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Rogers ad for Motorola RAZR takes the cake

Posted: , by Alan F.

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Rogers ad for Motorola RAZR takes the cake
Recently we have seen how humor has been used by the smartphone industry in television advertisements. The satire in the Samsung commercials that made fun of Apple fans waiting in line for the latest release from Cupertino made a lot of Apple iPhone users take a long look at themselves in a humorous way.

But there are other styles of humor that can be used effectively. Take this new television spot from Canadian carrier Rogers for the Motorola RAZR. The carrier plays off the RAZR name on the phone by showing what would happen if the sleek device was shot out of some type of air cannon and aimed at an egg and a cake. The result is obvious, of course, but for the casual person who is not aware of the names of released handsets, the Motorola RAZR name will stick in their mind once they view the ad.

Once again, though, we wonder if Rogers would be better served by actually showing the features of the phone at work. The only time we see the Motorola RAZR turned on is to show that it still boots up after slicing through yolk and buttercream, and how often does that situation occur to a smartphone in real life?

source: YouTube via AndroidCentral

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posted on 26 Nov 2011, 18:05 4

1. adash13x (Posts: 20; Member since: 08 Apr 2010)

who the hell thinks of this s**t? lol

posted on 26 Nov 2011, 20:18 2

2. systamatics (Posts: 63; Member since: 16 Nov 2011)

the screen shouldv been cleaned better at the end

posted on 26 Nov 2011, 20:53 2

3. narley (Posts: 357; Member since: 14 May 2009)

...if that was any other phone that egg and cake would have definitely stopped it.
Waste of a perfectly good cake.

posted on 26 Nov 2011, 20:55 2

4. toaster (Posts: 114; Member since: 13 Sep 2011)

Great. Now if I know I have the urge to shoot my phone out of a cannon and into a birthday cake, I'm covered.

posted on 26 Nov 2011, 22:15 2

5. BlowJobs (Posts: 25; Member since: 30 Jun 2011)

45 seconds gone to waste.

posted on 26 Nov 2011, 22:42 3

6. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

That was an awesome ad. Definitely memorable even if it doesn't result in record breaking sales.

posted on 26 Nov 2011, 22:52 2

7. evanskylerrr (Posts: 10; Member since: 18 Oct 2011)

this commercial goes to show how "thin and powerful" the device isss people. lmaoo. it's not to show that you do this everyday, just how powerful it is, like a phone that can survive after being shot out and that it's so thin, it leaves a somewhat clean cut.

posted on 27 Nov 2011, 07:32 3

8. ZEUS.the.thunder.god (unregistered)

PA would have surely praised it if it was an iphone

posted on 27 Nov 2011, 09:45 1

9. sun0066 (Posts: 174; Member since: 12 Feb 2011)

gross, just a mess , what have the phone razr to do with a cake , i dont see the connection or the advantage for the phone to be thin in this commercial , or it is that we could use it to cut cakes, lol

posted on 27 Nov 2011, 22:47

10. remixfa (Posts: 14605; Member since: 19 Dec 2008)

studies have shown that only the most brilliant and most ludacris ads are memorable.. I would definitely put that in the second category though.. lol. I coulda went for it had they mentioned the gorilla glass n kevlar as they were wiping off the phone to explain why it had no damage.

posted on 28 Nov 2011, 09:54

11. D1stur83D17 (Posts: 3; Member since: 11 Nov 2011)

Ahhh come on people???? Can u honestly sit there and say that wasn\'t at least the slightest bit entertaining???? Get a sense of humor!!!! The egg destruction was predictable but the cake was very surprising!!! I loved the ad!! Well done, Rogers. I won\'t forget that any time soon!!

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