does my wife have the new HomePod? No she simply purchased a Google Home and a 4K Chromecast. She also installed Google Photos on her iPhone. The work to tie everything together was simply logging into her Google account and that is it. Google made it all just happen. Honestly, Apple just feels like they have lost their way. One button press is the lowest friction you can get! But it is Google doing it with Apple hardware and NOT Apple. Then consider the ONLY way to see your iPhone photos in 4k on the largest screen in the house is from Google. BTW, I am talking like crazy fine details you can ask and get with this setup. So say show me Johnny building a sandcastle. Or pretty much anything you can think of. Sally tea party. Sunset. Photos from last month. I mean basically any place, time, person, object, and even color objects, etc.

20. TeemoSiryesSir

Posts: 1; Member since: Jun 17, 2017

Count me in :)

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