Public Relations experts say Apple should order iPhone 4 recall

Public Relations experts and those who deal with corporate crisis reactions say that Apple would be better off announcing a recall of the iPhone 4. As we reported, Consumer Reports has concluded that the reception problem with the phone is real and is hardware related. This means that a OTA firmware upgrade will not be able to fix the unit. Professor Matthrew Seeger, an expert in crisis communication, said, "Apple will be forced to do a recall of this product," he continued,  “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating." Chris Lehane agrees. And if someone knows about defusing crisis, it is Lehane who worked for the Clinton Administration as the White House "Master of Disaster". Dr. Larry Barton is the author of "Crisis Leadership Now" and is a leading expert in crisis management. He says that Apple needs to respond immediately. "There has to be a military-like response to this issue. And we have not seen this kind of urgency,” said the Doc who also added that Apple needs to "refute" the Consumer Reports testing or admit that the magazine is right and issue a hardware replacement immediately. He says that saying that the phone doesn't calculate signal strength correctly will not "cut it". Dr. Barton noted that Consumer Reports is a well-respected magazine known for being impartial and fair. Clinton aide Lehane says that this is the opposite of what Apple did in 2007 when they quickly cut the price of the original iPhone after people complained.

Apple iPhone 4 Specifications | Review

source: CultofMac