Reports say that BlackBerry will halt sales in Japan

Reports say that BlackBerry will halt sales in Japan
The Nikkei news agency is reporting that because BlackBerry cannot justify the expense of converting its new BlackBerry 10 OS into the Japanese language, the resurgent company is pulling out of Japan and will no longer sell its phones in the country. BlackBerry is smashing company records with strong sales of the BlackBerry Z10 all-touch phone, which has launched in the U.K. and Canada. But with just a .3% share of the smartphone market in Japan, the company would spend more money than it would receive if it converted the OS. Things might have been decided differently had BlackBerry continued to own the 5% of the Japanese market that it once had.

Those smartphone owners in Japan who already own a BlackBerry model will still continue to receive support from the company. But it looks like the new BlackBerry 10 will not be available in the country. Japanese users will remain stuck with the BlackBerry 7 OS that is available on the previous generation models like the BlackBerry Bold 9900.

source: Reuters



1. downphoenix

Posts: 3165; Member since: Jun 19, 2010

kind of a bummer but it makes sense. Same thing happened to Microsoft with the 360, they stopped having new systems for it in Japan due to the poor sales, about 1/10th what the PS3 sells there.

2. XPERIA-KNIGHT unregistered

I think they should spend the money and invest in japan due to its large population! Things could turn good for them in the long run if the z10 starts to sell well over there.....just my opinion tho

10. g2a5b0e unregistered

It doesn't happen often, but I actually agree with you on this. Japan has the tenth largest population in the world. The country is also a technological forerunner/giant. Bad move to shun them. Spend the money to support them. If BlackBerry 10 succeeds, it'll more than likely be worth it.

11. bb.dea.ttthhh

Posts: 3; Member since: Feb 07, 2013

THE REAL reason for this because. BB know Japanese were smart and NOT interested in BB10 at all. It's the same as in Chinese Market (HK, Singapore, Taiwan, Macao, China). BB10 won't support it either because non of them will be interested. In this market only 0.01 percent use BB Good job on finding the truth!!!

12. g2a5b0e unregistered

I could be wrong, though. I just read an article on CNET that says that Symbian & Blackberry have a combined less than .5% market share in Japan right now. That's way less than Blackberry still has in most markets. I guess if the Japanese never embraced it in the first place, then maybe this time will be no different. Hard to say...there are some things you will never know unless you try.

3. scsa852k

Posts: 331; Member since: Oct 16, 2012

BB has a very small room to fail with BB10. And I guess they won't take too much risk of releasing a device that only 0.3% of smartphone users prefer in that market. Focusing on Europe and North America is the only way for BB to revive.

6. XPERIA-KNIGHT unregistered

sounds about right but a good question is, japan anticipating this device? if so then maybe they should reconsider not investing in them...... jus sayin

4. belovedson

Posts: 1061; Member since: Nov 30, 2010

You guys don't know what your talking about. Blackberry will focus the market where it is most successful and plan where to go next. I predict Europe, America's, se Asia. If the market growth is strong then they can work out the other countries

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

India they are at #3 still.

7. BillyG

Posts: 305; Member since: Sep 24, 2012

right... keep on dreaming. the only place bb could sell : indonesia, india, canada, other than that, almost nada..

8. corporateJP

Posts: 2458; Member since: Nov 28, 2009

BB...FTL. What's new?

9. harimura

Posts: 10; Member since: Jun 14, 2011

BB is carried by Docomo in Japan and they are arguably worse than what I've heard about Verizon when it comes to demands put on manufacturers AND they don't really promote BB. It's in the back of the catalog and tucked away in a corner of the store. Docomo seem to like to think they invented the cell phone and in that sense, BB goes against everything for them. I think it is not just language but the demands put on them by Docomo just don't make it worth it.

13. Altair

Posts: 367; Member since: Feb 02, 2012

RIM = RIP Blackberry = death bells are already moving #switch Lumia

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

given that WP phones barely sold more than 1/3rd of what Blackberry phoens sold last quarter, and that's with the fact that said phones are over a year old now, I think Blackberry still has a way to fall before #switchlumia is actually relevent.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.