Pokemon Go is now the most popular smartphone game in U.S. history

Pokemon Go is now the most popular smartphone game in U.S. history
Everyone is playing or talking about Pokemon Go. The franchise is more popular than ever following last week's launch of the augmented reality based game that turns players into Pokemon trainers. For kids who grew up on the RPG and the cartoons and dreamed that Pokemon were real, Pokemon Go is as close as it gets.

The game also has become the most popular smartphone game in U.S. history. According to Survey Monkey, peak average daily smartphone users for Pokemon Go now tops the previously reigning title holder "Candy Crush Saga." Keep in mind that the data includes only U.S. based smartphone players. At its peak, Candy Crush Saga was drawing as many as 93 million players a day from all over the world, and on various devices.

With 21 million average daily smartphone users in the states trying to 'Catch 'em all,' Pokemon Go is making history every day. On Android, the game will soon surpass Snapchat at its current growth rate, and could end up being the largest user of Google Maps' mapping data topping the mapping application itself.

While Nintendo shares have soared since the launch, investors might have been getting ahead of themselves as usual. First of all, the game is free although in-app purchases might be necessary as trainers start amassing large quantities of Pokemon. As far as in-app purchases made on iOS are concerned, Nintendo's cut is one-third what Apple gets. The latter takes 30% of this revenue. Game developer Niantic takes another 30% as does The Pokemon Company. Nintendo takes 10%. It should be pointed out that Nintendo's stake might be a little higher as it does own a stake in The Pokemon Company.

The challenge for Niantic and crew will be to keep the game popular. The third most popular smartphone game in U.S. history is "Draw Something," which was so red hot back in 2012 that developer OMGPOP was sold for $180 million to Zynga. Draw Something quickly lost its appeal and Zynga ended up taking a bath on the acquisition. This is an industry where fortunes change like the wind. Will Pokemon be different? Only an Alakazam knows at this point.
 

source: SurveyMonkey via MacRumors

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42 Comments

2. libra89

Posts: 2271; Member since: Apr 15, 2016

And people are complaining about the many articles. This is why...

5. xq10xa

Posts: 808; Member since: Dec 07, 2010

Well done Nintendo.

10. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Lol nintendo did f**kall, it was the developer and the pokemon company.

18. xq10xa

Posts: 808; Member since: Dec 07, 2010

They don't need to do anything but collect money. They own them.

23. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

So...Nintendo owns the developer company? They own the pokemon company? Lol whatever you say, Nintendo apologist

28. bonsly164

Posts: 3; Member since: Nov 02, 2014

Pokemon Company: 33% Nintendo 34% Game Freak, 33% Creatures Yeah, Nintendo pretty much had a big part in it

36. yoghibawono

Posts: 240; Member since: May 04, 2016

nintendo holds as the exclusive publisher as well. So if Nintendo and and Niantic didn't do that mash-up spoofer back in the day, This game wont even come out.

7. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Gotta catch 'em all!" And take in all that sweat dough while you're at it Nintendo. Lord knows you needed it to stay relevant :D.

12. kiko007

Posts: 7493; Member since: Feb 17, 2016

Lol, I just realized I said *sweat* instead of *sweet* :). That statement just got a lot more gross.

17. xq10xa

Posts: 808; Member since: Dec 07, 2010

Nintendo has so much money, that they could run a deficit of over $250 Million every year and still survive until 2052. They going to be relevant for a while. Pokemon Go made them $7.5 billion. So yeah....

20. kiko007

Posts: 7493; Member since: Feb 17, 2016

Wasn't speaking purely in terms of money, but in terms of consumer consciousness. There hardware hasn't been so hot lately, but this game keeps people occupied until their next project hopefully :D.

41. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I like every thing Nintendo except Pokemon. Oxymoron.

37. yoghibawono

Posts: 240; Member since: May 04, 2016

Nintendo always stays relevant tho. #1 best selling consoles (wii, wii-u compared to their counterpart), their handhelds sell really well as well. Big franchise, truly exclusive games (with big franchise name in it : Zelda, Mario, etc that STAYS across generations). I dont own any Nintendo since I was little kid. But this one company stays true to innovation towards its releases. So kuddos to them that actually stays to its root.

9. sissy246

Posts: 7066; Member since: Mar 04, 2015

Dumb and sick of herring about it

11. Amroze

Posts: 597; Member since: Jul 04, 2016

And it's a crappy game with crappy graphics.

16. TerryTerius unregistered

Why you would go out of your way to click on articles that are about a subject matter you don't want to read about is beyond me.

22. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

Lmao, makes no sense at all.

24. hwb01

Posts: 355; Member since: Apr 17, 2014

I am also tired of fish about it

26. Darkkracker

Posts: 255; Member since: Jun 11, 2016

Yeah!!!

29. kevin91202

Posts: 642; Member since: Jun 08, 2014

"Nintendo's cut is one-third what Apple gets. The latter takes 30% of this revenue. Game developer Niantic takes another 30% as does The Pokemon Company. Nintendo takes 10%." -PA (Alan F.) As usual, the writing (and simple 4th grade-level math) is awful. Add up the percentages, and it's 133%. Somehow Nintendo gets 33% and another 10%? Pretty poor piece of writing.

33. kevin91202

Posts: 642; Member since: Jun 08, 2014

I take that back. The numbers do add up to 100% but it's fuzzy math. Apple gets 30%, Niantic gets 30%, Pokémon gets 30%, and Nintendo gets 10% plus 33% of Apple's cut? Huh?

35. ibend

Posts: 6747; Member since: Sep 30, 2014

that writing is kinda redundant since he write Nintendo in front and end.. long story short - Apple or Google 30% (depend on which OS the purchase happen) - Niantic 30% - Pokemon Franchise 30% - Nintendo 10%

38. yoghibawono

Posts: 240; Member since: May 04, 2016

yes but remember, profit-wise it's small BUT it helps them advertise. Since Nintendo is the exclusive publisher. It is still in the hand of Nintendo. Nintendo is not known as a greedy company anyway.

42. 0kax0el0

Posts: 238; Member since: Nov 15, 2012

Apple - 30% Niantic - 30% TPC - 30% Nintendo - 10% The first statement "Nintendo's cut is one-third what Apple gets." just states the obvious that 10% is a third of 30%, but the mention Apple for the sake of it, you know iPhoneArena, eventhough Google is the one that gets that same 30% when the transaction goes through android.

40. 47AlphaTango

Posts: 717; Member since: Sep 27, 2015

Will it surpass flappy bird? This rating didn't include the events happen during the flappy bird phenomenon.

* Some comments have been hidden, because they don't meet the discussions rules.

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