RIM becomes BlackBerry, drops RIM brand altogether

RIM becomes BlackBerry, drops RIM brand altogether
Research In Motion, or RIM, has long been associated with BlackBerry, but now the company has finally taken the plunge and dropped the RIM name altogether adopting BlackBerry as the name of the company.

That means there is no longer RIM and instead everything will now be under the BlackBerry umbrella.

This is a logical move that will strengthen the ‘Berry brand and comes right on time as the company launches BlackBerry 10 and its first BB10 devices, the all-touch BlackBerry Z10 and the full QWERTY BlackBerry Q10.

source: BlackBerry



1. Mxyzptlk unregistered

I think this is a pretty risky move.

2. wendygarett unregistered

I don't think berry fans care tho

3. MikeG77

Posts: 429; Member since: Nov 24, 2008

I can see why you think that its a risky move but it all about brand recognition. Believe it or not some people didn't know that RIM was the creator of Blackberry so now i guess it will be easier to identify.

12. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

This isnt a good move...Research In Motion sounds like a name fit for enterprises....BlackBerry just sounds like a fruit! Apple became successful not because its name was Apple...its because they were into the computer industry since the start and their phones weren't initially marketed as enterprise phones they were for consumers but they were good enough to be adopted by enterprises as well...Apple built its brand from the ground up...didnt matter if they were called Apple or Mango for that matter! All in all a bad move by RIM or Blackberry!

14. hepresearch unregistered

Talk to a die-hard fan, and they don't call their phone a "RIM BlackBerry"... no, they just proudly call it a "BlackBerry", and they don't seem to care that it is also the name of a species of fruit. Just sayin'...

7. JeffdaBeat unregistered

Not risky at all. Colloquially, everyone knew them as BlackBerry and were puzzled at who Research In Motion was. It didn't help that they ONLY made Blackberries. I think it's a smart choice although I'm not sure if it will change anything.

18. Mxyzptlk unregistered

If you had a Blackberry then you knew who RIM was.

19. jiezel91

Posts: 67; Member since: Jul 28, 2011

On the other hand, people who are still thinking of buying a Blackberry don't even know that RIM is the maker of Blackberry. Because you'll never hear people saying, "Hey, I've got a RIM phone". It's all about brand recognition for ordinary customers and I guess it's just smart to rename their company to Blackberry.

8. Aeires unregistered

Is it even humanly possible for you to post without being a troll?

17. Mxyzptlk unregistered

That wasn't trolling.

4. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Better to leave RIM before getting RIP.

9. Commentator

Posts: 3723; Member since: Aug 16, 2011

Yeah, at least now it's harder to come up with death-puns for the company, although the color black usually does connote death...

5. alterecho

Posts: 1106; Member since: Feb 23, 2012

In my views, its like renaming Apple to iPhone.

6. DonkeySauce

Posts: 194; Member since: Dec 03, 2011

I always wanted to work for them, but I guess now my dreams of getting a RIM Job are crushed.

10. Jyakotu

Posts: 868; Member since: Dec 12, 2008

This definitely could help them, since casual consumers never knew who RIM was and only associated the company with Blackberry devices.

11. XperiaFanZone

Posts: 2281; Member since: Sep 21, 2012

RIM sounds better than Blackberry. Should have kept the name.

13. hepresearch unregistered

If anything, at least they chose to make things more simple. If it works out, then great... if not, then I wouldn't be surprised if it just wasn't gonna work either way. To err on the side of simplicity is rarely worse than erring on the side of added complexity. They could have done a LOT worse...

15. MC1123

Posts: 1256; Member since: Nov 12, 2012

its actually a nice move!

16. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Its a good move. It will certainly help to clear any confusion about them.

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