KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest

KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest
Do you recall those old television commercials for E.F. Hutton? The old-line stockbroker, eventually merged out of existence, lives on thanks to an iconic television ad campaign that was supposed to show how tuned in the firm's analysts were. "When E.F. Hutton talks, people listen" became as famous as a tag-line can get. The reason we bring it up is because when it comes to all things Apple, when Ming-Chi Kuo talks, people listen. Or at least, they should.

The KGI Securities analyst has made a number of prescient calls over the years when it comes to the Apple iPhone and Apple iPad. Obviously well-connected to the powers that be in Cupertino, Kuo's latest pronouncement is that Apple will stick with LCD screens for the iPhone, at least through 2018.

Kuo shot down speculation that Apple would turn to an AMOLED screen for its newly designed Apple iPhone 7, set to launch in 2016. The analyst says that Apple's suppliers continue to invest in new technology for LCD production, something they would be unlikely to do if Apple was considering a change soon to an AMOLED screen for the iPhone.

For example, Foxconn has a deal with the government of Henan Province to build LTPS TFT-LCD production lines in Zhengzhou. The lines won't start up until 2018, and Kuo believes that they were built to supply Apple with LCD panels for future iPhones. Minebea, the company that sells backlights to Apple, says that in the high-end market, LCD displays are safe for the next three years.

While switching to an OLED screen for the iPhone might help Apple increase battery life on the handset, that would require the phone to sport a dark UI, with white letters on a back background (similar to what is seen on the AMOLED display used on the Apple Watch) as one example. LCD screens are easier to read in sunlight.



source: AppleInsider

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47 Comments

47. Romantico3pe

Posts: 180; Member since: Sep 14, 2015

Why use amoled knowing that is prone to burn in. My s6 burned in in less than 5 weeks using it 5 hours a day as a navigation device, now I have been using a lg g4 for 2 months and no burn in, so personally ill never go for amoled phone unless they fix the burn in gate

43. ibend

Posts: 6747; Member since: Sep 30, 2014

2k amoled will be affordable for apple by then, and other manufacture will use 4k SUPER AMOLED or 4k POLED

29. Iodine

Posts: 1520; Member since: Jun 19, 2014

Don't think it's 2019... That would come for an iPhone 8S... Apple puts huge advencements in display every two years in there.

25. SYSTEM_LORD

Posts: 1168; Member since: Oct 05, 2015

Not exactly sure about the being more efficient part. They may be when it comes to dark colors, in theory that is, but LCD technology is very mature and very stable. For now, I prefer LCD. For a phone I want to keep for several years, I'll definitely go LCD. But I will say with my usual dark themes, AMOLED may be a good choice for me afterall...

39. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Plus the battery life is awesome on the 6s plus. Beats my previous champ the Note 3. Really think both technologies have their pros and cons.

19. MattEagle

Posts: 29; Member since: Jun 26, 2015

lcd is superior in terms of long term stability and when displaying white content

13. TyrionLannister unregistered

LCDs are easier to read in sunlight!!!!! Are you kidding me? Sunlight legibility is a strong suit of AMOLED and it will continue to do so. AMOLED panels reflect less light and the new Samsung AMOLEDs have a boost mode in direct sunlight which makes them super bright.

17. maherk

Posts: 7113; Member since: Feb 10, 2012

Too bad we will have to wait another 4 years for iPhonearena to admit that Amoled screens are better to use under direct sunlight.

28. Iodine

Posts: 1520; Member since: Jun 19, 2014

That's a myth since the ages of first amoleds. OLED display require a lamination tratment, because they would decay under moinsture from air. At that time, most dispalys weren't laminated. Lamination significally reduces the internal and mirror reflections. That myth failed with iPhone 4 and it's super bright laminated LCD. On a laminated display, the amount of reflected light mostly depends on the kind of used glass and Apple has been leading in low reflectivity since in-cell touch iPhone 5 and now they are completelly off the pack with iPad mini 4 and Air 2 and their custom anti-reflective coating. In fact iPad mini 4 is supposedly the most sunproof display ever made.

31. TyrionLannister unregistered

iPhones are close but OLEDs still lead the pack. http://www.gsmarena.com/samsung_galaxy_s6_edge_plus-review-1289p3.php See the sunlight legibility chart. All the top phones are OLED, iPhones are closest IPS panels. Hint: click the 'expand' button to see all phones ever. LCDs can be close in reflectance but the contrast ratio of OLED will still give them lead in sunlight. And the wider gamut helps too as more saturated colors wash out less.

