Rovio says Angry Birds has been downloaded 1.7 billion times; cartoons coming March 16th-17th
Where will the show be seen on television? Australia, South Korea, Indonesia, India, Finland, Israel, France, Germany, Norway, Chile and Brazil have already signed on to air the show. Rovio's decision to make Angry Birds downloads free at the beginning of this month might have been tied into the release of the cartoon series as a way to maximize the number of Angry Birds players before the cartoons premiere.
At the same time, Rovio announced that all of the different variations of Angry Birds games have been downloaded a whopping 1.7 billion times. It is this number that gives Rovio the freedom to expand its empire by launching the Angry Birds on other media, and also by heavily merchandising the brand. The characters from the game are now on products ranging from health-related items, to clothing, to toys and games.
So far, the company does seem to be following the Disney playbook although new characters with the same appeal as the Angry Birds will soon be desperately needed.