Samsung also dethroned in India in Q2, local manufacturer Micromax is now king

Samsung also dethroned in India in Q2, local manufacturer Micromax is now king
Earlier today, we passed on the news that Xiaomi, the fifth largest smartphone producer in the world in Q2 2014, has taken Samsung's crown and is now the leader on the vast Chinese smartphone market. While this is definitely bad news for Sammy, it seems that its rivals won't give it a break. Counterpoint Research reports that Samsung has lost its dominant place on the Indian mobile phone market in Q2 2014, too. The still-largest smartphone manufacturer has reluctantly given up its place to Micromax, a local manufacturer popular for its affordable and entry-level devices. This is the first time Samsung steps down from its throne in favor of its local rival.

Take into consideration that we're talking about overall handset shipments here - Samsung accounted for 14.4% of the market and Micromax snatched 16.6%. Microsoft's Nokia, which is quite popular in India, comfortably dwells on the third spot with 10.9%. In terms of smartphone sales, however, Samsung is still the largest company with 25.3% of the market, but Micromax is once again breathing down its neck with 19.1%. According to Counterpoint Research, Micromax is rapidly gaining market share in this segment as well, which leaves Sammy little space for maneuvering. The third player in terms of smartphone sales, Karbonn (once again a local), is responsible for 5.9% of the market.

In terms of feature phone shipments, Micromax shows its true strength. With 15.2%, Micromax it is the dominant company in this niche, but Nokia is pretty close with 14.7%. Samsung takes the fourth spot with 8.5%, right behind the third Carbonn, which accounts for 11.4% of all feature phone sales in India during Q2 2014.

Samsung is also experiencing declining sales and a pretty unpleasant loss of market share on global basis, raising a lot of questions about its future role on the market. Without a doubt, the company will have to act quickly and circumvent the impending nosedive. The rumored Samsung Galaxy Alpha and Galaxy Note 4 have the potential to win back some of Samsung's lost assets, provided that the giant plays its cards well.



1. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

I thought Sony was second in India.

4. hashimta123

Posts: 12; Member since: Feb 06, 2014

Their phones are disappointment in India

14. draconic1991

Posts: 200; Member since: Apr 27, 2012

And their after sale service is also irritating...bought a new sony phone....took it to their sevice centre thrice in 20 days....that phone has remained more with the service centre than with me...and they're not willing to replace...

36. RohanM

Posts: 141; Member since: Jan 15, 2013

My friends Xperia SP is pain in his A**.. Always drain barrtry quickly , 5 % drop after just unpluginf grom the charger, lol Changed batry & mobo still same.. pathetic....

35. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Sony Sucks all round when it comes to upgrades and customer support in India.

2. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

normal bcuze samsung is expensive compared to local devices

18. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Do they miss to say in this article, that this is ABOUT THE FEATURE(dumb) PHONES?(all phones) Not about smartphones. Well , for bashing Samsung, all the tricks are allowed.

24. nokia12

Posts: 610; Member since: Nov 19, 2013

have you even read the article ? it is talking about all phones ( smartphone + dumb phones ) secondly read the line they are closing in on samsung with 20 % share to micromax and 25 % to samsung in smartphone sales .. so sammy is clearly on a decline .. samyboy

25. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

samsung also makes dumbphones.

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Mediatek junk wins :(

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Don't care, as long as it gets them enough investment to compete in the big time. Thing with these high tech hardware markets is that you need a lot of capital to even begin competing. Hopefully this gives them the money needed to develop something that destroys QC's now aging chips and breaks that monopoly. Intel seems hell bent on wasting time with x86 and Nvidia is only good at marketing bad designs. Everything is coming to a head this year, Samsung losing ground in all markets, new entrants climbing, old ones upping their game. 2014/2015 will be fun to watch as a consumer hopefully.

6. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

True. Qualcomm must be butt-kicked. Their monopoly and laziness have made android almost crippled and helpless against the iphone 6. Its almost Q4 and all we are getting is an overclocked snapdragon 800.

7. mocir

Posts: 23; Member since: Jul 13, 2012

Micromax's logo is ridiculous.

11. LoveHater

Posts: 234; Member since: Oct 09, 2013

"Punch in your Face Fanboy " ,,, is all about tht Logo

37. RohanM

Posts: 141; Member since: Jan 15, 2013

you said it.. yeah..

29. marcski07

Posts: 600; Member since: Apr 25, 2014

it's look like Mi of xiaomi, so 2 "MI's" is dethroning samsung, so I suggest that WP should change their name to Mindows phone. XD

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

From this hope Samsung get their act together. Release more compaling phones at a lower price.

9. mturby unregistered

mmmmm...There is something about Samsung...they suck in quality!

16. Doakie

Posts: 2478; Member since: May 06, 2009

I've owned lots of Samsung phones and I would highly disagree. However they are very uninspiring.

19. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

This is about Micromax selling more feature(dumb) phones. NOT SMARTPHONES. If in this article they didn't mentioned it, PA just manipulate you, for bashing Samsung.

10. mayur007

Posts: 593; Member since: Apr 10, 2012

Samsung losing its charm. Samsung Shouldn't become next Nokia. No innovation due to ego

20. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

What are you talking about? LOL This is about Micromax selling more feature(dumb) phones. NOT SMARTPHONES

12. gaara6775

Posts: 738; Member since: May 20, 2014

I knew this was coming. Shamesung no more king in India. And won't come back. Waiting for the day when Xiaomi becomes the king here. It will take time but they will be.someday.

21. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

This might be coming , but not yet. Samsung is STILL THE KING in India. This in the article is about feature(dumb) phones. NOT SMARTPHONES. If PA didn't write it clear, that's because the bashing Samsung must go on. LOL

13. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

If Xiaomi improves the availability of its handsets in India, Micromax will be dethroned faster than the time it took to dethrone Samsung.

15. Vinayakn73

Posts: 207; Member since: Oct 05, 2011

This is the result of fooling customers with fake processors. I really wish that Xiaomi kind of manufacturers increase in market who provide real processor (Qualcomm) at very affordable price..... I want consumer to be king.

17. kryme

Posts: 469; Member since: Oct 24, 2013

are we witnessing the fall of samsung?

22. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

And where is Apple there? ROTFL

23. Sondae

Posts: 291; Member since: Jan 02, 2013

The only thing that micromax has that make it on top is the price range. I hope samsung can lower its price.

26. Cyberchum

Posts: 1099; Member since: Oct 24, 2012

What do one expect when they release uninspiring low ends with 512 MB of RAM and 4 GB ROM running 'Android' with lagwiz. If you must use those crappy hardware, at least make it pure stock with no bloatware.

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