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No sign of RIM name on BlackBerry offices

Posted: , by Alan F.

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No sign of RIM name on BlackBerry offices
Before there was a BlackBerry, a company named Research in Motion turned the Ericsson built Mobitex data network into a pipeline for two way mobile texting and email. In August 1998, the company released its first product which was the Inter@ctive Pager 950. Eventually, the pagers gave way to mobile phones. The BlackBerry 5810, released in 2002, was the first real 'Berry and priced at over $700, was the first to make and take voice calls. That gave way to the BlackBerry 7230 which had 16MB of native storage and a color screen, all for $400. The rest is history.

The new BlackBerry logo is up, replacing the RIM logo

The new BlackBerry logo is up, replacing the RIM logo

But the company never bothered to change its name from Research in Motion, the original name of the company from way back in 1984 when it was started by Mike Lazaridis and Doug Fregin. Many would be investors had no idea what Research in Motion did, even as the stock soared, reaching a peak near $140 in 2008. The suggestion that the company re-brand itself as BlackBerry had been around for sometime, but it wasn't until today's introduction of BlackBerry 10 that the RIM name was put out to pasture and replaced by the BlackBerry moniker. It is a smart move by CEO Thorsten Heins because it shows that the company is starting fresh and he is cutting all ties to its past, which is probably a good thing.

So RIM employees went to bed last night, working for Research in Motion, and awoke as BlackBerry employees. Signage has already been changed throughout the company as a tweet from an employee shows with the new BlackBerry name replacing the RIM logo on one of the company's office buildings. This has been done system-wide throughout the company. Unfortunately for investors, even though the name has been changed, the stock's direction remains the same, down 12% on Wednesday as traders fretted over the delay to mid-March for the U.S. launch.

source:  NicoleLampa via BerryReview

  • Options

posted on 30 Jan 2013, 20:20 8

1. techguy22 (Posts: 227; Member since: 09 Aug 2012)

R.I.P RIM Long Dead BlackBerry ? :D

posted on 30 Jan 2013, 20:24 6

2. wendygarett (unregistered)

The company should inform employee 1st otherwise they will get heart attack when they see no sign of RIM tho.... Job nowadays is very hard to find...

posted on 30 Jan 2013, 20:35 2

3. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

I suspect the RIM employees were told of the new company name. Things like this get communicated at a minimum on the day the change occurs.

posted on 30 Jan 2013, 21:01 1

4. CardiWPfan (Posts: 129; Member since: 12 Sep 2012)

This is a clear indication mark my words that RIM will be acquired within the coming months!! The greater question is will the Canadian regulators allow such a thing to come to fruition.

posted on 30 Jan 2013, 21:01 2

5. lyndon420 (Posts: 5000; Member since: 11 Jul 2012)

Now we just need another phone manufacturer to name itself after a piece of fruit and we'll have a big fruit salad of choices. Lemons maybe?

posted on 31 Jan 2013, 02:39

9. Evil.Bunny (Posts: 41; Member since: 29 Feb 2012)


lemonmobiles dot com

posted on 30 Jan 2013, 21:06 2

6. Johnnokia (Posts: 1144; Member since: 27 May 2012)

So sad to see that.. I felt deeply sad when I used Nokia Lumia 920 and turn it on and not seeing the regular Nokia salute on it. Then, I went to the ring tune and played Nokia's one .. The same, it is totally changed.
I'm really feeling so sad for loosing this legacy.

posted on 30 Jan 2013, 21:47 2

7. chris_t610 (Posts: 14; Member since: 30 Mar 2012)

I want to see BB become a successful 3rd player in the market. I was impressed by their bravery in improving their own ecosystem instead of adapting to pressure -- unlike Nokia who took the coward's way in adapting MS (which by the way sucks).

Now, if only they could do something about BIS...

posted on 30 Jan 2013, 21:51

8. MC1123 (Posts: 1256; Member since: 12 Nov 2012)

at least people now wont be confuse since a lot actually in the past thinks that RIM and BlackBerry is a different company

posted on 31 Jan 2013, 16:24

10. jiezel91 (Posts: 67; Member since: 28 Jul 2011)

I'd say, long overdue. It's not that "Research In Motion" is a cool name.

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