Mobile Browsing accounts for 20% of North American web traffic according to new report

Mobile Browsing accounts for 20% of North American web traffic according to new report
A new report from online advertising network Chitika says that in North America, 20% of web traffic comes form mobile browsers. The corollary of course is that 80% of web use still comes from PC's in all shapes and sizes. The 20% of web traffic belonging to mobile devices can be broken up even more with 14.6% of that traffic coming from smartphones and 5.6% from tablets.

Other data from Chitika shows that Windows Phone users account for just one-third of the web traffic generated by BlackBerry users. Remember that this has nothing to do with marketshare. Windows Phone users use their browser more than BlackBerry owners because of the larger screens and more powerful browsers on Windows Phone models. 95% of tablet based mobile web traffic comes from the Apple iPad while 72% of phone based mobile traffic comes from the Apple iPhone. Android phones account for 26% of the mobile web traffic that comes from smartphones. Another interesting data point uncovered by Chikita shows that mobile browsing rises in the evening hours when peole get off their computers and start to go mobile with their phone or tablet.

source: Chitika via AllThingsD

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15 Comments

1. taco50

Posts: 5506; Member since: Oct 08, 2009

Wow 95% of tablet web traffic comes from iPad. I guess no one is using their android tablets. Maybe their sitting on warehouse shelves at stores. 76% of smartphone traffic coming from iPhone. Apparently androids web browsers aren't up to par or maybe non techy people got them because they thought they were like an iPhone but cheaper.

2. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

"iPhone users don't attack android users, but android users are constantly bashing Apple users. You have it backwards." eat your own words bro

4. Das70

Posts: 124; Member since: Jan 05, 2011

You are not very smart are you taco00?? Just because you choose to waste your money on an overly expensive telephone every month and further waste most of your life browsing the internet playing games and movies 24/7 doesnt mean other people are cheap. Its just means they are smarter and have better thiings to do than play all day. Android is just as good if not better and when these smarter people need to browse the internet on the go for something a little more important than games and movies they have a powerful tool that does everything yours does at a much lesser price.

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

aww lookie at da wittle twoll, startin an attack thread after whinin on the other one about how only android users attack. taco the liar, like always.

12. TheElfymaster

Posts: 5; Member since: May 26, 2012

Taco50. Wow man, Honestly, Ignorance is a big issue now days in our modern society. And by the way. We call them smartphones for a reason. Get work done, if I wanted a videogame replacement, then MAYBE I'd CONSIDER the overpriced yet extremely popular iPhone. That's why I stick with my BlackBerry.

13. taco50

Posts: 5506; Member since: Oct 08, 2009

Is that why more people use iPhone for business than any other phone?

14. TheElfymaster

Posts: 5; Member since: May 26, 2012

According to who? Why is BlackBerry the top choice for the U.S. Government? And last time I checked, Android is the top choice for business use.

3. Stuntman

Posts: 843; Member since: Aug 01, 2011

If you use a mobile browser that compresses the data like Opera Mini, does it affect these stats?

7. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

No, it doesn't.

8. taco50

Posts: 5506; Member since: Oct 08, 2009

Yes it does

11. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

How it does?

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

The problem, is the same problem that there always is. A very large portion of android users, and especially tablet users, run alternate browsers or run in desktop mode. So when it logs into the page it doesnt ping "android", it pings "desktop". If only iOS users had the same choice so they could remember just how much web they are missing.

9. taco50

Posts: 5506; Member since: Oct 08, 2009

The problem is you're ignorant as usual. Regardless of the browser the device still registers as a mobile device. Also iOS has all the same browsers such as dolphin, opera, skyfire, etc

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

taco, its not even worth debating, as you have even less clue about what your talking about than normal. google search is your buddy, try it.

15. mrochester unregistered

I think it's been firmly established for a while now that iOS users tend to use their devices more as smart devices than the equivilent Android crowd. Yes, there are some Android users who are ultra-geeky and know exactly what they're doing and exploit every single facet of their device, but I'd hazzard a guess that the vast majority of Android users are just feature-phone users who have happened to upgrade to a smartphone as the natural progression, even if they have no desire or requirement for a smartphone and it's capabilities. Android smartphones are basically the modern day feature-phone. There really needs to be a new category for those who actually buy smartphones and use them as such... maybe super phones as has been coined before?

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