RIM: BlackBerry 10 will change everything

RIM: BlackBerry 10 will change everything
RIM is sending out invites to a specific group of Canadian politicians for a November 7th event at which the Canadian manufacturer will show off BlackBerry 10. Canada's elected officials have a long relationship with BlackBerry thanks to the encryption that gives users another layer of protection when sending messages. In fact, each Member of Parliament receives a 'Berry on their first day of service.

While RIM CEO Thorsten Heins has been pounding the table for BlackBerry 10, on the invitation RIM might have given away its feelings about the do or die operating system that the future of the company is riding on. "Join us for an exclusive cocktail reception and presentation of BlackBerry 10 and get a sneak peek of the next generation mobile platform that will change everything," (emphasis ours) RIM boasts on the invitation.

RIM CEO Thorsten Heins

RIM CEO Thorsten Heins

On November 7th, RIM will show the politicos a run through of BlackBerry 10 at the Fairmont Chateau Laurier. At the same time, the politicians will get to mingle with RIM executives. But it's not only Canada where politicians favor BlackBerry. U.S. president Barack Obama was known to favor the device during his first campaign, although his passion for the device has apparently cooled.

Meanwhile, as we've documented, a number of U.S.companies like Yahoo have jumped ship from BlackBerry to the Apple iPhone or Android. The latest is U.S. government adviser Booz Allen Hamilton, which on Friday said it was shuttering its BlackBerry server and allowing its employees to switch to the Apple iPhone or an Android device.

Attendees to the November 7th event will have a chance to win a BlackBerry 10 phone or a 4G LTE enabled BlackBerry PlayBook. Which one would you choose?

source: RIM, BrandonSun via MobileSyrup

BlackBerry 10 will be displayed to Canda's politicos on November 7th

BlackBerry 10 will be displayed to Canda's politicos on November 7th


FEATURED VIDEO

51 Comments

1. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

indeed, blackberry 10 will change their name from rim to rip pikapowerize is coming

7. dickwyn

Posts: 621; Member since: May 07, 2012

remember don't judge a book by its cover

16. RapidCat

Posts: 351; Member since: Jun 12, 2012

what do you mean? manual blackbery book or another book? because RIM is a company not a book !

45. pikapowerize

Posts: 1869; Member since: May 03, 2012

its a saying!! pathetic!!!!!!

21. 2horserace

Posts: 3; Member since: Oct 20, 2012

RIM couldn't survive another 3 month.... Their sales # in Europe and USA were almost over. There were an article that most of RIM retailer in Europe and USA didn't sell even 1 BB in 3 month. Even in Indonesia right now, reseller were moving from BB to android. Right now BB in Indonesia already lost it's prestige and it's call pembokat handphone and tante girang handphone

23. TROLL

Posts: 4851; Member since: Apr 13, 2012

O no this is more bad news for RIM, migration! Good for Nicolas, bad for pikapowerize. Hoping BB10 will be a more open platform than WP8 & iOs6.

37. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

RIM's decision to delay the BB10 release to 1Q2013 is probably a death knell for them. They just don't know it at the moment. In the U.S., corporate accounts are testing replacements to BBs. Once they have satisfied themselves the replacement meets their requirements, they move just like Booze did. And Yahoo! did before Booze. You can see the profile in the collapse in BBs market share in the U.S. Once the U.S. govt. finishes its acceptance testing in 2013, RIM's U.S. marketshare will lose another 1 million users. Sad to say, but 2013 will be the year RIM ceases to be relevant in the U.S. It is unfortunate, but in the U.S., RIM is a dead man walking.

2. PowTheBowl

Posts: 86; Member since: Apr 19, 2012

BlackBerry = Politics

4. XPERIA-KNIGHT unregistered

they will do good...

8. KFear

Posts: 170; Member since: Feb 06, 2012

10 will more than likely be impressive. But why would buyers join what is practically a brand new ecosystem? IOS has a massive following for "average" users that want lots of apps and simple UI (also think it makes them look cool). Android is for more advanced users that like customization and an open operating system. The main point I want to make is that these OS's are developed and have improved a TON over time. RIM's worst enemy is TIME. Just look at Windows Phone...a great OS but with little market share. They were too late in the game. It will take WP another 5 years to catch up. Blackberry...8. It's too late for RIM

13. Stoli89

Posts: 333; Member since: Jun 28, 2010

I don't think it will take that long for WP to establish itself as a viable third ecosystem. I do think it will take a few years for it to reach the sheer number of apps in Apple's App Store, but the number of quality/popular apps have arrived and/or will come much sooner than this. The biggest challenge to RIM is that it is now competing directly with MS for that third slot; for enterprise, MSFT is also well equipped and sitting on a lot more cash to make this happen. MS's OS also shares a common kernel/base across its portfolio of OS's, from PC to Smartphone. This is a massive advantage for a better consumer experience and for enterprise. I really find it hard to fathom how RIM will be able to succeed here against such well armed/financed opponents (Apple, Google, MSFT). BB10 may very well be a terrifc OS. So was WebOS, and Maemo...and Meego. Clearly, a great OS doesn't guarantee a successful ecosystem. RIM is also far behind on services, location based assets and other key differentiators that are just now becoming key for the ever more savy consumer.

