Samsung Galaxy S7 pre-orders apparently not so hot in South Korea

According to a report by Business Korea, the new Samsung Galaxy S7 isn't off to a smooth sail in its South Korean homeland, despite the heavyweight Samsung marketing and stellar journalistic response behind it. Apparently, the S7 is showing lower pre-order sales than its predecessors, but the reasons behind that don't have to do much with the smartphone itself. Rather, it's other factors being put into play. Starting March 4, Samsung started taking preorders from three of the nation's carriers, throwing in a Gear VR headset for free as a bonus item. However, consumer response has not overwhelmed that of the Galaxy S6 last year.

Market watchers believe this is because consumers no longer prefer the traditional preorder system and hesitate with purchasing the latest smartphones. New subscribers think it's better to wait and see until they know the subsidies by mobile carriers and calling plans better. Some have also opted for the Samsung Galaxy S7 edge, which might end up as the stronger seller with its larger display and futuristic look. Another factor is that the free Gear VR is not all that attractive as a pre-order bonus. Consumers are also interested in the competing LG G5, which will be launched by the end of March. Additionally, demand for cheaper, low-end handsets such as the Samsung Galaxy J7 remains strong in the country.

Interestingly, the Korean report contradicts with an earlier claim by Russian blogger Eldar Murtazin who says that the Galaxy S7 has busted the Galaxy line-up's pre-order records in all 60 launch markets. Consumer preference in certain markets is oriented towards the Galaxy S7 edge – in Russia, 64% of pre-orders have been for the Galaxy S7 edge, and the remaining 36% for the Galaxy S7. So, as it always goes, the truth is somewhere in-between.

Samsung has declared March 11 as the Galaxy S7 & S7 edge's global launch date, although users in some countries have already started receiving their handsets. It's not too long, now! If you're still waiting for yours, or are on the fence about getting an S7 or S7 edge, check out our reviews of the handsets. We hope they help with your decision!

source: Business Korea

Related phones

Galaxy S7
  • Display 5.1" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(28h 3G talk time)
Galaxy S7 edge
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3600 mAh(36h 3G talk time)



1. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

well, its ok if pre-orders are not so hot... is there a law on the place that the preorders have to be hot? From the point of news, it is ok to report. But from the point a customer, it doesnt matter. I am highly impressed with the camera result, which I have seen yesterday in the review. I will buy S7 Edge anyway...

2. kumaran555

Posts: 117; Member since: Mar 07, 2016

Because edge. Latest reviews - Samsung Galaxy S7 Edge is the best smartphone in the world. Look that. Samsung Galaxy S7 Edge review (Five Star): CNET. This is the highest smartphone score ever given on the CNET. Samsung Galaxy S7 Edge review (Five Star): Techradar This is the highest smartphone score ever given on the Techradar. The Verge scored the S7 Edge at 9.1 overall. This is the highest smartphone score ever given on the verge. Where is the news? (PhoneArena) They want to destroy Samsung. They're jealous of Samsung Because Samsung is only the brand, that can f**k apple. Is Apple afraid of competition or what? Hey, Are you searching for the Samsung bad news?. The Apple cowards campaign against Samsung (New S7). They're dishonest shameless and ruthless business media (Apple resellers). Apple and their lobbyists are doing whatever they can to destroy shamelessly Samsung in the website when they can't do that in the market. This is why I won't use Apple products. S7 Edge is the best phones in the world right now (Five Star). They try to hide the truth.

5. Settings

Posts: 2943; Member since: Jul 02, 2014

Honestly PA doesn't care whether Samsung destroys or not. Or even other phones. They just post whatevers "hot" and viral because they're only after page views and ads. Just take a look of all the redundant S7 news especially the battery fiasco. Its pretty obvious in the first paragraph, you can put marketing and journalistic in one sentence. That only proves someones paying PA to post marketing campaigns about Samsung.

7. nithyakr

Posts: 161; Member since: Jun 20, 2014

You need Anger Therapy Bro! Chill!!

14. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Galaxy S7 fixed all the cons of GS6. Galaxy S6 got 9.3 but Galaxy S7 got a score of 9. Something really wrong is going on in PA labs.

16. nodes

Posts: 1160; Member since: Mar 06, 2014

different generation, different standards. 9 for a device from 4 years ago isn't the same 9 for current generation, as things have changed.

26. j2001m

Posts: 3061; Member since: Apr 28, 2014

It be the crap battery tests they did

3. carlemillward unregistered

They waiting for that HTC 10

4. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Even Peter Chou is not waiting for that..

24. fyahking

Posts: 1146; Member since: Jan 28, 2015

What chou talking about?:)

6. Shocky unregistered

I'm expected disappointing sales, similar design to the Galaxy S6 and upgraded internals. I don't consider it much of an upgrade Outside of enthusiasts this isn't going to seem like much of an upgrade and I wouldn't blame people for skipping it.

8. pmsap

Posts: 105; Member since: May 26, 2015

What do you want manufacturers to do? Create a circular smartphone? A sfere? Triangular phone? Please let me know.

