Apple made one of its biggest announcement events ever last week, putting the spotlight on the new iPhone 6s
and 6s Plus
, coming with an upgraded 12 MP camera, and a 3D Touch
pressure-sensitive displays. In a typical fashion, Apple announced the new iOS telephony gear on Wednesday, September 9th, and is launching the phones in its retail shops on September 25th.
Not only that, but there will be a new iPhone Upgrade Program in Apple's retail stores, that will guarantee you always have the newest iPhone, starting at $32/month for the 16 GB iPhone 6s. In 12 months, you can return the iPhone you got with it, and get the new version, extending your Upgrade Program for two years again.
AppleCare+ is included in the monthly installment, and covers up to two accidents for the two rolling years, though you still have to pay the $99 service fee if you, say, broke your screen, and want it replaced. The new iPhone-for-life project is available only in the Apple Stores, though you can reserve online, and only for eligible US customers with valid credit.
Apple's strike-back move to the decreasing carrier subsidies makes the cost of iPhone ownership pretty bearable when spread over time, plus you can always get the new gear on the next upgrade cycle. Apple, on the other hand, will make roughly $884 in revenue from this arrangement (12 months x $32, plus selling the iPhone as refurbished for around $500 the next year), so it sounds like a win-win combo for both sides.
As you can see above, there are some cheaper iPhone-for-life options from carriers like Sprint, though, that is why we asked you yesterday if you think the Apple iPhone Upgrade Program is a good deal to take part in. It turns out that 65% of the respondents won't be getting an iPhone in recurring installments, while 9% are looking at other upgrade options than Apple's offering. A full quarter of the respondents, though, find the new iPhone Upgrade Program an enticing deal, and intend to sign up, not a bad number for a limited rollout.