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RIM co-CEO Mike Lazaridis is taking BlackBerry's struggles very personally

Posted: , by Ken N.

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RIM co-CEO Mike Lazaridis is taking BlackBerry's struggles very personally
When you care for something, whether it's the car in your garage, or a large corporation, you're going to take its successes and failures personally. But there are appropriate times for emotion, and widely publicized interviews are not those times. Mike Lazaridis, co-CEO of RIM, is starting to show serious frustration.

In an interview with the New York Times, Lazaridis became frustrated with the interviewer's doubts: "Why is it that people don't appreciate our profits? Why is it that people don't appreciate our growth? Why is it that people don't appreciate the fact that we spent the last four years going global? Why is it that people don't appreciate that we have 500 carriers in 170 countries with products in almost 30 languages?"

We're not doubting any of these accomplishments, but an experienced professional like Lazaridis should know a better way to present them. Any company, especially one that is publicly traded, needs to be questioned. If investors and critics didn't ask the hard questions, corporate communication would be nothing more than a hollow series of press releases.

And again, in an interview with the BBC, Lazaridis showed his frustration. When technology correspondent Rory Cellan-Jones brought up the issue of RIM's problems in India and the Middle East, Lazaridis declared it an unfair question, and ended the interview prematurely. It wasn't like he was doing some fluff piece for a trade magazine. He was with the BBC. So what did he expect?

Lazaridis' primary concern is probably for the shareholders' impressions of RIM's success. While they still hold a significant share of the global smartphone market, they are obviously falling behind competitors like Google and Apple. But the last thing RIM needs is their leader getting defensive in widely publicized interviews. That defensive reaction only confirms suspicions that RIM is falling behind.

source: BBC via Gizmodo

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posted on 13 Apr 2011, 14:11

1. emayteetee (unregistered)

Because blackberries are still slow and same thing over and over.

posted on 13 Apr 2011, 14:22 3

2. Super Android Evo (unregistered)

Wow the co-CEO sounds like a broken, defeated man. To just quit an interview & walk out shows weakness. He IS a reflection of the company. From what the co-CEO is showing it looks like RIM IS in trouble. Bad PR move for RIM. The co-CEO should show some composure and try to save face for RIM, NOT act like all is lost. It's good to show passion for your company, but to do what he did just raises even more questions about RIM's current health.

posted on 13 Apr 2011, 16:09 1

8. Passerby (unregistered)

Can you STOP with the CAPs. Thanks. LOL.

posted on 13 Apr 2011, 15:14 1

3. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

I seem to remember Jeff Skilling acting in a similar way when the tough questions are asked....I'm sure that RIM is no Enron, but it gives one pause.

posted on 13 Apr 2011, 15:19 1

6. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Ow. Painful analogy.

posted on 13 Apr 2011, 15:17 2

4. snowgator (Posts: 3604; Member since: 19 Jan 2011)

I saw an interview with this guy at a tech show at beginning of the year, and he just looks lost. He avoided questions, gave round about answers, and tried to sound way smarter then anyone in the room by using really big words while avoiding questions and giving round about answers. As someone who likes RIM as a company and what they bring to the party, it hurt to watch.

In the words of the Snotty Waiter in "Ferris Bueller"... I weep for the future.


posted on 13 Apr 2011, 15:19 2

5. Gcombs (unregistered)

They are in big trouble. They need to step up the hardware because dual core is the new standard and a major overhaul on the UI. Make it so Blackberry can run Android apps like the Playbook. They have the business side of things perfect on their devices but not they need to just focus on the main stream/ everyday users.

posted on 13 Apr 2011, 17:45 2

11. techyguy (unregistered)

Duel core is not the standard yet and is useless unless you have software to take advantage of it.

posted on 13 Apr 2011, 15:20 4

7. guest (unregistered)

RIM is a joke

posted on 13 Apr 2011, 17:09 3

9. rim hater (unregistered)

one word: ANDROID

posted on 13 Apr 2011, 17:43 3

10. derp (unregistered)


posted on 14 Apr 2011, 22:29

15. rim hater (unregistered)

RIM whole..

posted on 13 Apr 2011, 18:28 1

12. Zoog of Achilles3 (unregistered)

Does this guy know his funeral is going to be soon?

posted on 13 Apr 2011, 18:39 3

13. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

new ceo needed ASAP. This guy is gonna run Blackberry to the ground like the guy before Elop was doing to Nokia.

posted on 13 Apr 2011, 21:19 1

14. vzwbb21 (Posts: 33; Member since: 05 Jun 2010)

android sucks... they make new phones every month giving users too much to choose and make their phones feel outdated. and their security stinks. people hate blackberry for no reason other than that they basically started it all

posted on 14 Jul 2011, 08:43

16. tewkewl (unregistered)

vzwbb21: you are deluded. Too much choice? when has too much choice been bad for the market? go back and take economics again. wow. androids competition drives innovation. if you have a year old phone and a new phone that is 3 times as good comes out, you will be tempted to buy this phone or upgrade (spending more money over 2 years than you planned) just to get this phone. by doing this samsung, lg, htc, etc end up making tons more money. let me put it to you again... restaurants succeed based on repeat customers, not new customers. it's like this for all businesses. repeat customers are easier to retain and are cash cows. winning new customers costs a lot of money. coming out with new stuff fairly often ensures your customers will continue to by products branded with your logo.

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