Samsung fights weak S9 sales with a record innovation spend


Faced with the lackluster performance of its renowned mobile department due to this being a transitional year for its Galaxy S and Note lines, Samsung has indeed decided to fight back big or go home. It just announced an eye-popping amount that will go into future research, development and production projects that could make it a global electronics leader. How do $160 billion sound to you? That's a "b" right there, and it's the largest investment undertaking Samsung, or really any company of its rank, has ever dared to make.

The money will pour into buzz words like 5G and AI, but also innovative displays like the one of the foldable phone Samsung is about to release early next year. Other growth opportunities are identified as autonomous driving cars, biomedicals and smart factories, and we can't wait to see what this push will bring. On the mobile front, besides display, memory and chipset innovations, Samsung will "invest aggressively to become a global player in the advanced markets for 5G chipsets and related devices and equipment." 

Qualcomm better take notice, as the next Galaxy phones may very well come with both Exynos chipset and 5G modems, which would be good for US owners, and the Exynos versions of Samsung's flagship phone score much better battery life than the Snapdragon ones.

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18 Comments

1. afrohoxha

Posts: 264; Member since: Mar 13, 2014

Why ruining the post in the title itself? Why not, just appreciating such big investment on innovation? Maybe, the only way a company can be praised is by becoming a trillion $ company. Screw the benefits for customers

4. maherk

Posts: 7013; Member since: Feb 10, 2012

You should be grateful that for once they didn't mention the Note 7

8. afrohoxha

Posts: 264; Member since: Mar 13, 2014

Don't give them ideas :D.

12. sissy246

Posts: 7129; Member since: Mar 04, 2015

They will sometime today or tomorrow.

9. piyath

Posts: 2445; Member since: Mar 23, 2012

The problem is Samsung hasn't been innovating anything for couple of years now though they spend a fortune on R & D every single year. All they have done s copy Apple every step of the way.

11. sissy246

Posts: 7129; Member since: Mar 04, 2015

Just like how apple copies Samsung. BFD just means better thing for both sides.

13. TechNeck

Posts: 657; Member since: Aug 29, 2014

There's many instances where Apple has copied features from Samsung and other manufacturers. Don't go on an say that they haven't done anything innovative when Apple hasn't done the same either.

16. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Since 2013, no one has done anything really innovative. Even though an evolution is a type of innovation, it's based on an existing available option. a true innovation is bring something to the table the is revolutionary and unique. I think what hurt Android OEM's is simple. In a bid to outdo each other, they all brought out new things to fast vs being like Apple and milking the herd with just a new thing once per model. Thus now Android phones have reached the pinnacle of capabilities faster than they probably should have. Remember how video game makers, milked the industry. we could have Xbox capable consoles 10 years sooner.

2. VigneshRaja

Posts: 49; Member since: Dec 17, 2014

Are you new to iPhoneArena? That's how things work here.

3. drunkenjay

Posts: 1701; Member since: Feb 11, 2013

damn samsung doesnt innovate enough

17. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

They innovate more than most IMO. The Chinese just say, look here we can do the same thing with cheaper less quality components and sell it cheaper too.

5. Obádárà

Posts: 218; Member since: Nov 02, 2015

... I JUST SO MUCH BELIEVE IN SAMSUNG EVEN THOUGH THEY ARE MAKING SO MANY MISTAKES AMD COMMITTING SOME ERRORS...

6. nikhil23

Posts: 500; Member since: Dec 07, 2016

So samsung is spending on 5G because s9 sales were poor ? it doesn't make any sense. This is such a biased article

7. cmdacos

Posts: 4322; Member since: Nov 01, 2016

With 5G being pushed so much currently I doubt any more than a small percentage is being invested in Samsung Mobile.

10. AfterShock

Posts: 4147; Member since: Nov 02, 2012

That should be enough to open a support center for updating their outdated phones. Or you know, build more hardware and let software updates slide. New sales make money, after sales don't matter much and it shows. Lower range phones getting Oreo sometime next year is sad by on OEM with so much capital. It's about the sales, not the end user.

18. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Well most electronics you buy, are rarely updated and they work just fine. I mean, if you buy somethign that always needs updating, then that sounds like a quality issue. I mean compare a S to any brand you name that gets constant updates. Do those phone do any more things? Nope! They just get updated mostky to fix issues. There are Android phones from 2013, that are never gonna get updated anymore, yet those phone still do things that even newer phones today with recent firmware, still can't do. And factually and sad to say is now the norm, not the exception. I don't want meaningless updates. Even Windows PC's get far less updates now. Because the software has gotten better and has far less problems than back in the 9x days. I personally as an IT guy, really appreciate Windows 7 and 10.

14. ryq24

Posts: 876; Member since: Oct 17, 2011

I have a bad feeling the upcoming note 9 will also suffer the same fate as the S9 or maybe worse. And the culprit will be Chinese phone makers like the oneplus and Huawei.

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Am sure this isn't all going to phones. LMAO!!! What the Gaalxy S is suffering is galaxy overkill. The ONLy Galaxy devices they should have made was the S and Note. The other devices carrying the Galaxy moniker, ruined the brand and took away the uniqueness of the Galaxy. Now you have several phones, with similar features and similar style. If you can get an A8 for $400, why pay $800+ for the S? They are inherently the same phone for the most part. It just should have been a Samsung A8, with it's own style and the S should have remain the single flagship with the Note being its own unique option. The Samsung Note would have been fine. making it a Galaxy ruined some of its uniqueness.

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