Clorox employees bleach out BlackBerry smartphones and replace them with the Apple iPhone

Clorox employees bleach out BlackBerry smartphones and replace them with the Apple iPhone
Clorox employees on the IT team were not happy with the BlackBerry as the company's choice as the smartphone for its employees. So when Ralph Loura took over last year as CIO for Clorox, he knew changes had to be made. "If you believe demographic studies, the workforce in their 20s and 30s isn't going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps," he said.

Loura removed the BlackBerry as a choice for its smartphone users and gave those workers being issued a company owned phone the chance to pick between the Apple iPhone, an Android powered device, or one running Windows Phone 7. Of 2,000 smartphones issued by Clorox, 92% were the iPhone, 6% selected the Android model while 2% opted for Windows Phone 7.

Loura said that one of the reasons why Clorox used to give out BlackBerry phones was because of the strong security that the handset provided. But now, most information is in the cloud. As Loura said, "My job is about how to be the chief risk officer, yet provide choice and flexibility. It's about putting apps and logistics in the cloud and pushing the user interface to the edge."

A small group of employees will be testing out the Apple iPad 2. Loura feels that while so far no tablet can replace his laptop, he feels that tablets can run business apps from the cloud.

For Apple, getting more business users is a goal that the company has been aiming for. Getting inside Clorox and grabbing a huge majority of employees is exactly the model that the Cupertino based firm would like to see repeated over and over again in corporate America and overseas.

source: ComputerWorld via AppleInsider

Related phones

iPhone 4
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  • Camera 5 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A4, 0.5GB RAM
  • Storage 32GB,
  • Battery 1420 mAh
  • OS iOS 7.x



19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

so drinking bleach and/or inhaling bleach fumes is how an Apple fanboy is made, eh?

18. bisyballer unregistered

iphone sucks a big hairy ass! slow, sloppy and boring OS. only homo's and sheep like iphones b/c these people are not creative and will follow a bus off a cliff if it were the thing to do!! Long live android, the world's #1 OS! IS steve jobby jobs dead yet? what will these sheep do then? hmmmmmmmm?

23. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Hmmmm, your post is quite nasty compared to mine, and there's no reactions from protozeloz, kjayhawk, fanboys suck, and snowgator. I wonder why. Oh yes, they're fandroids like you :) So of course they think your bashing is ok :) But see what happens when I qoute you ;)

25. protozeloz

Posts: 5396; Member since: Sep 16, 2010

thumbed him down... not much to say there... not worth it

14. webOSdev2.0

Posts: 31; Member since: Jan 17, 2011

Well that's to bad for them I love ma BB Bold 9780

10. snowgator

Posts: 3630; Member since: Jan 19, 2011

RIM needs to step up in the "fun" factor, get "fun" devices, and accept that the 20's-30's year olds that make up the tech generation expect it all in their devices. Provide the fun factor on top of the security factor, and give no reason for anyone to leave. Period, end of story. By the way, I kinda liked the headline... made me chuckle...


Posts: 5; Member since: Apr 08, 2011

I guess there is nothing really secure about the way Clorox operates so they wouldn't really have any need for a more secure device like a BlackBerry. Droids and Iphones are completely hackable devices. This has been proven. I am glad to see that a chief risk officer is more worried about her team playing angry birds than doing work on the phones they provide.

7. andro unregistered

Wow,a company you can now not have a proper phone call with without dropping calls,will business drop also? My experience from business users in my store complaining about losing business from iphone 4 dropped calls is indeed an angry yes!

12. taco50

Posts: 5506; Member since: Oct 08, 2009


2. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Let me guess what fandroids would say about this. They'll say "Apple paid Clorox employees to have the iphone as the smartphone of their choice", LOL. Or, "Clorox employees know nothing about technology". Lol, fandroids are so predictable :)

3. randomName unregistered

what? No way. I love my Defy (Android), and i don't say those kind of things. If someone likes Apple products, i don't give a s***. It's THEIR money, its THEIR phone. They get what they want. So some people like Android, some people like iPhone/iOS. End of story.

4. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

First: I don't know why your parents let you stay up this late when i was in 5th grade I defiantly wasn't up this late. Second: les-by-end-2012-says-gartner-i Thats the number that counts kid. Tell me how does number 2 feel? I don't hate iOS I just love proving you wrong and boy its pretty damn easy.

15. Apple fanboy unregistered

youre so retarded like every other fandroid lol, this argument is all you have, youre talking about an OS, this article is talking about a phone, there is a difference, theres like 10 androids coming out over all networks every month, ofcourse theyre gonna sell more of the OS, when 1 single android phone outsells the iphone, come let us kno :)

17. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

I have plenty of arguments for android. Calling people retarded is your only argument. The only thing that matters is Android sells more devices than iOS. its not my fault google was smart enough to allow other than one company to sell its OS on multiple devices and providers. Thats what we like to call smart.

20. 530gemini

Posts: 2198; Member since: Sep 09, 2010

He is right though. You are retarded. Also, when you were 5, you slept early because there was no internet or computers back then in the 1930's. What matters more is capital share. And Apple has a higher capital share than google. And they've done it by producing an EXCLUSIVE os unique only to the iphone, unlike android that is a mass produced OS,ewwwww. Apple has class, android is....well...for the masses :)

26. jimbo

Posts: 1; Member since: Apr 08, 2011

A product for the masses? Yes thats the point of every product to mass produce it. Why does a mass producing a product make it disgusting. You really are just about the least educated person I have ever seen in my life.

27. happycamper84

Posts: 2; Member since: Apr 08, 2011

Apple has control over a much larger company who makes software and hardware. When Google only makes software. To be perfectly honest its sad how close google alone is worth almost the same as Apple... To add to it you should also know that higher capital shares has nothing to do with iOS or Android.... fail

6. stevejobsFTW

Posts: 1; Member since: Apr 08, 2011

Every time you post you only embarrass yourself you know that right?

9. protozeloz

Posts: 5396; Member since: Sep 16, 2010

here comes the apple whore saying things no one has talked about, it is that you hate people with android so much? is it that you hate that they can choose screen size an optional keyboard and even beta technology you might need to wait ages to see? while you have to be conformed with what you get? why go ahead and say trash like that? is it that you wish so hard your parents didn't have you on their AT&T contract with that iPhone so you could go to Verizon and order a DROID? your life must be really bad... I wonder who the predictable one is.

21. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Hey, I'm just putting it out there before you fandroids do :) Do you want me to show you posts by fandroids exactly the way I predicted? Believe me, I didn't come up with those words if not for those posts from fandroids that I've read in here. So now tell me honestly, haven't you seen fandroids posting crap like that about the iphone? :)

24. protozeloz

Posts: 5396; Member since: Sep 16, 2010

so your solution is to act just like the people you hate? wont you end up being bitter like them? not all fandroids hate apple you know... at first you where defending apple, but now you are just bashing any declared fandroid.

11. snowgator

Posts: 3630; Member since: Jan 19, 2011

Or, just continue to be gouchy, and people will ignore you even when you make solid points, which you do. Often. When you are not pissing all over Android, that is.

13. Eingild unregistered

Dude, you have to stay away from the keyboard and stop giving negative comments on like what? Every article in PA? Just lay it off. Could you do something that is less irritating and more productive?

16. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

Gemini- You are the piece of crap kind of person who is always trying to pick fights and arguments by trying to "guess" what your supposed rival is going to say. You are so Predictable... Get a Life

22. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Oh please, why do you think I'm this way? Lol. If I didn't post that comment first, fandroids would've posted a comment like that anyways, so why not beat them to it, lol.

1. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

That's the dumbest title for an article... ever... LOL

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