RIM's new BlackBerry name and stock market ticker symbol take effect February 4th
BBRY. And don't think that only stock traders or companies that print checks and business cards are affected. Right here at PhoneArena, we are undergoing a very rapid, but deep reprogramming of our thought process to remove RIM and replace it with BlackBerry. Some of this training involves sitting us in front of a QWERTY keyboard that hands out electric shocks whenever we type RIM instead of BlackBerry. Outside of the odd twitch and strange burning smell, it looks like everyone will be just fine.
Finally, we should note how fast this change came about at RIM (OUCH!) BlackBerry. As the sun rose on Wednesday morning, workers were already fastening the new BlackBerry name and logo to office buildings. It is a way to make a clean break from a past that had its share of great success, but also deep disappointment and failures.
source: RIM via Crackberry