Samsung has renewed its Android license deal with Google citing 'stable collaboration'

Samsung has renewed its Android license deal with Google citing 'stable collaboration'
Despite Google's run-ins with the European Union laws regarding its Mobile Application Distribution Agreements (MADA) with phone makers, Samsung has taken the recent plunge to sign precisely that with Google, reports Korean media today.

European antitrust authorities levied a $4.3 billion fine on Google for making manufacturers sign exclusivity agreements that stipulate preference towards its own apps if they want to use full-fledged Android on their devices. 

The MADA agreements include such gems as "Google Phone-top Search and the Android Market Client icon must be placed at least on the panel immediately adjacent to the Default Home Screen" and that Google's services and their apps "will be placed no more than one level below the Phone Top."

Despite all the antitrust scrutiny in the European market that is one of its most important ones, Samsung went and signed a new MADA contract with Google precisely targeting Europe earlier this year. Samsung cites the will for "stable collaboration" with Google, and we don't blame it, given what is happening with Huawei after Google was forced to revoke its Android licenses earlier this week. 

Samsung could be the biggest beneficiary of the US trade war with China when smartphones are concerned, and reconfirming its commitment to Google's mobile OS only strengthens its position further.

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7 Comments

1. iloveapps

Posts: 855; Member since: Mar 21, 2019

You know what’s innovative for Samsung, if they can make their own OS.

4. tedkord

Posts: 17414; Member since: Jun 17, 2009

Like, say, Tizen?

7. oldskool50 unregistered

But the problem is, for Tizen to be viable; Samsung would need to offer as many of Google services as they can which is costly and though not impossible, would not work. The issue is the same as what Microsoft had. Would dev's support it? And the answer is, it is highly unlikely. Without dev support, it won't even matter how good Tizen is. Just remember, Tizen can run APK's. The issue though is Google can and would most certainly block its services which means you wont get Google apps. Unless Tizen became very popular where Google would have no choice but to offer support. Every OEM can't have an OS. But I think Samsung could do it. They have the money and they could buy other services that mimic Google's. They could buy Spotify and off Samsung Music. They could make their own email platform and buy services like Nokia Here and others to have compatible options that Google offer. But would dev's jump on board? Look how these devs give Android backend treatment vs iOS, even though Android is better and has a larger install base.

2. Cat97

Posts: 1933; Member since: Mar 02, 2017

Well...you really don't know when Google will pull the Android license on a company, so better be prepared with a solid alternative, like Tizen.

3. Carlitos

Posts: 673; Member since: Oct 23, 2011

Thankfully Google doesn't just pull android licenses because they feel like it

5. Rocket

Posts: 673; Member since: Feb 24, 2014

We need the Galaxy Os :p

6. oldskool50 unregistered

The issue is simple and why the EU is stupid. Google has a policy for use of Android. If you don't want access to Google Services, you can .make your own forked Android version without it and just use ASOP. Google isn't forcing anything because every OEM has an option. The EU is a complete garbage Govt. This is why many European countries have broken away from the EU and why the US broke away from Europe period.

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