Samsung fights weak S9 sales with a record innovation spend

Faced with the lackluster performance of its renowned mobile department due to this being a transitional year for its Galaxy S and Note lines, Samsung has indeed decided to fight back big or go home. It just announced an eye-popping amount that will go into future research, development and production projects that could make it a global electronics leader. How do $160 billion sound to you? That's a "b" right there, and it's the largest investment undertaking Samsung, or really any company of its rank, has ever dared to make.

The money will pour into buzz words like 5G and AI, but also innovative displays like the one of the foldable phone Samsung is about to release early next year. Other growth opportunities are identified as autonomous driving cars, biomedicals and smart factories, and we can't wait to see what this push will bring. On the mobile front, besides display, memory and chipset innovations, Samsung will "invest aggressively to become a global player in the advanced markets for 5G chipsets and related devices and equipment." 

Qualcomm better take notice, as the next Galaxy phones may very well come with both Exynos chipset and 5G modems, which would be good for US owners, and the Exynos versions of Samsung's flagship phone score much better battery life than the Snapdragon ones.


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