Report: iOS users more likely to browse on their mobile device than Android owners
Part of the reason for this discrepancy is that the Apple iPad owns 95% of tablet based web traffic. Still, there are many more smartphone users around the globe and Android owns a nice lead in smartphone marketshare. In fact, according to Gartner Android had a 56% share of the global smartphone market in Q1, compared to 23% for iOS. There can be only one explanation and that is that Apple mobile device users love to surf the web more than Android users do. Sure, there will be those who will say this has to do with some advantage that mobile Safari has over Android browsers, but both platforms allow for a usable browsing experience.