Get the best Black Friday deals on mobile tech here!

This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max

This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max
An unconfirmed report found on Weibo (via BGR, iPhone Hacks) says that before the end of this month, PRODUCT(RED) versions of the Apple iPhone XS and iPhone XS Max will be available. The remaining 2018 model, the iPhone XR, is already available in PRODUCT(RED) as part of its wide ranging color scheme. The iPhone XS and iPhone XS are currently offered in Space Gray, Silver, and Gold. The tipster alleges that the information was given to him by supply chain sources

The story adds that in China, where Apple shipped nearly 20% fewer iPhones during the fourth quarter compared with the same period in 2017, the iPhone XS and iPhone XS Max will be offered in the same red color, but without the PRODUCT(RED) branding. Apple will supposedly call this "China Red" in an effort to jump start sagging sales in the country. The "China Red" iPhone models will reportedly be available before the end of this month, priced at 10,000 Yuan and up (equivalent to $1,476 at today's exchange rate). Apple donates a percentage of its PRODUCT(RED) sales to help fund programs that treat AIDS/HIV.

Besides the strong dollar, Apple's woes in China also have to do with a Chinese economy hurt by the the trade war with the U.S., and a rise in Chinese nationalism. The latter has come about because of the way that the U.S. government has gone after Huawei and ZTE; the U.S. calls the pair threats to national security and President Trump is expected to sign an executive order banning U.S. carriers from using networking equipment from any Chinese outfit. To retaliate, businesses in China are fining employees who buy an iPhone while subsidizing employees who purchase a handset made by a domestic firm.

Related phones

iPhone XS
iPhone XS Max


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless