The Galaxy S10 has helped Samsung triple its market share in China

The Galaxy S10 has helped Samsung triple its market share in China
Samsung has been the number one smartphone manufacturer for years. It dominates key markets such as North America and Europe, while also remaining a strong player across Asia. In China, though, the situation is pretty different. 

Despite the company’s best efforts, over the past few years Samsung has seen its market share drop to a measly 1%. But thanks to the recent release of the Galaxy S10 lineup, things seem to be improving.

The Samsung Galaxy S10 has accelerated growth in China


According to reliable industry insider Ice Universe, Samsung’s market share in China has almost quadrupled since the beginning of the year, going from just 1% in early January to an impressive 3.6% during the tenth week of 2019 (March 4th to March 10th). The primary source of this growth is the recently-announced Galaxy S10 lineup. 

The new flagship series, which launched globally on March 8th, has reportedly been outperforming last year’s Galaxy S9 lineup by massive margins in China. In fact, the number of Galaxy S10/S10+ units sold within the first two hours of pre-orders was allegedly equal to double the number of Galaxy S9/S9+ devices sold during the first day. 


This impressive performance has also extended to a number of key global markets. In both the US and the UK, the Galaxy S10 series set new pre-order records for Samsung. The most popular model proved to be the Galaxy S10+, despite its higher price. 

10 million Galaxy S10 units could be shipped this month alone


Although predictions do vary by analyst, the overall consensus appears to be that Samsung’s Galaxy S10 trio will achieve sales of between 40 and 45 million units by the end of 2019.

Around 20 million of these should ship by the very end of June. If this is successfully achieved, the new lineup will have outperformed last year’s Galaxy S9 duo, which sold 19.2 million units during the same period.

In regards to short-term performance, recent forecasts have suggested the Galaxy S10, Galaxy S10+, and Galaxy S10e are on track to ship a combined 10 million units by the end of this month alone.

Things are looking positive for Samsung in China


Circling back to China, Ice Universe says Samsung’s market share in the country is expected to grow further throughout the year. Once again, the Galaxy S10 should continue to be the main driving forced. But as pointed out by Twitter user @MMDDJ_, Samsung’s midrange devices are also proving quite popular.

As a result of intense competition from local brands, Samsung revamped its mid-range strategy late last year. The South Korean giant started implementing a number of new designs and focused heavily on its mobile cameras. Additionally, it promised to make flagship features more accessible by introducing them to consumers via the new Galaxy A-series.

So far this year, the company has introduced the public to the Galaxy A10, A20, A30, and A50. These represent some of the company’s best value-for-money offerings in years and help cater towards a range of consumers in the budget segment. 

Eventually, these four devices will be joined by the Galaxy A40, Galaxy A60, and Galaxy A70. As indicated by their respective names, these will target consumers with slightly larger budgets and should help cover any remaining price points that Samsung doesn’t yet have covered.

Lastly, Samsung’s new Galaxy A series should be completed by the Galaxy A90. This device will act as the most expensive model but should still cost less than the Galaxy S10e. In fact, a rumor floating around leads us to believe that it may be some sort of budget flagship powered by the Snapdragon 855.

The smartphone is also rumored to include a bezel-less display paired with a unique pop-out camera mechanism which will remove the need for separate front and rear cameras thanks to its ability to rotate.

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29 Comments

1. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Samsung has a hit on its hands.

3. mahima

Posts: 729; Member since: Nov 20, 2014

Iphone still struggles in China and they will blame it on market saturation etc

27. rouyal

Posts: 1582; Member since: Jan 05, 2018

Why bring up the iPhone, which still has more marketshare in China than Samsung? Let's not let facts get in the way.

2. Thanos

Posts: 12; Member since: Dec 14, 2018

Huawei has 25% market share in China, while Sammy has a measly 3.6%. If Samsung had at least a 10% in China, Huawei woudn't even be thinking of the No. 1 spot.

4. luis.aag90

Posts: 274; Member since: Aug 12, 2014

You need to get the full picture: Samsung has larger market shares than Huawei in the 2nd and 3rd biggest markets, India and the US. Huawei need to get their feet in the later if it wants to get the no. 1 Global spot. You see, Samsung has had a minuscule market share in China for years, yet their global spot is still there for a reason

9. eausa

Posts: 86; Member since: Feb 28, 2019

No made in china spyware for me. No thanks.

18. Fred3

Posts: 521; Member since: Jan 16, 2018

You're complaining about China spyware but not realizing how much the US government is spying on you. And if you're in a different country then you best believe that they're doing the same thing.

26. eausa

Posts: 86; Member since: Feb 28, 2019

Coming from a communist country, it means a lot... Keep saying that and maybe you'll believe it. No thanks. Besides, I hate the cheapness of chinese products. They love corner cutting and cheating. Gotta love those dslr shots ;)

22. sleepypandaeyes

Posts: 372; Member since: Apr 12, 2015

They have gone from 1% up to 3.6% since the launch of the S10 in March, inless then a month, how is that not impressive. Wait until q2 and I imagine their China share will have improved even more. Samsung are gathering momentum considering they have been struggling in China for years so its impressive that they have managed to stop the rot and climb back up. Most OEMs struggle to recover after suffering losses e.g Sony, HTC, LG etc

5. madnav

Posts: 9; Member since: Jun 06, 2016

A market share graph/table would help a market share article. Please add the same.

8. sixline

Posts: 17; Member since: May 25, 2015

Purchased the S10 (International unlocked exynos version) on launch coming from S7. Its blazing fast and performance is top notch. Camera is also very good. Only gripe is battery life which is not matching the Snapdragon version due to possible firmware bug but hoping that Samsung may patch it soon. Otherwise I am quite happy with my new device.

11. Wazupmrg

Posts: 168; Member since: Apr 10, 2017

Meanwhile, Apple continues to sink

14. shm224

Posts: 288; Member since: Mar 19, 2015

Samsung needs to stop investing in China and should pull out of the country.

20. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Why should they? China has always been South Korea's top import and export partner. Samsung pulling out of a 1.5 billion+ market next door would dent their profits.

16. wickedwilly

Posts: 693; Member since: Sep 19, 2018

Samsung is selling the S10 to the same market as iPhone buyers, with iPhone sales plummeting it is obvious that they are taking market share from Apple. Many Chinese buyers are willing to spend on higher priced phones but only if they are good enough. iPhones have been falling short and this is the result.

25. midan

Posts: 2869; Member since: Oct 09, 2017

That's funny, Except iPhone marketshare in China is up again.. "Apple's iPhone sales are starting to stabilize in China, Morgan Stanley says Apple gained market share over the past two months despite Chinese smartphone shipments hitting a six-year low in February as price cuts to the its latest model, the iPhone XR, provided a lift."

21. D34ever

Posts: 228; Member since: Jul 14, 2018

I'm sure anti-US sentiment is also at play here. But good for Samsung, nevertheless.

24. sissy246

Posts: 7111; Member since: Mar 04, 2015

Way to go Sammy Now bring me the KING Oh I said it again, lol

28. rouyal

Posts: 1582; Member since: Jan 05, 2018

The s10+ with the niche stylus?

30. sissy246

Posts: 7111; Member since: Mar 04, 2015

Only stupid people think that. Judging by that photo I am right.

29. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Can't wait to see the N10

* Some comments have been hidden, because they don't meet the discussions rules.

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