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Next Galaxy S11 may not be S11... or a Galaxy, tips Samsung

by Daniel Petrov / Feb 25, 2019, 5:47 AM

Next Galaxy S11 may not be S11... or a Galaxy, tips Samsung

During a press event about Samsung's newly-announced Galaxy S10e, S10 and S10+, not to mention the Fold and the S10 5G, the company's Wireless Business Unit Global Marketing Group Managing Director (it's a mouthful) expressed doubts that the company will name its next flagship phones S11... or even a Galaxy.

The reasoning behind those doubts, as per Ms. Jeong and other Samsung officials, is the following:

I am worried about how to name the Galaxy S11 as a Galaxy S11. I have not been able to come to a conclusion yet, but I am wondering will be the most comfortable [name]. As a result, it is unlikely that Galaxy S10 will be named as the Galaxy S11...

The biggest problem is that the word 'Galaxy', 'S', and 'Eleven' are too long when the following model is named as the Galaxy S11. It is also an adventurous part to unify the brand.

All those musings are not without merit, considering that the S10 is the anniversary model that is supposed to be the culmination of Samsung's mobile efforts since the first Galaxy S. Going forward, however, Samsung worries that the brand will be diluted by ever-increasing double-digit numbers that users will perceive as incremental upgrades.

Thus, the marketing gurus at Samsung are reportedly hard at work to come up with a new naming style that will unify the phone, tablet and wearable universe of the company, and a Galaxy just might not do it.

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12 Comments

1. WPX00

Posts: 511; Member since: Aug 15, 2015

Huawei is doing it right and I think that's what Samsung will do too: Galaxy S20. It has already begun aligning itself with the new double digits with the new A and M series.

posted on Feb 25, 2019, 5:58 AM 1

5. UDKBP

Posts: 1; Member since: Feb 25, 2019

Note Series -> Samsung Note Galaxy S Series -> Samsung Galaxy (20,21,22) corresponding to year released /Samsung S (continuation of 11,12,13 or also same as the year released. like what they do for the A series Galaxy Watch -> Samsung Gear/ Samsung Watch Galaxy Tab Series -> Samsung Tab/Tab Pro

posted on Feb 25, 2019, 7:16 AM 0

2. JohnR

Posts: 158; Member since: Sep 08, 2017

How about just, Samsung T-20. After all it will be the year 2020.

posted on Feb 25, 2019, 6:00 AM 0

3. Cat97

Posts: 1933; Member since: Mar 02, 2017

It's easy, it will be called Galaxy XS :))

posted on Feb 25, 2019, 6:13 AM 0

4. odachek

Posts: 127; Member since: Sep 01, 2012

Not too late to brainstorm a new name after Note 10 release.

posted on Feb 25, 2019, 7:13 AM 0

6. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I wonder if they're going to call it The Samsung Universe S11?! But in all seriousness; I think Samsung should just call it "Samsung S11", period. I used to be in marketing business so trust me when I tell you that short names mean higher sales, because they're easier to memorize and get stuck in your subconsciousness a lot easier than complex names. It's not marketing actually, it's basic psychology. There's a reason my avatar says "GreenMan" and not "AussieTechGeek4587". Oh well, G'Day!