Rogers ad for Motorola RAZR takes the cake

Rogers ad for Motorola RAZR takes the cake
Recently we have seen how humor has been used by the smartphone industry in television advertisements. The satire in the Samsung commercials that made fun of Apple fans waiting in line for the latest release from Cupertino made a lot of Apple iPhone users take a long look at themselves in a humorous way.

But there are other styles of humor that can be used effectively. Take this new television spot from Canadian carrier Rogers for the Motorola RAZR. The carrier plays off the RAZR name on the phone by showing what would happen if the sleek device was shot out of some type of air cannon and aimed at an egg and a cake. The result is obvious, of course, but for the casual person who is not aware of the names of released handsets, the Motorola RAZR name will stick in their mind once they view the ad.

Once again, though, we wonder if Rogers would be better served by actually showing the features of the phone at work. The only time we see the Motorola RAZR turned on is to show that it still boots up after slicing through yolk and buttercream, and how often does that situation occur to a smartphone in real life?

source: YouTube via AndroidCentral

Related phones

  • Display 4.3 inches
    960 x 540 pixels
  • Camera 8 MP (Single camera)
    1.3 MP front
  • Hardware TI OMAP4430, 1GB RAM
  • Storage 16GB, microSDHC
  • Battery 1780 mAh
  • OS Android 4.1.2



11. D1stur83D17

Posts: 3; Member since: Nov 11, 2011

Ahhh come on people???? Can u honestly sit there and say that wasn\'t at least the slightest bit entertaining???? Get a sense of humor!!!! The egg destruction was predictable but the cake was very surprising!!! I loved the ad!! Well done, Rogers. I won\'t forget that any time soon!!

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

studies have shown that only the most brilliant and most ludacris ads are memorable.. I would definitely put that in the second category though.. lol. I coulda went for it had they mentioned the gorilla glass n kevlar as they were wiping off the phone to explain why it had no damage.

9. sun0066

Posts: 289; Member since: Feb 12, 2011

gross, just a mess , what have the phone razr to do with a cake , i dont see the connection or the advantage for the phone to be thin in this commercial , or it is that we could use it to cut cakes, lol

8. ZEUS.the.thunder.god unregistered

PA would have surely praised it if it was an iphone

7. evanskylerrr

Posts: 10; Member since: Oct 18, 2011

this commercial goes to show how "thin and powerful" the device isss people. lmaoo. it's not to show that you do this everyday, just how powerful it is, like a phone that can survive after being shot out and that it's so thin, it leaves a somewhat clean cut.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

That was an awesome ad. Definitely memorable even if it doesn't result in record breaking sales.

5. BlowJobs

Posts: 25; Member since: Jun 30, 2011

45 seconds gone to waste.

4. toaster

Posts: 114; Member since: Sep 13, 2011

Great. Now if I know I have the urge to shoot my phone out of a cannon and into a birthday cake, I'm covered.

3. narley

Posts: 357; Member since: May 14, 2009

...if that was any other phone that egg and cake would have definitely stopped it. Waste of a perfectly good cake.

2. systamatics

Posts: 63; Member since: Nov 16, 2011

the screen shouldv been cleaned better at the end

1. adash13x

Posts: 20; Member since: Apr 08, 2010

who the hell thinks of this s**t? lol

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless