RIM becomes BlackBerry, drops RIM brand altogether

Research In Motion, or RIM, has long been associated with BlackBerry, but now the company has finally taken the plunge and dropped the RIM name altogether adopting BlackBerry as the name of the company.

That means there is no longer RIM and instead everything will now be under the BlackBerry umbrella.

This is a logical move that will strengthen the ‘Berry brand and comes right on time as the company launches BlackBerry 10 and its first BB10 devices, the all-touch BlackBerry Z10 and the full QWERTY BlackBerry Q10.

source: BlackBerry