KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest

KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest
Do you recall those old television commercials for E.F. Hutton? The old-line stockbroker, eventually merged out of existence, lives on thanks to an iconic television ad campaign that was supposed to show how tuned in the firm's analysts were. "When E.F. Hutton talks, people listen" became as famous as a tag-line can get. The reason we bring it up is because when it comes to all things Apple, when Ming-Chi Kuo talks, people listen. Or at least, they should.

The KGI Securities analyst has made a number of prescient calls over the years when it comes to the Apple iPhone and Apple iPad. Obviously well-connected to the powers that be in Cupertino, Kuo's latest pronouncement is that Apple will stick with LCD screens for the iPhone, at least through 2018.

Kuo shot down speculation that Apple would turn to an AMOLED screen for its newly designed Apple iPhone 7, set to launch in 2016. The analyst says that Apple's suppliers continue to invest in new technology for LCD production, something they would be unlikely to do if Apple was considering a change soon to an AMOLED screen for the iPhone.

For example, Foxconn has a deal with the government of Henan Province to build LTPS TFT-LCD production lines in Zhengzhou. The lines won't start up until 2018, and Kuo believes that they were built to supply Apple with LCD panels for future iPhones. Minebea, the company that sells backlights to Apple, says that in the high-end market, LCD displays are safe for the next three years.

While switching to an OLED screen for the iPhone might help Apple increase battery life on the handset, that would require the phone to sport a dark UI, with white letters on a back background (similar to what is seen on the AMOLED display used on the Apple Watch) as one example. LCD screens are easier to read in sunlight.



source: AppleInsider

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47 Comments

1. mistercarter

Posts: 360; Member since: Sep 01, 2011

my take on AMOLED displays for iPhone is Apple will wait until a complete UI overhaul is due again, so they can go from the total white look of iOS 7, 8 and 9 to a total dark look whenever they think it's needed, so yeah probably in 2018-2019 is likely to happen

23. Arch_Fiend

Posts: 3938; Member since: Oct 03, 2015

The 7 Will Have Amoled Trust Me.

2. maherk

Posts: 6679; Member since: Feb 10, 2012

It is expected, Apple won't go for AMOLED screens until they become very cheap. By then, Samsung and LG would've a newer and superior panels.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They are superior now and have been since 2011. High resolutions, better color accuracy vs LCD. Don't have to worry about back-light washing out colors. More efficient on the battery and more.

14. maherk

Posts: 6679; Member since: Feb 10, 2012

I know they are. I am just saying that by 2019, Amoled screens will be yesterday's technology and both LG and Samsung would've introduced an even better panels.

20. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Apple fans wouldn't care either way though, Apple could pour CRTs on their phones and spin it a bit to convince the faithful towards it.

22. Well-Manicured-Man

Posts: 653; Member since: Jun 16, 2015

Could you please stop insulting Apple users? Thanks!

21. Well-Manicured-Man

Posts: 653; Member since: Jun 16, 2015

I think it is possible that Apple is not going to AMOLED at all. They could also go to LCD Quantum Dot which does not need backlight as well. Such displays also could overcome aging issues present at AMOLED displays, by using inorganic LEDs (more research is needed for this though). The mentioned deal above between Foxconn and Chinese Government could support this thesis. Whoever is interested in learning more about Quantum Dot displays, checkout the Wikipedia link below:https://en.wikipedia.org/wiki/Quantum_dot_display

27. Iodine

Posts: 1470; Member since: Jun 19, 2014

Yeah I also think so. Apple is heavilly invested in LCD's and has a ton of Quantum dots related patents. It looks they use custom oled on the Apple watch, simply bacause the tiny battery requires it for great battery life.

32. Guaire

Posts: 850; Member since: Oct 15, 2014

Sony and LG already using QD LCD panels on their flagship phones. That kind of LCD's uses blue LED backlights instead to white. Don't confuse QD LCD with QDLED. Latter is a potential successor to OLED.

33. stanislav

Posts: 136; Member since: Sep 22, 2014

The best, most acurate, with biggest colour range and most expensive displayes are LED IPS LCD displays just like the one in iphones. (check eizo) The first phone with bearable and who was not complete joke amoled screen was Note 4 in late 2014, but even modern sammy amoleds are inferior. There are LCDs from like 40-50 years but they are bettert than CRT from just 10-15. Maybe JUST MAYBE one day OLED/AMOLED will be better, not today.

