Report calls for the Apple iPhone 5 to lead the way for a second half surge in smartphone sales

Posted: 12 Sep 2012, 03:48, by Alan F.

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Report calls for the Apple iPhone 5 to lead the way for a second half surge in smartphone sales

"Apple’s smartphone shipments typically are weak during the quarter preceding the launch of a new iPhone model. Buyers historically have delayed their purchases until the newest model is available. Then they rush out to get the latest and greatest version once it’s being sold, leading to a spike in demand. IHS predicts the same pattern will occur with the iPhone 5."-Wayne Lam, senior analyst, wireless communications, IHS

With the introduction of the 6th generation Apple iPhone just hours away, it seems that the new iPhone is being asked to carry the entire smartphone industry on its back and lead a surge in shipments for the second half of the year. IHS iSuppli is calling for Apple's own smartphone shipments to rebound in the third and fiurth quarter following a decline in the second quarter. This is the typical pattern that Apple faces just prior to a new Apple iPhone launch. The quarter before the launch of the next iPhone is traditionally weak as buyers sit on the sidelines awaiting the new model. Once the device is launched, sales take off, as you would expect. Sequentially, Apple's smartphone shipments dropped 26% in the second quarter to 26 million units. Q1 saw the Cupertino based firm ship 35 million units.

This mockup shows what the back of the new Apple iPhone should look like

Apple's weak second quarter contributed to a 1% drop in global shipments of smartphones to 135 million units in the April-June period, down from 137 million sold from January through March. From July through December, IHS sees smartphone shipments around the planet shooting back up to 346.5 million units, up sharply from the 272.3 million shipped from January through June.

Jagdish Rebello, PhD, director for consumer and communications at IHS, says that if the new Apple iPhone comes with NFC technology, the number of NFC enabled handsets shipped in 2012 will soar 118% to 233 million units. That compares with 94% growth last year and an expected 81% increase in 2013. Additionally, thanks to its iconic smartphone, Apple is the largest OEM purchaser of semiconductors in the world with such buying expected to add up to $28 billion in 2012. That would be a rise of 15% from the $24 billion Apple spent last year on semiconductors.

source: Forbes

10 Comments

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posted on 12 Sep 2012, 03:56 3

1. Shino (banned) (Posts: 196; Member since: 23 Jul 2012)

Yup, no doubt here. Apple leads the way.

posted on 12 Sep 2012, 04:15

2. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

This analysis maybe closer to the truth than the other one, The iP5 the best one yet, but incrementally better, i hope wish it's not....! it won't all of a sudden take20% market share, the same way iPhone exploded into the world. That ere is over, now it's head to head competition (which we all win with by having better phones)....!

posted on 12 Sep 2012, 04:33 2

3. RGreen (Posts: 75; Member since: 06 Jul 2012)

Hope this phone is noticeably different with both hardware and softhware..thus far looks the same

posted on 12 Sep 2012, 04:41 3

4. jael206 (Posts: 146; Member since: 18 Jul 2012)

people are just waiting for the final contender.. and when the curtains have finally rolled up, they will say in unison... NAH.. I'LL BUY ME AN ANDROID!

posted on 12 Sep 2012, 04:58 7

5. maryaaadil (Posts: 146; Member since: 07 Apr 2012)

Or a wp8 ;-)

posted on 12 Sep 2012, 05:07

6. kombinatonz (Posts: 30; Member since: 28 Aug 2012)

Just another typical iphone. People should be careful on what they buy, and follow the popular culture

posted on 12 Sep 2012, 05:16 2

7. imran_khan0786 (Posts: 61; Member since: 21 Jun 2012)

Still lumia 920. That is superb model in hardware or software.

Thanks Nokia

posted on 12 Sep 2012, 06:31

8. Hashimz (Posts: 5; Member since: 12 Sep 2012)

so if iphone 5 doesnt live up to expectations,will it be the end of apple?

posted on 12 Sep 2012, 07:25 1

9. snowgator (Posts: 3604; Member since: 19 Jan 2011)

No way it crashes and burns. None. Too many loyal customers. Maybe it disappoints, but even hinting that this new iPhone won't sell well and hold up well just is silly. The only question is: Does it expand the fan-dom? Can Apple hold all it's market share, or do we talk this time in 2013 how it lost a couple more % points of sales?

I hold firm: Apple has peaked. It will sell near record levels at launch, and well all year, but not expand it's sales. It may slip a little. Until they respond to the markets needs, they will lose a little luster.

But this version will be fine. Apple will make its utility bills payment.