Samsung exec apologizes for saying he'd rather have tablets in schools than toilets inside

UPDATE: Mr. Cojocaru apologizes for his previous statement, here is his full (translated) post on Facebook:

The title must be shocking for many of you, though some might not even understand what's this all about. Don't worry, we'll be giving you all the details, so you can understand why saying that during a press conference is a bad idea.

Head of Telecom Division at Samsung Electronics Romania, Cristian Cojocaru said that he'd rather have tablets in schools and then try and solve the issue of toilets in the courtyard.

In many countries this statement would probably be categorized as “weird,” but in Romania, from all the information we've been able to gather, this is a very sensible issue.

Just like in many other EU countries, Romania has a wide network of schools, but there's a huge development gap between schools in the cities and those in the rural areas, we're being told.

Basically, most of the rural areas in Romania lack infrastructure, which is why the majority of the schools active in villages don't have toilets inside, but in the courtyard. Apparently, even though we're in the 21st century, some people living in an EU country still have to go outside for their physical needs.

That's certainly not the biggest issue that's happening on the planet right now, but it's one that can be solved with a little help from local authorities and … money. Just the thought that 6-7 years old school kids have to go to the toilet outside when there are -15 degrees outside should be disconcerting.

Did you know that in Romania many schools in the rural areas have teachers accompany kids to the toilets outside during the winter at certain hours? But Samsung hopes to sell more tablets in these schools …

According to Samsung's Cristian Cojocaru, all current digitization projects in schools must be accelerated, and to start developing these rural areas, the authorities must invest in infrastructure.

The first step, according to him, would be for the Romanian government to buy more Samsung tablets for school kids in rural areas. Perhaps they will use the Samsung tablets to learn that there are actually schools with toilets inside.

We can agree that Samsung is a huge business, but these kind of statements made during press conferences can only harm its brand's image, especially after the Galaxy Note 7 fiasco.

Every country has several sensible matters that need to be tackled with finesse. Well, it looks like the “finesse” word does not seem to be part of a certain Samsung exec's vocabulary.

source: (translated)



1. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

No need to harm children with dangerous devices.

13. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its 100% understandable from his perceptive. Its just crude and tactic less.

2. 27satz

Posts: 158; Member since: Apr 28, 2014

Well his statement was different, But PA altered to damage!

3. cosmin.v

Posts: 48; Member since: Aug 22, 2016

No, his statement was even more damaging.

9. sissy246

Posts: 7124; Member since: Mar 04, 2015

PA once again takes it's daily jab at Samsung. Go read the source, not what PA writes. No, he shouldn't have said it but I see what he is saying. Yes, I would say the same thing if it was someone from Apple that said it.

11. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Samsung™ should at least provide each tablet with a BOGO Deal... "Buy a Samsung™ tablet and get a dozen diapers free..." This way, children can poop & use Samsung™ Tablets running Samsung's™ proprietary Touchwiz™ OS simultaneously... But seriously though, books, furniture, teaching staff and facilities (including toilets) are basic necessities of any school... Tablets are luxuries, an advanced way of teaching... And if you can't afford it, then you better ditch it, for good... Besides, we didn't have tablets back then when I was in school... And I did all right, I guess...! Well, that's what I like to think about my life...! Aye, your 'beloved' GreenMan™ is an optimist...! Oh well...™ G'Day!™ [Oh well™ & G'Day!™ are trademarks of GreenMan™, all rights reserved]

4. bubbadoes

Posts: 1225; Member since: May 03, 2012

he's not sorry. sorry excuse. shamesung wants an empire. far from it

5. bubbadoes

Posts: 1225; Member since: May 03, 2012

Shamesung making great news articles lately. apologizing for the notE7 fiasco. washing machine recall. execs. daily phone releases that are no different that the previous model. and on top of all this. they still don't know the defect thst crippled the note7

6. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Are you done?

7. deewinc

Posts: 455; Member since: Feb 21, 2013

Its not Samsung alone. Even the Korean Government and US, UK, and Chinese authorities have failed to determine the fiasco.

8. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

As I always pointed out, this company is comprised of the most arrogant, a*sh*l*s. If someone deserves what they get, is them; always trying to belittle, or make fun of something or someone.

10. aljololzz

Posts: 85; Member since: Nov 07, 2016


12. kevin91202

Posts: 642; Member since: Jun 08, 2014

"Apparently, even though we're in the 21st century, some people living in an EU country still have to go outside for their physical needs." -Cosmin V. (PA) Let's not get ahead of ourselves: Romania has only been an EU country for less than ten years. Do you expect your entire nation to be revolutionized in that time span? I expect better from a fellow Romanian.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.