12. cleatglitch

Posts: 171; Member since: May 25, 2013

so they don't want the best

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple doesn't want to use AMOLED for lots of reasons I am sure, but I can think of 2. For years Apple has prasies Sharp's/LG's IPS panel as being the best high resolution display, moving to AMOLED would mean that was all market BS and lies. Though I am sure it was the truth then, but it isn't anymore. Next, Samsung makes the best AMOLED panels even over LG which is their nearest rival (not speaking of sharing the same country). Since Apple doesn't really want to deal with Samsung because they believe friends shouldn't be competitors, then Apple would rather not have them at all. But that's fine. Let them keep using their color washed-out display.

7. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Watch It Happen Next Year Just Because Someone Said It Wouldn't.

5. wando77

Posts: 1172; Member since: Aug 23, 2012

You are the only site that says iPhone screens are easier to read that galaxy screens. A galaxy s6 gets brighter that an iPhone 6s when in auto mode and the screwn refelcts less

26. Macready

Posts: 1834; Member since: Dec 08, 2014

And the higher contrast increases readability too.

30. Iodine

Posts: 1520; Member since: Jun 19, 2014

And do you think LCD's don't get brighter under heavy sunlight ? Screen reflections are around the same.

4. Taters

Posts: 6474; Member since: Jan 28, 2013

No s**t. Why spend money on better technology when you can sell leftover LCD panels from LG, Samsung, and Sharp, calibrate them and have idiot isheep praise them like they are the best displays ever. It doesn't make sense until people start giving their displays the 5/10 ratings they deserve. And I see Apple doesn't think the sheep will wake up until 2019 at the earliest. So at least now we know Apple kool aid has an expiry date. Lol

18. cleatglitch

Posts: 171; Member since: May 25, 2013

grab my jacket in south florida because that was cold

3. Kumar123 unregistered

Excellent decision Apple. AMOLED panels has severe burn in problems. It is indeed a wise decision to wait until engineers figure out how to deal with these problem. LCD is still superior than AMOLED panels. I personally would not buy iPhone 7 if it comes with AMOLED panels. But thank god. It would not come with AMOLED panel.

6. Sidewinder

Posts: 515; Member since: Jan 15, 2015

I thought the Burn-in issue was completely rectified with the introduction of the Super amoled HD in the Galaxy s3. Used a s3 for two years and now using a s4. Haven't encountered any Burn-in issues yet.

11. TyrionLannister unregistered

I had an S4 and used it for 2 years. Then gave it to my mom and she used it 5 months more. Still no burn-ins.

38. EC112987

Posts: 1216; Member since: Nov 10, 2014

My old S4 has been passed down to a third person and still no burn-ins.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because it isnt a problem. I've never seen it and I've owned way more Galaxy devices than most

24. Taters

Posts: 6474; Member since: Jan 28, 2013

It was only a problem for display models that run 24 hours a day for 6 months. The Tab S displays are screwed to hell now. Even then, no human can ever use it enough to get burn in. But Sansung solved it anyways. The GS6 has been on display for 6 months or more now 24/7 and no more burn in. They didn't have to fix it because it would be impossible to recreate it in real life but they did anyways.

34. marorun

Posts: 5029; Member since: Mar 30, 2015

Had clients with burn in problem on Samsung S3 and S4 but since S5 i never saw one.

8. maherk

Posts: 7113; Member since: Feb 10, 2012

Wouldn't buy an iPhone 7 if it comes with an Amoled panel? Bahahaha!! You would hail it as the best screen ever. Btw, i didn't see you hating on the Apple Watch's screen? You do know it is an Amoled one right?

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No they do not. Actually its LCD panels that are bad at ghosting. FACT - Motion blur is common in all LCD/LED TVs (CRTs and Plasma don't have the problem). I've never seen any claimed burn-in on any Samsung I have ever had...Ever. I've hd in my house the Droid Charge, GS3, GS4, GS5, GN2, GN3, GN4, GN5, S6 Edge, and S6 Edge Plus and I have NEVEr saw any burn-in as you call it. EVER! I'm not saying it doesnt happen. Maybe if people didnt use their phones all day for 10 hours straight, it wouldnt happen. Burn-in is cause by single images begin constantly on for long periods of times. I always use dark wallpapers. when I visit a web page that is mostly white, I turn down the brightness. I don't play games that have mostly white backdrops.

36. marorun

Posts: 5029; Member since: Mar 30, 2015

Yeah i had clients with very bright wallpapers on S3 and S2 thats had burn in problem also happened a few time on S4. but since S5 i NEVER saw any burn in screen on ANY amoled screen.

2. maherk

Posts: 7113; Member since: Feb 10, 2012

It is expected, Apple won't go for AMOLED screens until they become very cheap. By then, Samsung and LG would've a newer and superior panels.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They are superior now and have been since 2011. High resolutions, better color accuracy vs LCD. Don't have to worry about back-light washing out colors. More efficient on the battery and more.

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