Samsung allegedly in talks with Apple to equip future iPhones with AMOLED displays


Recently, a reputed Apple analysts hinted that the team from Cupertino may be exploring using OLED panels in future iPhones, yet the next two generations will still be squeezing out the last drops of LCD technology progress, before Apple eventually employs OLED screens. 

The analyst, KGI's Ming-Chi Kuo, said at the time that Apple's LCD suppliers are still investing heavily in improving the technology, which means they aren't prepping for an iPhone-with-OLED switch anytime soon. As if to corroborate the analyst's memo, a Korean publication has cited a display industry exec, speaking on conditions of anonymity, who dropped the following statements: 


There have been recent rumors that Xiaomi, the world's fifth-largest cell phone maker, may become a client for LG's OLED business, and the Nexus 6P uses a Samsung-made Quad HD AMOLED panel, while new phones like the BlackBerry Priv or Motorola Droid Turbo 2 are employing flexible AMOLED displays, so Samsung's and LG's heavy investments in such lines might be starting to pay off. Of course, if Apple enters the fray, OLEDs will be dominating in no time, and their cost will fall down dramatically, or as one fund manager puts it: "LCDs will remain optional, not primary, and I believe groundwork has already started. Apple holds the key to the timing to open an era of OLEDs in a real sense.

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101 Comments

1. raerae unregistered

You're looking it in a wrong way.

22. phonearenarocks

Posts: 606; Member since: Mar 26, 2015

From a business standpoint, this seems to be a blunder because there are few factors in which Sammy a mile ahead of competition, such things need to made exclusive to it. It may get orders for millions of iPhones which could fetch it a maximum of 20$/unit but it could harm its mobile business big time. They have already cut down on Micro SD card and Removable battery, and iPhone has been catching up on Sammy's camera. The only OEM which makes money with Android might see the downfall, Apple might rule the roost and might become Monopoly which is not at all the need of the hour in the mobile industry.

33. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Sammy made more money from manufacturing lately than from its phones business for the first time ever. Samsung future isnt sselling s**t loads of high end phones with exclusive tech that it makes but selling its tech to others like panels, making cpu's etc. And its great as its the best company right now in most of areas of manufacturing and owning unique top technologies. Nothing bad with that. Sammy could never sell even half of what iphones sell with its high end line of S6 and note 5. So why not make more money by being the one who makes panels for all those s**t loads of iphones.

71. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung's phone business is probably going to grow. When you consider other OEM's are struggling, Samsung could move in an kill off 2 of them. For example, Motorola and HTC are having the hardest time keeping pace. Sony is struggling too even in their home country. If 2 Android OEM's stop making phones, those buyers will switch mostly to an iPhone and then Samsung is the next best choice because of its availability everywhere including places where the iPhone is not available. I agree Samsung does make more money from selling other components like chips, displays, modem and more. But I would say, smartphones are a sizable amount of income that is several trillion WON and is why Samsung takes criticism of its products with huge interest. After all, all the changes with their cameras, design, TW and more have been from customers. They have been listening even if they didnt get things right all the time.

60. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The iPhone has been cathing on with Sammie's cameras? As of when? That's new news to me. FACT - Both Samsung and Apple both use Sony's sensors. In fact the Galaxy S4 and the iPhone 4S both used the same 8MP sensor from Sony. Yet the S4 took better pictures, except in low light. Then with the S5 Samsung used its own in-house ISOCELL and also Sony sensors and both were nearly on par with each other. With the S6 Samsung went back to Sony and yet again the sensor has been hard to beat. Most people complain about the camera bumps on Samsung phones, but those bumps house better optics which has made the Galaxy S camera top dog for nearly 3 years. The Note 3, 4 and 5 have all had better optics vs the competition. The only camera that has yet to be beaten is the Lumia's 20MP and 41MP shooters. I will say if the S7 has a 20MP camera, it just may beat the one on the Lumia. Also right now, Samsung 16MO inside the S6's/Note 5 even beat Sony's 23MP in the Xperia. So how exactly is Apple catching up to Samsung in camera optics? Compare low-light shots with the iPhone now vs the S6. Here I Googled it for you: https://www.google.com/search?q=iPhone+6S+vs+Galaxy+S6+low+light&biw=1920&bih=955&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi12s-l7avJAhXDGB4KHcaIBG8Q_AUICCgD Compare the shots. The S6 shots are brighter even without using flash and they are much more sharp and have far less noise. When I went to Disney over summer, I recorded all my videos in 4K and I recorded several firework shows at all the parks. All shot at night in very low to zero lighting. In fact in several of the videos, the only lights was on the castle and on balloons/small street lights. The video is so crisp and clear you'd think I used a professional level expensive camera.

64. Kakarot

Posts: 57; Member since: Jul 31, 2015

Brother, S4 had a 13mp sensor. I guess you meant S3, which had a 8mp one.

72. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes I did. Thanks for the correction.

90. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

Serious comment: If you think you have the knowledge on how to run a company, you should apply for CEO positions.

94. k4ever

Posts: 240; Member since: Oct 08, 2014

Noticed that the article mentions Apple receiving Samsung "OLED" panels and also mentions that the Nexus 6P uses a Samsung-made "Quad HD AMOLED" panel. Why is this significant? Because Samsung reserves their award winning "Super AMOLED" panels for their own phones. The iPhone will probably never get a Super AMOLED panel, no matter how much money Apple throws at Samsung. I read somewhere that Samsung is so tight lipped about the technology in their Super AMOLED panels that they won't allow these panels to go anywhere near China. Since the iPhone is made in China, and Samsung doesn't share their high end panels with their competition anyway, I just don't see Apple getting Samsung's best display technology anytime soon.

