Samsung Galaxy Note II used to announce winners at American Music Awards

Samsung Galaxy Note II used to announce winners at American Music Awards
The American Music Awards appear to have kicked the traditional envelopes and note cards to the curb in favor of technology to bring the event into the modern era of going paperless. Instead, the announcers had in their hands the Samsung Galaxy Note II.

In a clever marketing angle from Samsung, the handset delivered the news to the announcers so they may present the relevant awards to the winners throughout the evening. Many of the announcers presented the screens to the cameras and audience to observe for themselves.  The pictures tell the story.

In the video below, we see the Note II play its vital role as US Olympian Apolo Anton Ohno and actress Kerry Washington announce Linkin Park with the Alternative Rock Award. Just as noteworthy was Linkin Park’s short and to-the-point “thank you” to the usual suspects. While we did not see any sign of the S-Pen in play, Samsung definitely earned itself a winning spot for product placement at a high-profile, widely televised event.

source: Mashable and Gizmodo (Australia)



1. DerryAhmad

Posts: 296; Member since: May 05, 2012

That's awesome! Great placement by Samsung indeed. I think the Note II also the perfect device for the event. Not too small or too big.

4. Topcat488

Posts: 1415; Member since: Sep 29, 2012

And the Winner is............ Samsung Galaxy Note... In all categories, and sizes. hahaha Winner.

13. MeoCao unregistered

LOL, SS now is everywhere, first the Queen, and now the music royals. I also heard that Rihanna loves her One X+ and James Bond thinks Xperia is a great hi tech weapon. What's more? I heard that some criminals especially like iPhones and iPads that they stole lots of them in France and US. Hmm, very interesting.

6. AnTuTu

Posts: 1602; Member since: Oct 14, 2012

Note 2 looks even sexier in 1st and 2nd pic :)

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Folks at Apple are green with ENVY. Sammy took a page out of their marketing book! I wonder how long before Apple tries to get Sammy banned from beating Apple at their own game.....

16. Cynipap999

Posts: 138; Member since: Nov 15, 2012

I spoke to friends who work for d**k Clark Productions and, apparently, he AMA's did consider the iPhone but were afraid that the iPhone would 'announce it wrong' and that in the onslaught of the fiasco Chris Brown's head would explode.

12. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I have to agree bro... Note 1 wasn't really a looker, but Samsung hit the right 'note' with the 2. It's sexy and a beast of a phone...

2. MC1123

Posts: 1256; Member since: Nov 12, 2012

and the most awkward to this is that AMA is in "NOKIA THEATRE"!! :P

20. Netolic

Posts: 152; Member since: Oct 18, 2011

Its called dolby theatre now.....

3. MC1123

Posts: 1256; Member since: Nov 12, 2012

oh... im not buying note 2 coz i see justin bieber! :P nexus 10 all the way! :)

15. bbblader

Posts: 590; Member since: Oct 24, 2011

so you blame the note 2 for the dumbass americans that like justin bieber and show that on the note 2?

5. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Samsung is excellent with marketing their products. Using the note 2 for an awarding event can attract more customers

7. ray77

Posts: 126; Member since: Nov 17, 2012

L agree an that is nice

8. jove39

Posts: 2145; Member since: Oct 18, 2011

Till now I am happy with my HOX...but more I see N2 and its split screen feature...more I like it!

9. ElektronicGeek91

Posts: 105; Member since: Sep 26, 2012

i love my Galaxy Note 2 i cant keep my hands off of it.

10. ElektronicGeek91

Posts: 105; Member since: Sep 26, 2012

i love my Galaxy Note 2 i cant keep my hands off of it.

19. laheelahee

Posts: 213; Member since: Apr 09, 2012

loved it so much, he posted it 2x. lol

14. _Bone_

Posts: 2155; Member since: Oct 29, 2012

I'd like tho phab Elisha Cuthbert. MMMMMM!!!!

17. xfire99

Posts: 1205; Member since: Mar 14, 2012

I wonder how much money Samsung payed to have Note 2 on the highlights. But a true winner desereved to be on the highlight and Note 2 is a true winner.

18. Aeires unregistered

Completely brilliant move, all the times they held the award for the camera to see who won, the impressive screen was right there on camera. Samsung nailed it, whatever they paid was worth the incredible amount of attention the Note II got.

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