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Latest Samsung Galaxy S9 video ad throws a barrage of jabs at Apple's old and new iPhones

by Peter Kostadinov / May 17, 2018, 8:57 AM

Samsung has never been afraid to take jabs at Apple, but its latest video ad for the Galaxy S9 can be safely presumed a clear declaration of war.

The spot called "Moving On" depicts the daily struggles of a woman struggling with her dated Phone 6. Slowdowns, no waterproofing, and general software inconsistency are a couple of the maladies that seemingly hurt the poor damsel in distress.

The video ad culminates when the device gets taken to an Apple Store, where an Apple Genius inquires the woman if she has been thinking of upgrading to the iPhone X. This being an ad, the woman is reluctant to do so and readily jumps in Team Samsung's hands instead, but not before the iPhone X's notch is made fun of.

It's worth noting that it's quite easy for Samsung to poke fun at a three-and-a-half year old device which is nearing the end of its software support this autumn, but a disclaimer visible in the beginning of the video clearly states that Apple, of course, has multiple newer devices in the pipeline. This definitely sets the tone of the ad - Sammy is after the millions of users who have been using older iPhones, and it wants them to upgrade to the Galaxy S9 and the grander Galaxy S9+.

source: Samsung

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161 Comments

1. BLUEBLASTER

Posts: 926; Member since: Feb 23, 2014

If the Galaxy S10 comes with a notch then Samsung can't say s**t about Apple.

posted on May 17, 2018, 9:00 AM 18

53. Vokilam

Posts: 1181; Member since: Mar 15, 2018

That’s pathetic. Ex-Samsung Note owner here. Apple should make “catching fire” commercial to show off their rivals previous phones. But seriously s9+ vs iPhone 6? My note was newer than iPhone 6 and it was slowing down 6 months after - had to full restore at least 4 times to bring it to speed. From an ex Samsung owner - this is desperate!

posted on May 17, 2018, 11:19 AM 18

148. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Haha! They can't because their phones are catching fire all over the world as well. Apple just know how to sweep under the rugs or they don't care about their brainwashed customers lol.

posted on May 18, 2018, 3:59 PM 1

56. Behyjoon

Posts: 39; Member since: Oct 19, 2016

Should remember company first used notch was essential not Apple (company of ex-employee of Google)

posted on May 17, 2018, 11:23 AM 6

61. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Thank you so much for reminding us again, it just slipped my mind

posted on May 17, 2018, 11:29 AM 8

66. Vokilam

Posts: 1181; Member since: Mar 15, 2018

Why don’t anyone copy the camera pimple on essential? But a wide notch of X instead? Let’s look at it logically: All the notch copycats only have a basic camera in their notch, not an array of sensors (which they can put into the bottom bezel that they all have). Why don’t they minimize the notch like it is on essential - they could - they don’t have that many sensors to put in. Yet they are compelled to copy iPhone X notch even though they don’t need that space. iPhone needs that space: after buying the Israeli company that developed these sensors - Apple then, brought that tech down from about a 12” wide in size to what you see on the iPhone X. The others that are making notches only have a basic selfie and can easily make it look like essential - yet they don’t, why? So yes they’re copying the iPhone again because iPhone sells and they are riding the coattails (trying anyway).

posted on May 17, 2018, 11:53 AM 12

110. RebelwithoutaClue unregistered

They put more than just a camera in there, namely the proximity sensor and speaker. And most of them are a LOT smaller than the iPhone X notch. Essential managed to put those in the tiny notch, which is quite a feat on its own.

posted on May 17, 2018, 4:06 PM 1

127. Vokilam

Posts: 1181; Member since: Mar 15, 2018

how did essential do it?

posted on May 18, 2018, 1:22 AM 0

130. RebelwithoutaClue unregistered

I have no idea, although if you look closely, some of the sensors are in the actual bezel (and not in the notch). They even managed to put in a notification led https://www.phonearena.com/news/Essential-Phone-LED-notification-light_id94833

posted on May 18, 2018, 1:40 AM 0

128. Vokilam

Posts: 1181; Member since: Mar 15, 2018

I dont see one essential copy, do you?http://bgr.com/2018/03/06/iphone-x-vs-android-notch-copycats-good-lord-so-many/

posted on May 18, 2018, 1:34 AM 0

131. RebelwithoutaClue unregistered

I do see one, the Wiko Wave 2. And the essential is shown by them as a iPhone X copy. Only in the article itself is mentioned both aren't a copy. But I never come to BGR, they have their head so far up Apple's a$$. And it's funny that Apple had to make the notch because they wanted to have as much screen as possible (meaning less bezels) and needed the space to put the tech in. But if others do it, they are shameless copycats. Yes there are shameless copycats among them, especially the ones that have a wide notch which doesn't need to be wide. But for instance the Oppo R15 has a nice narrow notch. And yes most have still a chin, but you have to give props to Apple as well for making the chin so small by folding the screen.

posted on May 18, 2018, 1:50 AM 2

132. Vokilam

Posts: 1181; Member since: Mar 15, 2018

I like your post. Thanks for your input.

posted on May 18, 2018, 3:33 AM 2

138. RebelwithoutaClue unregistered

Btw that Owwo X is fake, it's not full screen lol https://img.gizchina.com/2018/02/a5f6b310-0ee8-11e8-b182-d3026cc7eca8.jpg

posted on May 18, 2018, 4:42 AM 1

82. Trex95

Posts: 2380; Member since: Mar 03, 2013

The leak of iphone x came out before essential phone.

