Samsung Galaxy S7 and Samsung Galaxy S7 edge pre-orders top expectations

According to Koh Dong-jin, the president of Samsung's handset business, pre-orders for the Samsung Galaxy S7 and Samsung Galaxy S7 edge are ahead of expectations. The two high-end models officially launch in multiple countries tomorrow, although some consumers have already received their pre-orders.

The Samsung executive said that the new handsets will help Samsung get back on track in China, a country where analysts say that Samsung has fallen behind other smartphone manufacturers. Talk of stronger than expected pre-orders for the Samsung Galaxy S7 and Samsung Galaxy S7 edge, in conjunction with a report published earlier this week from Business Korea, would seem to indicate that Samsung had set the bar low for pre-orders of this year's handsets. The report published earlier this week said that pre-orders in South Korea for both models were trailing the number of reservations that Samsung had received in previous years for its high-end phones.

In China, analysts believe that during its first year on the market, the Galaxy S7 and Galaxy S7 edge will not surpass the sales rung up last year by the Samsung Galaxy S6 and Samsung Galaxy S6 edge. The analysts attribute the weakness to the lack of innovative features on the new models. Still, Samsung did listen to customer feedback and brought back the IP certified water resistance and the microSD slot on its newest smartphones.


source: Reuters