Public Relations experts say Apple should order iPhone 4 recall

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Public Relations experts say Apple should order iPhone 4 recall
Public Relations experts and those who deal with corporate crisis reactions say that Apple would be better off announcing a recall of the iPhone 4. As we reported, Consumer Reports has concluded that the reception problem with the phone is real and is hardware related. This means that a OTA firmware upgrade will not be able to fix the unit. Professor Matthrew Seeger, an expert in crisis communication, said, "Apple will be forced to do a recall of this product," he continued,  “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating." Chris Lehane agrees. And if someone knows about defusing crisis, it is Lehane who worked for the Clinton Administration as the White House "Master of Disaster". Dr. Larry Barton is the author of "Crisis Leadership Now" and is a leading expert in crisis management. He says that Apple needs to respond immediately. "There has to be a military-like response to this issue. And we have not seen this kind of urgency,” said the Doc who also added that Apple needs to "refute" the Consumer Reports testing or admit that the magazine is right and issue a hardware replacement immediately. He says that saying that the phone doesn't calculate signal strength correctly will not "cut it". Dr. Barton noted that Consumer Reports is a well-respected magazine known for being impartial and fair. Clinton aide Lehane says that this is the opposite of what Apple did in 2007 when they quickly cut the price of the original iPhone after people complained.

Apple iPhone 4 Specifications | Review

source: CultofMac


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31 Comments

1. JackFace

Posts: 190; Member since: Nov 03, 2009

All I have to say is "Yikes!"... Sucks for Apple!

15. JeffdaBeat unregistered

I mean...not really. People are still buying the phone despite the antenna deal. From what I've seen and talked to with customers, they are still willing to buy the phone because they already had intentions to buy a case or bumper. And these folks aren't Apple fan boys or anything. I think it comes down to other than this problem, the phone is a stellar phone whether folks want to admit it or not. And because the problem is so easily solved, folks are still ordering it.

17. JeffdaBeat unregistered

And as far as Consumer Reports go...even though they put they could not recommend the iPhone 4, they have it ranked as the Best Smartphone Available...what's up with that?

21. rjt185

Posts: 257; Member since: Jun 11, 2009

Because it's something a little strip of duct tape can fix. If the problem was outside of the average person's capability to fix then they wouldn't have ranked it so highly.

28. Gowireless

Posts: 85; Member since: Feb 23, 2010

when is he just going to come out and say i f@@@@d up on this and on the ipad he must be scard of the droids that r out there he knows the droid is a better phone if he would get off his power trip and unlock his phone it wouldnt be bad but he wants to tells all of you iphone fan boys what to do and you all follow

30. wade1968

Posts: 224; Member since: Apr 12, 2010

I do not see apple or steve jobs recalling the new Iphone. it just will not happen.

2. tuminatr

Posts: 1118; Member since: Feb 23, 2009

Apple tried too hard to rush a product to market, honestly if they did not have it right they should have delayed the launch.

4. BlackSirius16

Posts: 84; Member since: May 21, 2010

rush??? they were stated to be working on this before the 3GS even came out so yeah, they had plenty of time to do another iPhone revamp, their just cheap sons of bitchs

7. phone333

Posts: 331; Member since: Feb 04, 2009

All that time...and still screw it up. What's so hard about testing a product before puting it out. I think they were too proud of the design and didn't want to change it.

9. omarc26

Posts: 360; Member since: Dec 05, 2009

yes i agree with u they been makin iphones since 2007 .. and all of them had reception issues i know this cuz i had all the iphones since the first one in 07. i just cannot understand why cant they make an iphone that doesnt have reception problems? is it really that hard?????? i had phones from lg ,samsung, htcalso from at&t and yes at&t may not be the best network out there but all the other phones work fine like on my bold 9700 from at&t i have right now gets 5 bars of service in alot of places were my girlfriend's iphone 4 gets only 1 bar of service also on at&T ,and in those same places i can make calls n send messages just fine on my bold 9700 and my girlfriend with her iphone 4 cannot even make a call or send a text message i was gunna get an iphone 4 but i didnt becuz i heard of all the reception problems it has ill maybe get one if they fiix this...

18. IHatePhones

Posts: 99; Member since: Aug 12, 2009

They DID test it but remember, the test phones had a case on them that made them look like an iPhone 3 series, according to Gizmodo that is. And the disguise casing would have stopped the touching of the antenna.