11. Shocky unregistered

Force touch would have been nice, 4K display for a better VR experience, more internal storage, faster internal storage, the iPhone 6s destroys them in this area. Better internal hardware, Exynos 8890 and Snapdragon 820 are disappointing imo, Reduced bloat, it has 1GB more memory but has less free memory than the galaxy S6. Don't get me wrong, the Galaxy S7 is a great phone but it's not perfect.

13. Tarox

Posts: 114; Member since: Feb 17, 2015

Force touch? every tried that useless, completely unintuitive gimmick? More internal storage? You can buy up to 64GB + 200GB sdcard. How much more than 260GB you need ffs? :O FASTER internal storage? You know that it has by far the fastes internal storage built in that is currently available in masses? Oh my god you are such a blind fanboy it's awesome...

17. nodes

Posts: 1160; Member since: Mar 06, 2014

just like the Edge, you don't need an edge screen to use Edge UX, and furthermore now it has Always On Display, what is the use of Edge screen now? nothing. it's not something you can't live without. same goes for Force Touch display. but it looks cool, it's a nice thing to have. i've used peek and pop in Instagram app for Android, and after using it, i want it system-wide now. internal storage of S7/Edge isn't that great, you can see why it loads games much slower than iPhone 6S/Plus. i think it's you who are a blind fanboy rather than him. you sound so butthurt.

25. Shocky unregistered

Never used force touch so I'm choosing not to comment on that, we will all being it eventually though. 64GB internal? Nope, only 32GB sdcard is useless, there are alternatives for no sdcard, there is no alternative for running out of internal storage for applications. No, it doesn't, iPhone 6s flash storage is faster, check Anandtech's review. I'm a fanboy that's owned every Galaxy S phone but for the Galaxy S5, okay.

18. pmsap

Posts: 105; Member since: May 26, 2015

You realize that in your 1st post you criticized S7 b/c it had a similar design and upgraded internals and so "Outside of enthusiasts this isn't going to seem like much of an upgrade". Nonetheless, when I asked what were you expecting you said nothing regarding design and just pointed out even more internal upgrades. So "outside of enthusiasts" people would see it as an upgrade if they included YOUR upgrades but not the upgrades included by samsung. You do realize you contradict your own argument, don't you? Your arguments are even more "for enthusiasts" then the one included by samsung ("bloat", faster memory and processors - have you ever tried to ask anyone "outside of enthusiasts" what was thei memory and processor speed of their phone?)

28. Shocky unregistered

I'm an enthusiast, I'm more concerned with the internals then the design, the average consumer who doesn't understand technology and just sees what appears to be the same phone won't understand that. If you engaged your brain for a second it would have made perfect sense. No contradiction at all, try harder.

19. sissy246

Posts: 7124; Member since: Mar 04, 2015

No phone out is perfect, but the s7 sledge are the closest to date. Force touch is over rated and I hope Samsung never adds it. They brought back SD card so anyone should have plenty of storage. Samsung has the best display there is but I bet they do come out with 4k in the next year or two. As for bloat less would be nice, but I just turn off what I don't use and hide it.

20. sissy246

Posts: 7124; Member since: Mar 04, 2015

Can't edit, didn't see that my phone added the word sledge so I can't remove it.

30. Shocky unregistered

But we don't have plenty of storage, 32GB internal is not enough for me. I have a Galaxy S6 with 128GB of storage, 70GB of that is applications and games, some I could remove but it would have be a lot to get it back under 21GB(usable amount of storage on the S7). It's not enough, 64GB I could live with but not 32GB. The sdcard can't be used to applications, also don't bring up apps to sd, that hasn't worked reliably for years.

27. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

my Nokia N8 has a force touch in 2010 symbian. It gives menu while holding an icon, same like force touch.

29. mrochester

Posts: 1021; Member since: Aug 17, 2014

You don't understand what force touch is.

9. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

well in australia the phones are sold out, pre-orders are in back orders atm.

10. bubbadoes

Posts: 1225; Member since: May 03, 2012

not here in US either. look at bogo offers from tmobile and att ahead of launch.

15. darkkjedii

Posts: 31320; Member since: Feb 05, 2011

This is basically an S year for Samsung. Next year will be big.

21. twens

Posts: 1180; Member since: Feb 25, 2012

Next year will be Big because of new design? I don't see anything ground breaking next year. What most manufacturers can do is what Samsung has done with s7 & edge. Refinement is the game from henceforth. Next phone from all oems will just be better than the previous. I don't know what more you people want.

23. darkkjedii

Posts: 31320; Member since: Feb 05, 2011

LMAOOOOO! "You people". It's not that serious bruh.

31. Shocky unregistered

Agreed, struggling to be enthusiastic about the Galaxy S7. The camera is great but aside from that there is not a lot else to get excited about. The glass back I kind of wish they changed as well, it's fairly durable and feels nice, but it's damn slippery and does scratch fairly easily, as does aluminium, I know.

32. bugsbunny00

Posts: 2266; Member since: Jun 07, 2013

they are waiting for the Lg G5, different design than the same galaxy..

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