35. AlikMalix unregistered

Reply to post #33 Thank you! I was gonna point out that even the Samsung S5 had an awefully oversaturated screens while iPhone screens are sharper with same pixel count. These trolls are acting like LED screens on android phones were always as good as they are today. But like you said it was Note 4 that finally made them good - before that LED screens were not so good. Every time I looked at any phone of S5 era or older - I see this glaring screen that hurts your eyes if you're not used to it. But amoled has improved finally and the last couple of years it's really nice. So why not move to something that provides more battery efficiency that doesn't force a trade off for color accuracy and glare (for lack of better word).

37. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I totally disagreed with him on the part where he said "even modern sammy amoleds are inferior" Not sure if hater or he hasn't seen an S6 or Note 5 screen on basic photo mode

42. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

There you go, OLED is inferior until Apple deem its good enough. That's the average Apple Joe. No win for Logic and Science.

44. Oxygen

Posts: 125; Member since: Mar 29, 2012

Since when do iSheep have logic?

45. stanislav

Posts: 136; Member since: Sep 22, 2014

Less delta E deviation, better gamma, no black shifting, brighter displayes... yep pure science.

41. DRS1977

Posts: 678; Member since: May 27, 2015

You are clueless. Samsung panels have been superior to LCD since 2014. Get a clue.

46. stanislav

Posts: 136; Member since: Sep 22, 2014

LOL no :D both in phones and monitors no... :D

40. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Maybe we go to different kind of phones too. Where will the tech be in 2025?

3. Kumar123 unregistered

Excellent decision Apple. AMOLED panels has severe burn in problems. It is indeed a wise decision to wait until engineers figure out how to deal with these problem. LCD is still superior than AMOLED panels. I personally would not buy iPhone 7 if it comes with AMOLED panels. But thank god. It would not come with AMOLED panel.

6. Sidewinder

Posts: 515; Member since: Jan 15, 2015

I thought the Burn-in issue was completely rectified with the introduction of the Super amoled HD in the Galaxy s3. Used a s3 for two years and now using a s4. Haven't encountered any Burn-in issues yet.

11. TyrionLannister unregistered

I had an S4 and used it for 2 years. Then gave it to my mom and she used it 5 months more. Still no burn-ins.

38. EC112987

Posts: 1213; Member since: Nov 10, 2014

My old S4 has been passed down to a third person and still no burn-ins.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because it isnt a problem. I've never seen it and I've owned way more Galaxy devices than most

24. Taters

Posts: 6474; Member since: Jan 28, 2013

It was only a problem for display models that run 24 hours a day for 6 months. The Tab S displays are screwed to hell now. Even then, no human can ever use it enough to get burn in. But Sansung solved it anyways. The GS6 has been on display for 6 months or more now 24/7 and no more burn in. They didn't have to fix it because it would be impossible to recreate it in real life but they did anyways.

34. marorun

Posts: 5029; Member since: Mar 30, 2015

Had clients with burn in problem on Samsung S3 and S4 but since S5 i never saw one.

8. maherk

Posts: 6679; Member since: Feb 10, 2012

Wouldn't buy an iPhone 7 if it comes with an Amoled panel? Bahahaha!! You would hail it as the best screen ever. Btw, i didn't see you hating on the Apple Watch's screen? You do know it is an Amoled one right?

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No they do not. Actually its LCD panels that are bad at ghosting. FACT - Motion blur is common in all LCD/LED TVs (CRTs and Plasma don't have the problem). I've never seen any claimed burn-in on any Samsung I have ever had...Ever. I've hd in my house the Droid Charge, GS3, GS4, GS5, GN2, GN3, GN4, GN5, S6 Edge, and S6 Edge Plus and I have NEVEr saw any burn-in as you call it. EVER! I'm not saying it doesnt happen. Maybe if people didnt use their phones all day for 10 hours straight, it wouldnt happen. Burn-in is cause by single images begin constantly on for long periods of times. I always use dark wallpapers. when I visit a web page that is mostly white, I turn down the brightness. I don't play games that have mostly white backdrops.

36. marorun

Posts: 5029; Member since: Mar 30, 2015

Yeah i had clients with very bright wallpapers on S3 and S2 thats had burn in problem also happened a few time on S4. but since S5 i NEVER saw any burn in screen on ANY amoled screen.

4. Taters

Posts: 6474; Member since: Jan 28, 2013

No s**t. Why spend money on better technology when you can sell leftover LCD panels from LG, Samsung, and Sharp, calibrate them and have idiot isheep praise them like they are the best displays ever. It doesn't make sense until people start giving their displays the 5/10 ratings they deserve. And I see Apple doesn't think the sheep will wake up until 2019 at the earliest. So at least now we know Apple kool aid has an expiry date. Lol

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