2. sorcio46

Posts: 435; Member since: Jul 27, 2011

AMOLED = Burn in Until Samsung won't solve this problem I will never go back to AMOLED devices.

4. Shocky unregistered

Your loss, never noticed any ghosting on most AMOLED devices I've used. Only device I remember ghosting on was the original Galaxy S and I don't think you can count the sloppy seconds they've been giving Motorola and Google. If they the get the iPhone contract which will be huge for Samsung I'm assuming the displays will be of equal or even better quality to their own devices.

6. sorcio46

Posts: 435; Member since: Jul 27, 2011

I've had burn in from the Galaxy S1 to the latest Nexus 6... It's only a matter of time, in some months the navbar and the status bar will be printed on the screen. I've seen the same thing even on a S6.

11. Shocky unregistered

None on my Galaxy S6, had it since launch. Never seen any on the Galaxy S5, S4 or the S3. Unless it's a display model and the display has not been turned off for a long while their should be no ghosting. The Nexus display's are not as good as Samsung's, like I said sloppy seconds, they keep the best for themselves usually. I still have an old Samsung i8910 from 2009 with no ghosting, depends on usage, the individual display as well as other factors like brightness.

28. sorcio46

Posts: 435; Member since: Jul 27, 2011

Check your status bar with a white image with a fullscreen gallery like Quickpick, you'll see the icons and the clock printed on the top of the screen.

40. Macready

Posts: 1824; Member since: Dec 08, 2014

None of that on my old S2 even. Just tested it on green, grey, white and blue backgrounds.

43. DBounce

Posts: 172; Member since: Apr 26, 2014

Status bar moves when you rotate the phone. The only place I have seen burn in was on a demo phone that was stuck on the same screen for 12hrs a day for over a month.

53. tedkord

Posts: 17413; Member since: Jun 17, 2009

Just checked my Note 5 (relatively new) and the Note 4 I used for a year before. Used quickpic and a pure white background. Nothing.

82. Techist

Posts: 311; Member since: Jan 27, 2015

Same story with my S2, Note 4 and Galaxy Tab S 10.5. No burn in whatsoever on any of these devices.

95. Unordinary unregistered

The demo units at BestBuy need to be swapped every so often to prevent potential customers from seeing burn ins though, lol.

74. Shocky unregistered

Nope, nothing.

45. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

Many ppl are unaware, until you show them. While pixels on the top bar are mostly black(off), the background on most webpages is white. The pixels will age differently. I would still stick with oled, love the colors and deep black.

49. marorun

Posts: 5029; Member since: Mar 30, 2015

Shocky half the return we get on Samsung device are for Burn in screen. So lucky you to not have experience it but its exist and is a common problem. Some S6 and note 5 even came with already burn in screen ( Orange burn in line when brightness put at max or green one )

76. Shocky unregistered

Marorun, nobody takes your BS seriously. You have zero credibility, why do you even bother ?!

78. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Really? 90% of the phones we get are do to damage like broken screens and bent /scuffed frames. 5% are from what they call buyers remorse, which we repackage and send out for carrier replacements/refurbs. The last 5% is everything else. Let than 1% of returned devices were for display issues like burn-in, displays that wont turn on or blink and stuff like that. How many phones are you getting back? Because we get roughly as many as 20,000 phones back per quarter on average. We get the most phones back during the last quarter when sales tend to be higher. if I checked stock for phones returned specifically for burn-in, I would get less than 100 phones out of a batch of 10,000. In order to burn-in a screen, you would have to have a single image on the device for more than several hours with the display beyond 50% brightness. Even at the top of the screen where the icons are always in the same place, like the battery icon, signal strength, I have never had those images burn-in. It just doesn't or rarely ever happen.

88. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

To add, I am not saying screen burn-in can't/doesn't happen. What I am saying if people leave their phones at normal factory settings for the displays, and if people look at different things on a continous basis, that burnin-in is nearly impossible. A phone in a store, showing the same images over and over, constantly for 12 hours a day, that may not even be truned off at nice, that is used as a display device; YES will certainly have screen burn-in. That would be consider "ABUSIVE" usage. So yes if you use a AMOLED phone this way, yes you will have such a problem. But no one and I mean NO ONE, would ever use a phone for that long staring at the same content for a full day. It is simply 100% impossible.

19. Hallyu

Posts: 790; Member since: Jul 21, 2015

That's because you abused them. Most recent AMOLED display that Samsung has produced have been improved significantly. My S6 edge which I've been using for more than half year and doesn't suffer such burn in issue since I always use it carefully like I don't always set the brightness too high or at maximum level. Most importantly, AMOLED diplay will likely to get burn in if it is turned on for long time. So I set my screen time out to 1mn. If you follow these 2 steps, I promise you won't get your phone burn in problem. Btw, I was talking about Amoled panel produced by Samsung. Cheap AMOLED from other companies may easily get that burn in problem (like the nexus 6, for example). Only trust Amoled made by Samsung which we all know has the best tech in the world.

27. sorcio46

Posts: 435; Member since: Jul 27, 2011

Abused? I use my phone as much as I want and should last at least until the warranty will be void (2 years in EU). If a product will be broken after only 8 months of use is a technlogical problem and every Nexus 6 or Moto X 14 that I've seen have the navbar printed on the display. Not a big deal for a 799$ phone.

50. marorun

Posts: 5029; Member since: Mar 30, 2015

My IPS screen can run full brightness and be always open whitout any burn in EVER. Best tech sure... Hallyu best tech dont burn it EVER

65. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

There is no tech immune to burn in, it just depends on how long it takes, and some are better than others. But no matter what you use, CRT, LCD, amoled, plasma, etc, they will ALL burn in in time.

77. Shocky unregistered

Sure, if you want to melt your retinas and drain your battery very quickly.

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