9. antmiu2

Posts: 550; Member since: Jun 19, 2011

it WILL change everything!! they either succeed or go bankrupt

10. gallitoking

Posts: 4721; Member since: May 17, 2011

Apple changed everything with the iphone4 and now will RIM... good luck

26. kingpet13

Posts: 139; Member since: Feb 02, 2012

Sadly I had to thumb your comment up, bc even though you have to troll about apple, u are the only person with respect for rim. I am ashamed of my fellow fandroids for stooping lower than a troll and calling RIM dead. +1 to you.

31. loli5

Posts: 76; Member since: Oct 08, 2012

Please do not encourage it.

36. androiddownsouth

Posts: 598; Member since: May 02, 2012

The fact is that RIM IS likely dead. Could they recover? Sure, and having iOS, Android, WP8, and BB10 all quality operating systems would be nothing but win for the consumer, but I doubt the market will support 4 top end OS's. Time will tell.

43. kingpet13

Posts: 139; Member since: Feb 02, 2012

The thing is RIM doesn't have to be a high market share OS to be a high quality OS. Just look at Symbian. It never had solid market share, yet it was successful and gave the consumer another choice. It also was very innovative. That is what I want RIM to be. I don't want it to RIP I want it to replace the now dead Symbian. Remember, 5 years ago there was no room for Android to gain marketshare.

44. androiddownsouth

Posts: 598; Member since: May 02, 2012

I don't disagree. That said, recovery from being the smartphone of choice for pretty much all business and government to almost nothing is going to be one hell of a mountain to climb. It is possible, and I hope they do rebound, it's just hard to see it happening without at least a minor miracle. Until we see BB10 for ourselves, it's all speculation at this point.

12. TheDarkKnight

Posts: 88; Member since: Oct 12, 2012

Ok...... Now am excited... But not sure if I can trust them....

14. StreetNerd

Posts: 870; Member since: Dec 08, 2010

u want BB10? good luck waiting till march 2013 :')

20. 2horserace

Posts: 3; Member since: Oct 20, 2012

LOL, and RIM will go bankrupt in February 2013...

17. mikesantai unregistered

It will change "Research in Motion" into "Rest in Motion"

18. TheDarkKnight

Posts: 88; Member since: Oct 12, 2012

I would give you 2 likes if I could!

24. StreetNerd

Posts: 870; Member since: Dec 08, 2010

i gave 1 like for you

29. mikesantai unregistered

thanks bro :)

42. maxout

Posts: 32; Member since: Oct 20, 2012

the pro-bb users are leaving in 90's thinking they are still in the HOT BB-ZONE lols. I thought my first PC in 1998 was cool to yet i don't miss it now. learn to adapt to new gen devices and technologies or eat dust.

19. 2horserace

Posts: 3; Member since: Oct 20, 2012

A third place in a 2 horse race is a LOSER. There's no place for 3rd place in mobile OS. It's either Android or iOS. RIM/RIP and Winblows 8 is the first and second looser.

46. Glim12808

Posts: 394; Member since: Oct 26, 2011

Even the Olympics gives out medals for 3rd place. It's called "Bronze Medal" in case you don't know! You are actually a LOSER! LOL!

22. verty

Posts: 132; Member since: May 07, 2012

Why are people so anti competitive. I just do not share the negative vibe that some people project-Kfear and stoli89. Lets look at their effort and appreciate them. I for one love the BB platform(yes I'am an ardent andriod fan) and they do some things way better than ios or andriod. All in all we are the ones at the benefiting end. Imagine a world with only ios and you can preview the slaves that we would be. For that alone I salute all other ecosystems. And I look forward to improved market share for Windows and BB10 and even Jola. They all deserve to survive for without them there would be no foundation for ios and Andriod. Nuff said

38. KFear

Posts: 170; Member since: Feb 06, 2012

That's not what I was aiming at at all. I like Blackberry. I would LOVE for WebOS to still be around as well. But, in a market based on trends, fads, and the latest and greatest being the "best" for only a few months, it's just too late for RIM. What they have created, at least from what i've heard, is innovative but NOT what will sell more than a few million units. It's just too late for them. I work and travel through a few different Sprint locations in my area. People buy mostly on popularity. Blackberries aren't popular. A new OS won't change this for many years to come

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.