Samsung and clothes brand Under Armour Inc to collaborate on iWatch killer?

Samsung and clothes brand Under Armour Inc to collaborate on iWatch killer?
It looks like we're about to witness the next move in the enduring chess game between smartphone großmeisters Apple and Samsung. As the iPhone maker is already collaborating with sports powerhouse Nike on projects blessed by the former's technological prowess and the latter's brand mojo, Samsung is striking a partnership with US sports clothing label Under Armour Inc. Reportedly, Samsung wants UA's help in ensuring its grip on the wearable devices market stays firm.

It is said that Under Armour CEO Kelvin Plank and Lee Jay-yong, future heir of Samsung Group, have met earlier in July to devise a competitive strategy against Apple and Nike's joint wearable products - most likely, the upcoming iWatch. The two already have successful products in this sector - the Nike + iPod Sport Kit from 2006, and the iOS device-exclusive Nike FuelBand from 2012.

Thanks to the early launch of its Galaxy Gear smart-watch, and prompt delivery of follow-up products like the Gear 2, Gear Live, and Gear Fit, Samsung already dominates the wearable niche by raw percentage. It has a roughly 71% share, which amounts to a good, but not incredible 500,000 devices sold. The iWatch, being an Apple product with talent from Nike and TAG Heuer working on it, has a very realistic chance to surpass this sales target, ending Samsung's dominance in a matter of weeks after its launch.

While the wearable market is just a small niche by now, analysts expect it to reach a capitalization of $6 billion by 2016. And although Sony and Samsung were the first to recognize the importance of being first, the iWatch and Moto 360 might benefit more from being quite attractive watches first, and gadgets second.

source: Yonhap News Agency

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15 Comments

1. Settings

Posts: 2942; Member since: Jul 02, 2014

Does the girls come with the package? If not, Samsung sucks..

3. iushnt

Posts: 3054; Member since: Feb 06, 2013

You must be feeling so good to bash samsung in every article.

4. Settings

Posts: 2942; Member since: Jul 02, 2014

I dont bash Samsung. I love Samsung. ♥ ♥ ♥

11. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Where is that guy, Friendsofsamsung....?

13. engineer-1701d unregistered

if you remember Nike just stopped all work on the fuel band because of lack of interest they should know better apple people are mostly snobs they don't get dirty or sweaty

12. engineer-1701d unregistered

apple does not have tag heur working with them I hate how they make it sound

2. phljcnth

Posts: 549; Member since: Apr 30, 2012

How is there going to be a competition when Apple smartwatch shall likely pair up with iOS devices only and Samsung wearables with Android/Tizen devices?

5. sgodsell

Posts: 6737; Member since: Mar 16, 2013

You do know Samsung also has the Gear Live (Android wear) which pairs up with any Android device running Jelly Bean or higher. I have one paired to my Nexus 5 and HTC One.

14. Reluctant_Human

Posts: 910; Member since: Jun 28, 2012

Better question.. How is this supposed to be an iWatch killer if there isn't even an iWatch? Is it like an iWatch abortion?

6. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Unfortunately if Apple does release the iWatch they will take the smartwatch market all for themselves, i know many people who would buy them just for the apple logo... *sigh*

7. Scott93274

Posts: 6025; Member since: Aug 06, 2013

I like Under Armour, too bad I wont buy anything Samsung other than TVs. Still looking out for the Moto 360 and the comparison articles pitting it against LG and Samsung's offerings.

8. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

iWatch killer?????? Come on. Are you insane??? There is not iWatch yet. Only desperate ifan's rumors . I will not be surprised menial tech media start to make articles about iWatch an even rate it 10 of 10 . ROTFL Samsung have smartwatches SINSE YEARS ignorants

9. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

By the way this smatwatch-BS "hype" was made not by Apple, but it was Wall Street invention(rumor). They just used the Apple name , because they know how the menial media and zombies will bite the bаit. Apple was surprised and shocked , and blinking , but didn't deny because it worked good for them. But now is too late, and they must do something. LOL

10. NexusX

Posts: 613; Member since: May 16, 2013

but they both make ugly products

15. JakeLee

Posts: 1021; Member since: Nov 02, 2013

left one.

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