RIM becomes BlackBerry, drops RIM brand altogether
posted by Victor H. / Jan 30, 2013, 9:38 AM
That means there is no longer RIM and instead everything will now be under the BlackBerry umbrella.
This is a logical move that will strengthen the ‘Berry brand and comes right on time as the company launches BlackBerry 10 and its first BB10 devices, the all-touch BlackBerry Z10 and the full QWERTY BlackBerry Q10.
I think this is a pretty risky move.
posted on Jan 30, 2013, 9:39 AM 1
I don't think berry fans care tho
posted on Jan 30, 2013, 9:42 AM 2
Posts: 425; Member since: Nov 24, 2008
I can see why you think that its a risky move but it all about brand recognition. Believe it or not some people didn't know that RIM was the creator of Blackberry so now i guess it will be easier to identify.
posted on Jan 30, 2013, 9:49 AM 5
Posts: 1236; Member since: Sep 26, 2012
This isnt a good move...Research In Motion sounds like a name fit for enterprises....BlackBerry just sounds like a fruit! Apple became successful not because its name was Apple...its because they were into the computer industry since the start and their phones weren't initially marketed as enterprise phones they were for consumers but they were good enough to be adopted by enterprises as well...Apple built its brand from the ground up...didnt matter if they were called Apple or Mango for that matter! All in all a bad move by RIM or Blackberry!
posted on Jan 30, 2013, 3:52 PM 0
Not risky at all. Colloquially, everyone knew them as BlackBerry and were puzzled at who Research In Motion was. It didn't help that they ONLY made Blackberries. I think it's a smart choice although I'm not sure if it will change anything.
posted on Jan 30, 2013, 11:06 AM 5
Posts: 67; Member since: Jul 28, 2011
On the other hand, people who are still thinking of buying a Blackberry don't even know that RIM is the maker of Blackberry. Because you'll never hear people saying, "Hey, I've got a RIM phone". It's all about brand recognition for ordinary customers and I guess it's just smart to rename their company to Blackberry.
posted on Jan 31, 2013, 4:59 PM 0
Posts: 2155; Member since: Oct 29, 2012
Better to leave RIM before getting RIP.
posted on Jan 30, 2013, 10:06 AM 1
If anything, at least they chose to make things more simple. If it works out, then great... if not, then I wouldn't be surprised if it just wasn't gonna work either way. To err on the side of simplicity is rarely worse than erring on the side of added complexity. They could have done a LOT worse...
posted on Jan 30, 2013, 4:21 PM 0
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