This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max

This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max
An unconfirmed report found on Weibo (via BGR, iPhone Hacks) says that before the end of this month, PRODUCT(RED) versions of the Apple iPhone XS and iPhone XS Max will be available. The remaining 2018 model, the iPhone XR, is already available in PRODUCT(RED) as part of its wide ranging color scheme. The iPhone XS and iPhone XS are currently offered in Space Gray, Silver, and Gold. The tipster alleges that the information was given to him by supply chain sources

The story adds that in China, where Apple shipped nearly 20% fewer iPhones during the fourth quarter compared with the same period in 2017, the iPhone XS and iPhone XS Max will be offered in the same red color, but without the PRODUCT(RED) branding. Apple will supposedly call this "China Red" in an effort to jump start sagging sales in the country. The "China Red" iPhone models will reportedly be available before the end of this month, priced at 10,000 Yuan and up (equivalent to $1,476 at today's exchange rate). Apple donates a percentage of its PRODUCT(RED) sales to help fund programs that treat AIDS/HIV.

Besides the strong dollar, Apple's woes in China also have to do with a Chinese economy hurt by the the trade war with the U.S., and a rise in Chinese nationalism. The latter has come about because of the way that the U.S. government has gone after Huawei and ZTE; the U.S. calls the pair threats to national security and President Trump is expected to sign an executive order banning U.S. carriers from using networking equipment from any Chinese outfit. To retaliate, businesses in China are fining employees who buy an iPhone while subsidizing employees who purchase a handset made by a domestic firm.

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 3179 mAh(25h talk time)



1. Phonehex

Posts: 765; Member since: Feb 16, 2016

Not gonna help them much though... the damage has already been done .

17. sgodsell

Posts: 7416; Member since: Mar 16, 2013

"This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max" Let's introduce a red color iPhone. Umm that is definitely not going to help. I definitely know how they can do it. Try lowering the prices.

23. almostdone

Posts: 448; Member since: Sep 25, 2012

I wonder how these comical articles even exist? Seriously??? A new color variant and suddenly all rosy for iPhone sales. Imagine if we had people like this running corporations or the country we are seriously in trouble.

26. tedkord

Posts: 17387; Member since: Jun 17, 2009

We do.

2. monkeyb

Posts: 413; Member since: Jan 17, 2018

Unless there is a significant price drop. The only way Apple can reignite anything in China or India is by literally burning the phones. Lol. Highly doubt a color, no matter what you name it, will do anything at this point.

3. darkkjedii

Posts: 31253; Member since: Feb 05, 2011

It’s gonna take more than colors Apple. Breathe new life into the software please. New killer features, better modems, and you’re good to go.

11. gigicoaste

Posts: 457; Member since: Feb 21, 2016

To me only a price drop which will reflect the real value of thw hardware, can push me to buy. Software is just find, better modem, again.. fine, fast enough and good signal.. so..

4. Krazyass69

Posts: 55; Member since: Feb 09, 2019

The XS max doesn't even have features that can utilize the big screen that's why it's pointless for apple to build big screen iphones, just stick to compact size like 5s, 5c and SE those are better options, Samsung are the king of big screen because it makes sense since they are loaded with tons of useful features that utilizes the big screen.

7. bucky

Posts: 3790; Member since: Sep 30, 2009

the home screen might not but the apps do which is most important.

5. cmdacos

Posts: 4248; Member since: Nov 01, 2016

So are they continuing the donations to charity with the removal of the branding? So far it's been unclear. Makes sense that they wouldn't continue donating since the price cuts already tighten the margin.

6. bucky

Posts: 3790; Member since: Sep 30, 2009

Lower the price by no less than $250 per device. They are going to get hit hard if they dont. I have almost every apple product but i absolutely refuse to upgrade any of them anymore. Ill hold on to my 2014 macbook pro retina and my iphone x for 5 years if i have to.

16. Shott3r

Posts: 20; Member since: Nov 28, 2017

They didn't even get an iPhone X out of me. I was already annoyed at paying for the 8 Plus versus the 8 just for portrait mode. And I refuse to let go of my 2015 Macbook Pro and its stupid features like "ports" and "Magsafe" /I miss my SE

22. jmonteiro829

Posts: 264; Member since: Feb 13, 2012

2015 was the best model really!

8. scarface21173

Posts: 700; Member since: Aug 17, 2014

A colour change will sell a few thousand, not millions what they need.

9. cncrim

Posts: 1588; Member since: Aug 15, 2011

Slash price 40% bam

14. htcisthebest

Posts: 437; Member since: Nov 15, 2011

I'd say 60%.

12. OneLove123

Posts: 1161; Member since: Aug 28, 2018

So, new color with the same price? So, the red iPhone was the color people were waiting for?

13. htcisthebest

Posts: 437; Member since: Nov 15, 2011

Let's start copying more features from Android, which is undeniably the most superior mobile OS in the market, and you will start gaining some customers back.


Posts: 188; Member since: Aug 07, 2018

flagship sensational season is over and make SE2 problem solved

18. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Buy a apple and get fined, buy a china phone and get rewarded, apple have no chance in China.

19. L0n3n1nja

Posts: 1575; Member since: Jul 12, 2016

They either need more Android features or lower prices, not a new color phone.

21. alanrock

Posts: 322; Member since: Oct 04, 2018

red phone for 1500$?...the end is nigh for Apple in China.

24. slashas

Posts: 142; Member since: Jul 17, 2017

Interesting how long shareholders are going to ignore Tim’s failures and arrogance...

27. Cat97

Posts: 1920; Member since: Mar 02, 2017

How about reducing all prices by $300.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.