Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012

Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012
Samsung has spent just a single quarter as the world’s biggest smartphone maker, but its chief executive is confident that the company will also dominate feature and smartphone sales combined in 2012. Samsung CEO Choi Gee-sung was convinced that 2012 will mark the end of Nokia’s 14-year rule of the handset market, and Samsung will take over.

The chief executive said that Samsung has already zipped past Nokia in terms of revenue in the latest reported quarter. Next stop? Shipped phones.

Current estimates show that Nokia is expected to have sold 418 million phones in 2011, while for Samsung that number is approximated at around 320 million.

Nokia’s decline started first quietly after the launch of the iPhone in 2007, and after the company failed to react to the touchscreen craze with its Symbian devices, it was already too late for its MeeGo platform. After a top management shift in 2010, in February 2011 Nokia deserted its burning platforms and turned to Microsoft’s Windows Phone. In the second quarter of 2011, Nokia lost its 10-year smartphone king title to Apple, and in the third quarter - to Samsung.

But Nokia is still very strong in developing markets - an area where Samsung will find it hard to fight the Finns. Analysts pointed out that in order for Samsung’s forecast to come true in 2012, that would mean that the Nokia Windows Phone family will fail miserably or Samsung would need to make a bigger push in emerging markets.

Could Samsung beat Nokia in phone shipments as fast as this year? What has to happen for this? Chime in with your opinions below.

source: Reuters

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39 Comments

1. redmd

Posts: 1936; Member since: Oct 26, 2011

most likely so. it's a common knowledge that in some countries Samsung is the new Nokia and unlike Nokia Samsung tries to target both high end and low end market.

2. eiyoy009

Posts: 57; Member since: Jun 01, 2011

yah...sammy can beat nokia FOR THE MEAN TIME but after androids demand nokia can rule again...not as a NO.1 manufacturer by volume but the NO.1 in smartphones!!

12. SleepingOz unregistered

Nice one!

3. hunted

Posts: 403; Member since: Sep 21, 2011

Sammy is a winner for just 2011, we still have years to come that means Nokia has models to release. I wish all the best for Sammy & Nokia. Way to go everyone

4. bloodline

Posts: 706; Member since: Dec 01, 2011

i dont know anyone with a nokia in the uk

20. bbblader

Posts: 590; Member since: Oct 24, 2011

you dont have much friends do you?

34. TreyTreyTaylor

Posts: 728; Member since: Dec 21, 2010

Yea or maybe everyone he knows stepped up to a real os :P

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

I think Nokia's time as king is over. Kings come n go and this one is going. I dont think nokia has to "fail miserably" as much as samsung is going to have an increase in sales. If samsung has another year around 15% growth and Nokia loses a little over 10% for the year, that puts samsung ahead in total volume. Considering the slides that happened this year, that is very much in the realm of possibility.

6. JSern

Posts: 282; Member since: May 22, 2011

Too soon to tell, since Lumia 900 is coming to the US.

7. knights4life03

Posts: 131; Member since: Jun 09, 2011

I hope nokia takes the throne because its always amazing when a manufacture that is new to the market or specifically the u.s. takes the title for biggest smartphone maker. And also not just sammy versus nokia.... its android versus windows phone since nokia will be embracing wp7....

8. seylan

Posts: 20; Member since: Dec 01, 2011

Well it all depends on Nokia's upcoming Windows Phone 8 smartphones...They HAVE to give it all they got or else...As for now, their current line up of smartphones is .... average..they don't have a proper flagship device! The Lumia 900 HAS to be priced cheap, like $500 unlocked, because Android competition is very tough, and most of them show better value.

9. knights4life03

Posts: 131; Member since: Jun 09, 2011

Well the lumia 900's design has more value than most android superphones 4 sure even the galaxy sII

10. henrickrw

Posts: 408; Member since: Sep 16, 2011

Real Deal

11. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Meh, no way Samsung is going to overthrow Nokia if you ask me. While Nokia is actually developing and updating their Symbian powered phones, Samsung is totally leaving their Bada OS. Apart from that, not everyone one now will buy a Samsung phone knowing that they just update a few amount of their devices to the latest Google platform. Apart from that...Lumia 900 please?

14. drahmad

Posts: 480; Member since: Aug 20, 2011

a korean person is saying that? i can not believe.

23. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

So you mean because I am Korean I for example should say that Hyundai is better than Dodge/Chevrolet without clear proofs? And FYI, I am from North Korea :)

36. drahmad

Posts: 480; Member since: Aug 20, 2011

ah got it

37. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Not really, I don't expect an Indian to get it. We Koreans indeed have pride when it comes to our technology and products, but we don't underestimate or overestimate anything including ourselves.

39. drahmad

Posts: 480; Member since: Aug 20, 2011

i am a pakistani dude. i did not mean something bad buddy...:p

13. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Samsung you make great phone but don't be over confident. Nokia has just started releasing its Windows Phones this year. Aside from cheap plastic black box design, Nokia offer better design. I'm sure Galaxy 3 will be great phone, but Nokia will bring more surprises.

16. hunted

Posts: 403; Member since: Sep 21, 2011

Samsung is great and yes i agree to you

22. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Don't you think Samsung will also come up with SGS 2 type of a phone for Windows Phones as well, which will compete with Nokia on the same platform, just as Samsung produces best Android Phones. Didnt it cross your mind that Samsung won't just focus only on Android, but to keep their position, they'll also start making good phones for Windows Mobile. or maybe release Galaxy 3 on both Android and Windows Mobile? Just A Thought, not a fact And one more thing. Don't you think Samsung has a plan? This is what I think, Samsung will top Nokia because Samsung is found on multiple platforms while Nokia will only be available with one flavor: Windows Mobile (Which is just one of the flavors Samsung is offering)

15. gallitoking

Posts: 4721; Member since: May 17, 2011

I just dont see Samsung overtaking anyone anytime soon.. releasing a Samsung phone every week is nice to saturate the market.. but Samsung phone show age faster than any other phone.. so it will catch up to them.. in 2012... second... Nokia products are nice build and quality not copycats like Samsung...

17. knights4life03

Posts: 131; Member since: Jun 09, 2011

Samsung releases their best phone once a year not including the us versions

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

and exactly how does a samsung phone "show its age" faster than anyone? the strongest handset on the market? the SGS2. When was it launched? spring 2011. best screen on the market other than a nexus? SGS2 who makes the nexus screen? samsung like always, there is a lot of wind coming out of your mouth, but no discernable ideals.

26. -box-

Posts: 3991; Member since: Jan 04, 2012

I don't disagree with the GS2 being the strongest on the market, it definitely holds its own. However, I would submit that the LG Nitro, LG Spectrum, or HTC Rezound have (arguably) a better screen, as they have higher ppi and HD screens, with better viewing angles than Super AMOLED. Don't get me wrong, I like the GS2, but I wouldn't say it has the BEST screen. I think LG has a pretty good hold on screen quality. That being said, I would say that Samsung's Exynos is a killer chip, and I think its dominance is one of the reasons Intel is so adamant about getting quickly into the mobile phone industry and immediately try to become a strong leader

30. jinwons

Posts: 95; Member since: Nov 24, 2010

The upcoming SGSIII with HD SAMOLED+ will be the new king of phone display. Also quad core Exynos 4412, dual core Exynos 5250 based on A15 will be ruling the smart devices this year.

31. gallitoking

Posts: 4721; Member since: May 17, 2011

dude stick to the present... the phone released in 2015 will be better than your SGSIII.. see how dumbed I sounded.. exactly... and BTW sorry to hear about your Android phone lagging... see now I am speaking in the future... hmmmm

28. gallitoking

Posts: 4721; Member since: May 17, 2011

amoled is just like the retina display.. pure marketing... the Nova diplays made by LG are in my opinion the best screen.. so go outdoors and look at a NOVA display.. before .. amoled is good for contrast but not brighness or even outdoor visibility... like the NOVA screen... SGSII well they are nice like any thing that is new.. but like all Samsungs... they get old quick... and are not the best phone in the market.. today... they are old... and the wind doesnt come out of my mouth... it goes out my back door

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

LOL, im glad you think nova displays are the best.. because a nova display IS a retina display.. lolol. LG makes apple's "retina" display. The nova is the exact same screen.. yet bigger.. and since its a newer tech than the current "retina" display, it has better blacks. Its definitely a nice screen. Better than everything probably except amoled. The only thing holding amoleds back was the screen resolution which has obviously been fixed since its the first to 720p resolution. Hard to beat pure blacks, high resolution, stellar contrast, great battery life (as long as its not displaying white), best outdoor visibility, and one of the best viewing angles.

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