Samsung has plans to bring mid-range devices with flagship features to India

Samsung has plans to bring mid-range devices with flagship features to India

With the likes of Xiaomi, Honor, and many others all offering devices in India with high-end features and relatively low prices, it’s certainly not a surprise to see Samsung struggling slightly in the market despite its dominant position. In light of this, the company’s President and CEO, DJ Koh, has revealed that it has a new strategy for the market that should help fend off the competition.

Admitting that the competition has “got tough” in recent times, DJ Koh revealed that Samsung would be revamping most of its mid-range lineup over the remaining months of 2018 in the lead up to the festive season. Rather than focusing on iterative upgrades, though, he confirmed that the new offerings would bring “flagship features and functionalities” to the segment which will alter the course of the mid-range smartphone market in India altogether and will presumably help drive the brand’s sales over the coming months. In addition to this, the company is also hoping that its ability to offer a wide range of devices covering every possible segment will help maintain its position in the market.

Outside of the smartphone segment, Samsung is looking into creating an ecosystem of devices, with its current focus being multiple smart devices for millennials, according to DJ Koh. However, he did stress that the company isn’t bothered about sales numbers for now. Instead, their initial hope is to create a bond with their loyal customers and partners in the market. 

Overall, Samsung’s revamped strategy has been a long time coming with the increased pressure it has been facing in the market. However, with its most recent mid-range smartphones proving to be extremely popular in the country – the Galaxy J6 and Galaxy J8 have already sold over two million units – it seems the company’s new strategy is starting to pay off.

source: News18 via: SamMobile



1. pokharkarsaga

Posts: 557; Member since: Feb 23, 2012

Thanks to Xiaomi.

9. Atechguy0

Posts: 918; Member since: Aug 03, 2018

This is exactly why Apple continues to evaporate from India, even though they are now making iPhone SEs in India. Apples sales and market share continue on their downward slide to around 1%. This is why everyone should hold out all over the world for higher priced devices. If everyone didn't buy at those higher prices, then the OEMs would have to drop their prices.

2. Consumer2

Posts: 161; Member since: Jul 24, 2018

And other companies for the flagships models. Because with no competition we will had no evolution and no low prices.

3. Consumer2

Posts: 161; Member since: Jul 24, 2018

If Samsung now wants to separate from other companies, with her flagship models and Mid range. For me she must put in Galaxy S10 5000mAh Battery ( so to be the first company to bring this future in upper level models -To be innovative) Xiaomi and other companies has already 4000mAh battery with 845 chip in half of the price Xiaomi Pocophone F1. From Innovator, Samsung went to follower other companies from China. This is Sadly. We want to see samsung to innovating again with competitive prices.If this will happen, this will be marvelous for the company, and for the consumers.

6. Avieshek unregistered

The Galaxy A8+ had 6000mAh battery and the C9 Pro 5000mAh. But those were 6" screen and the 6.5" is already official for S10+

10. kanagadeepan

Posts: 1278; Member since: Jan 24, 2012

C9 Pro (which I am using) is having just 4000mAh battery. A8+ has tiny 3500mAh battery. The last Samsung phone with bigger 5000mAh battery was A9 pro (my old phone) thats from later part of 2015 -- more than 2.5 years back.. My secondary phone Lenovo P2 has 5100mAh battery and its still running great after 1.5 years...

11. Consumer2

Posts: 161; Member since: Jul 24, 2018

Lets hope then that the samsung Galaxy S10 will have 6000mAh Battery and not like right now that S9 don't make it to last for one day, little storage 4 64GB and it is overpriced. As for C9 Pro Is canceled ( big disapointing) it is like someone controles Samsung and don't let the scientists in the company to do their Jobs. Like Tesla Elon want to evolved and some people don't let him.

4. Ellio74

Posts: 74; Member since: Mar 22, 2018

They should stay by bringing a light sensor to their devices to begin with (J6)!

5. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Are you talking about basic sensors like led notification, haptic feedback, auto brightness sensors, accelerometer, gyroscope etc which Samsung omits from their low end and midrange phones?

7. AbhiD

Posts: 856; Member since: Apr 06, 2012

J6 and J8 are as poor devices for their price as Samsung can make. It's just that Samsung has massive offline presence which helps them in sales as majority customers are not tech savvy, stores fool them into sweet talks and gimmicks. Also Samsung as a brand enjoys more acceptance for non techie people, otherwise there is no way Samsung would be able to move a single unit.

12. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

You forgot those crap A6 and A6+. I don't get what in mind Samsung made those devices by ruining the name of whole "A" line up.

8. coolstg

Posts: 3; Member since: Apr 26, 2018

We are from India and we don't even bother to check Samsung while buying phones.

13. worldpeace

Posts: 3135; Member since: Apr 15, 2016

CPresearch report disagree with that.. Their Indian market share report said that at least 28% of your Indian bother to check Samsung in Q2'18.

14. redmd

Posts: 1948; Member since: Oct 26, 2011

Competition is really good. Consumers are the eventual winners.

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