20. tuminatr

Posts: 1118; Member since: Feb 23, 2009

so they did not real world test the phones! this could be a real bad spot for apple. I think they need to recall the defective phones and fix the problem then re release. But being the spin master that they are they will address the problem in the next model

29. IHatePhones

Posts: 99; Member since: Aug 12, 2009

I just said that they did test at least one that we know of. But that phone was the one that was "dropped/lost" in the bar had a strange case on it that made it look like the iPhone 3Gs. I won't link the Gizmodo article here cause that's in bad taste, but that phone was the reason a Giz editor had his home busted into to retrieve the prototype phone.

3. artz1986

Posts: 453; Member since: Mar 11, 2009

Now why would Apple go and do something like that? Especially when Engadget put out an article pretty much stating, at the end of the day, even though there is hard evidence of an antenna problem, in real world use, the issue isn't as big, if existent at all. And they even brought up an interesting question: seeing how Apple has probably sold close to two million iPhone 4's to date, w/ this antenna problem, why isn't there a bigger outcry? So in reality, Apple's real issue is PR, and not necessarily a faulty device, even though it's a hardware problem. Crazy confusing, but it seems that way.

12. GlenF

Posts: 50; Member since: Nov 02, 2009

are you seriously going to Use Engadget as the final authority over Consumer reports? a well respected, notably impartial magazine that's been around for decades Vs. an internet blog? really?

16. JeffdaBeat unregistered

Actually, every review of the iPhone has been universally praising it. The antenna problem is a problem...but I think because it is so easily solved, people are still buying the phone. I know it's the cool thing to hate Apple (they seem to be the new Microsoft in the tech world), but other than this issue, the iPhone 4 is an amazing phone. Oh, Consumer Reports still ranked the iPhone as the best Smartphone available...

31. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Ok, but theres 4 models...

5. richk

Posts: 32; Member since: Jun 23, 2010

apple just re design the phone and recall and fix the rest of the current phones please

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

The original iphone price was cut because of the new and pending 3G model....lol....funny, let us just make up stuff because it fits the bill.....wow, everyone should just return their phone for a better phone - in terms of signal strength/call quality/call sounding - HTC ARIA.....oh yeah!!!!

8. ace1122

Posts: 237; Member since: Mar 23, 2009

Hmm... Wonder if Verizon still wants the iPhone. I think we will do just fine with the DROID X.

11. bucky

Posts: 3774; Member since: Sep 30, 2009

No I really don't that phone will make a dent compared to apples numbers. Its business first.

22. rjt185

Posts: 257; Member since: Jun 11, 2009

Android is Business first?? What are you smoking?

10. conman20

Posts: 8; Member since: Jun 17, 2009

This seems a lot like Toyata's denial of stuck accelerators. Eventually they had to recall millions of cars, stop selling new ones, and paid the government a massive fine for not conducting the recall sooner. While Apple won't have to pay a fine since there is no safety issue, they obviously refuse to see that consistant denials of the truth only make the problem worse. BP is just now learning this lesson themselves.

19. IHatePhones

Posts: 99; Member since: Aug 12, 2009

I honestly still like Toyota. They did eventually step up and solve the issue. Though I never had the problem in mine to begin with.

26. dahaka17

Posts: 61; Member since: Jun 08, 2010

i think u have ur facts messed up the accelrators were from idiots putting stuff on thier floorboard instead of matts (IE. blankets, towels) the mass recall were for frames and lets face it that was the best thing ever for a toyota owner because toyota took your used vehicle and gave you a brand new one

13. CHEFJEFF

Posts: 147; Member since: Sep 22, 2009

Steve Jobs will never order a recall. He's a freakin madman! Look at his photo, he's a nut, too stubborn to do the right thing for the consumer, very sad!

14. NOVAinc

Posts: 99; Member since: Jun 24, 2010

The company is as good as it last product, so I guess it won't matter after the iPod touch 4 launch

23. ilia1986 unregistered

I think that Apple's next step is quite a decisive one. It could actually impact the whole industry for a very long time. If Apple will lose in this (something which they are about to do) - Android will become what is Windows for PCs right now. This can be considered a sort of a historical moment - when the tide switched and Apple became the minority, while Android the majority.

24. becazican unregistered

This is kind of sad, bad business decision not to recall and make this right. You know with an Iphone being so innovative and you put this on a network that actually can handle it , it could be a re birth for apple. right now i am watching their stock get hit every day. not good. i hope steve jobs comes to his senses.

25. ilia1986 unregistered

LOL I just realized what that picture reminds me of: Consumers: "So Steve what about the antennae issue?!" Steve: "What antennae issue? Oh this antennae issue.. ermmm.. oh look! Behind you! a yellow man-sized jellyfish!!!"

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