Apparently, Verkkokauppa -- the retailer in question -- doesn't have quite big enough of an inventory of the iPhone 4, so each of its brick-and-mortars only had 50 units available and customers were only allowed ten at a time. As you can see from the footage below, this caused some trouble, as some Finns simply had to get one, prompting store managers to call the police.
So what's all the fuss about? Well, apparently, handsets in the country are almost exclusively sold at full price, and the closest thing to a subsidy is the ability to pay off your device in small installments over a year or two. Unfortunately, this means no actual savings, and the situation is similar in other European countries, too. Check out the video below.