Samsung is on the way to challenge Sony in the smartphone camera sensor market
Sony’s smartphone camera sensor market share used to be 50%, while Samsung’s was under 20%, but now this is changing
According to SamMobile and research from Strategy Analytics, Samsung’s revenue market share for 2020 amounted to 29%, which resulted in Sony’s going down to 46%. Samsung LSI is the branch responsible for the ISOCELL camera sensors the company is producing, and it is slowly gaining momentum.
In fact, Samsung’s 64MP and 108MP camera sensors ended up being quite popular with smartphone manufacturers, and on top of that, the South-Korea-based company even fulfilled some orders that Sony passed on.
Sony has counted on Huawei for shipping more phones, but as most of you already know, Huawei’s popularity is going down in the US and European markets due to the American ban. On the other hand, Samsung supplied camera sensors to phone vendors such as Motorola, OPPO, Realme, Vivo, and Xiaomi, thus gaining more market share.
Samsung’s 50MP ISOCELL GN2 sensor and the rumored 200MP or more camera sensor are assuring Samsung has enough gear to fight Sony for that sweet market share.