Samsung: there will be a Note 10, but it won't be our most premium 2019 flagship

After Samsung's family conglomerate heir and board of directors Vice Chairman got released from prison not long ago, rumors swirled that he has put the mobile department's current practices under heavy scrutiny. Under its wise management, the department has experienced sluggish sales, in line with the times in the industry, while Apple's average phone selling price just set another record.

The mobile division's chief has been following an iterative upgrade strategy from the Galaxy S8 to the S9, waiting on a strategy update when the heir apparent is out of their legal troubles. That evolution wasn't much to the customer's liking, and it showed in the Q2 results, especially where Samsung flagships were concerned. Thus, Samsung was heavily rumored to undergo a drastic transformation next year, potentially merging the Note and Galaxy S line at the top end, more so that the Galaxy S10 is expected to come in three versions, including a Plus variant.

This is not happening, said Samsung Electronics' DJ Koh yesterday at an investor conference, and Samsung will keep the Galaxy S and Note lines separate, at least for next year. That won't preclude it from releasing a brand new flagships line that will be even more premium and expensive than the eventual Note 10. He mentioned that Samsung will issue the first 5G phone sometime around March which may not be the Galaxy S10, but also that there are final preparations for the announcement of a Gumby phone.


The chief of Samsung Electronics reiterated that it isn't striving for the "world's first" title when it comes to foldable phones (that one may go to Huawei), but rather wants to polish the usefulness and experience of the concept so that it becomes the third premium line of Samsung phones. Unfortunately, that also means that the foldable Samsung phone will also cost more than the Galaxy S or Note line entrants next year. It's going to be a niche device for early adopters anyway, and the rumored $1500+ starting price probably won't startle those much. Now, whether that one will also be Samsung's first 5G phone, remains to be heard.

source: ETNews

Related phones

Galaxy Note 9
  • Display 6.4 inches
    2960 x 1440 pixels
  • Camera 12 MP (Dual camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 845, 6GB RAM
  • Storage 128GB, microSDXC
  • Battery 4000 mAh
  • OS Android 10
    Samsung One UI



19. Skizzo

Posts: 448; Member since: Jul 14, 2013

It would be a big miss on Samsung's part if they don't make their entire 2019 line-up 5G capable. Why only one device? With 5G networks rolling out world wide soon, which will become the new global standard over the next year (maybe two), why would you not ship your S10 and Note 10 (10th anniversary line of phones!) with 5G capabilities?? I hope they are not that arrogant/stupid.

17. Jrod99

Posts: 782; Member since: Jan 15, 2016

Welcome back to the party. Techie!

16. Amir123a

Posts: 126; Member since: Aug 27, 2016

Fordable smartphone flagships (no s**t ass niche crap so called "premium" flagship), see you in 5 years when you are truly mature for consumer use. I'll have my note 10 next year, thank you. No F brainer.

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

There is just no point in comparing Samsung sales to Apple's on any level. Samsung makes to many phones, which will bring down their total ASP, because 95% of their phones are not priced in the same segment as the iPhone. Samsung could care less how much Apple makes, they do however want to increase their sales on the top end, to continue to justify having them. If Samsung really wanted to beat Apple in this segment, it would be easy. Just drop all their other models, just sell the S and Note and sell them for for less than the top model iPhone. This would increase their sales even more so over all other Android OEM and would raise their ASP because of far more sales. But this isn't their business model.

8. bucknassty

Posts: 1412; Member since: Mar 24, 2017

The reason the S9 phones arent "doing good" is because sites like this keep saying there is no difference between the S8 and S9.... there are plenty of upgrades especially with the plus model... the design follows a two year update system in which they improve on the ergonomics of the phone once they receive feedback... look at the design cues of S4 to S5... S6 to S7,,, what do you expect from S8 to S9...

10. Rampage_Taco

Posts: 1126; Member since: Jan 17, 2017

yet it didn't stop sites like this from praising the 6s, 7, or 8 year over year as if they reinvented the wheel time and time again

11. bucknassty

Posts: 1412; Member since: Mar 24, 2017

fo real!... i could understand the 6s... maaaaaaaaaybe the 7, but the 8 was a slap in the FACE!

14. AustinPaul

Posts: 161; Member since: Dec 13, 2011

I found my S8 to be a great upgrade from my S8, the battery and bezels chief among them. Now I have the S8 and S9 and there's little to prefer on the S9. Got a great deal on it, so no big deal.

18. bucknassty

Posts: 1412; Member since: Mar 24, 2017

your s6?? I went from an axon7 to the S9+... but got it day one for half price... couldnt pass up that deal

13. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Just ignore what doesn't matter. PA bias has zero effect on sales of either because PA may have a few 1000 viewers and both phone sells in the millions.

7. Ali888

Posts: 108; Member since: Apr 13, 2018

Classic phonearena bringing Apple in within the first paragraph

6. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

In my Scar voice: Long live the King.

3. mrsmith5280

Posts: 30; Member since: Jul 23, 2018

At this point I might as well just get a Nokia 7, which is a solid phone, and wait for Samsung super premium sometime next year. Seems as though that getting a Note 8 or 9 is pointless. ...

5. clarity

Posts: 56; Member since: Jun 19, 2017

You'll get disappointed performance wise, trust me :/

9. maherk

Posts: 7084; Member since: Feb 10, 2012

Don't, go buy something else. Their software is horrible, way too many glitches. Don't base your purchase on hardware specs and a brand name that has nothing to do with the quality old Nokias used to offer.

2. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

3 variants of phone varying sizes, storages and ram. Just like . Now i guess their S Pen will work to all their flagships. But the question is, will this new strategy will work over a period of one year?


Posts: 960; Member since: Feb 23, 2014

Yes because the foldable phone will come in to play and Samsung has lots of other phones to launch. Mid Range ones.

1. Phullofphil

Posts: 1846; Member since: Feb 10, 2009

Who knows what to make of this. They are correct on polishing there product up but that could make an opening for a more ambitious company to bass them by eventually.

15. toosmoove

Posts: 914; Member since: Sep 28, 2017

Who knows what to make of this. 1. Their, not there, product is more than perfectly fine. 2. I don't see anyone "bassing" Samsung by anytime soon.

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