posted on May 17, 2018, 12:52 PM 1

111. RebelwithoutaClue unregistered

No it didn't, leaks came out around september 2017. When the Essential was already unveiled (may 2017)

posted on May 17, 2018, 4:09 PM 2

126. Vokilam

Posts: 1181; Member since: Mar 15, 2018

rebel, honestly i dont care who came first, i'm just puzzled that everyone bashed iphone for its notch (which i liked either on iphone x or essential even before i considered to buy either at all), but when every other android manufacturer followed suit, they now praise essential - did yo notice this? recap: notch? apple bad! android notch (same as ipx)? praise essential for pushing such great innovation! kinda double standard

posted on May 18, 2018, 1:21 AM 1

129. RebelwithoutaClue unregistered

Haha I don't care for that either who was first but you are right, they do that. And while I don't like notches in general, you gotta give props to Apple for putting all this (FaceID) tech in their notch. And make the iPhone chinless compared to others. And they have put more thought into its shape because some of those Android notches look more out of place with different curves/rounded edges.

posted on May 18, 2018, 1:38 AM 1

133. Vokilam

Posts: 1181; Member since: Mar 15, 2018

“And they have put more thought into its shape because some of those Android notches look more out of place with different curves/rounded edges.” Nah. There’s not wrong/right way. You’re experiencing the “Apple effect”. Somehow Apple manages to do something out of the box and it seems like that’s a standard and anything else seems out of the ordinary. You gotta watch out for that - you’ll be arguing for the “Devine rounded corners” side sooner or later, lol. I like the notch design, but hope they do make them smaller and smaller with each iteration. But I’m never giving up Face ID. I love it on the phone (and I was skeptical right up to the point I owned the device for a day). It works so well - I’m really satisfied by this feature - so if the notch is what makes this blissful feature work well - I’ll take it!

posted on May 18, 2018, 3:40 AM 1

136. RebelwithoutaClue unregistered

Hahaha while I prefer Android over iPhone for many things. Apple does know design. And I wouldn't say their rounded corners are the holy grail. But some of the notches are ugly (Leagoo S9, LG G7, Oukitel U18 for example). But others are less ugly, like the iPhone X notch, the Oneplus 6 notch, Oppo R15 f.e.). I don't like the notch. For a smaller reason that I think it looks ugly. But the most important reason is less space for notifications and status icons. But since Google is f#cking them up in Android P (only 4 notifications visible), there is less reason not to go for a notchy phone.

posted on May 18, 2018, 4:29 AM 1

137. RebelwithoutaClue unregistered

*Weird, post was posted twice*

posted on May 18, 2018, 4:29 AM 0

74. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Oh please, Lighten up, diaper babies. Samsung is simply talking a jab at Apple and its legion of sheeples which I find VERY soothing and satisfying. A jab that's not too far from the truth either! Break a leg; have some fun! Take a day off from being a serious, uptight and tightly wrapped geek, savvy? G'Day!

posted on May 17, 2018, 12:33 PM 7

149. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

If S10 have the notch it's ok because Samsung came up with the idea way back 2016 but never uses it. They doing these silly ads just to pissed Apple off that's all.

posted on May 18, 2018, 4:02 PM 0

2. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Try selling some units first. They're comparing S9 with iPhone 6 lmao Samsung knows S9 ain't better than X

posted on May 17, 2018, 9:02 AM 15

10. babyk

Posts: 379; Member since: Nov 03, 2011

you have to be an idiot to say something like this

posted on May 17, 2018, 9:28 AM 18

12. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Here's your L.

posted on May 17, 2018, 9:29 AM 7

37. sissy246

Posts: 7064; Member since: Mar 04, 2015

Thank"L" is for you if that is what you got out if that.

posted on May 17, 2018, 10:51 AM 6

38. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Are you alright? Yes - Stop stalking me. No - See a doctor.

posted on May 17, 2018, 10:56 AM 3

67. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

http://bgr.com/2018/04/20/galaxy-s9-plus-vs-iphone-x-sales-ouch/ https://www.tomsguide.com/us/samsung-galaxy-s9-sales,news-27102.html https://www.androidauthority.com/galaxy-s9-sales-record-low-860503/ http://www.foxnews.com/tech/2018/05/01/galaxy-s9-hits-record-low-for-sales.html https://www.thesun.co.uk/tech/5765448/samsung-galaxy-s9-preorder-sales-down-flop/ Hmm... LOL . F L O P!

posted on May 17, 2018, 11:59 AM 3

104. sissy246

Posts: 7064; Member since: Mar 04, 2015

http://www.newsweek.com/iphone-x-sales-are-less-half-apple-expectations-814039 https://www.forbes.com/sites/ewanspence/2018/03/05/apple-iphonex-iphone-sales-supercycle-failure/ https://www.usatoday.com/story/tech/news/2018/03/28/apple-selling-fewer-iphones-than-expected-goldman-sachs/465129002/

posted on May 17, 2018, 3:22 PM 5

123. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Except EVERY singe link posted was speculation. Recent news shows the iPhone X outsold every flagship on the market. Good job, you played yourself LMFAO

posted on May 17, 2018, 11:04 PM 3

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