This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max
by Alan Friedman / Feb 15, 2019, 11:53 AM
An unconfirmed report found on Weibo (via BGR, iPhone Hacks) says that before the end of this month, PRODUCT(RED) versions of the Apple iPhone XS and iPhone XS Max will be available. The remaining 2018 model, the iPhone XR, is already available in PRODUCT(RED) as part of its wide ranging color scheme. The iPhone XS and iPhone XS are currently offered in Space Gray, Silver, and Gold. The tipster alleges that the information was given to him by supply chain sources
The story adds that in China, where Apple shipped nearly 20% fewer iPhones during the fourth quarter compared with the same period in 2017, the iPhone XS and iPhone XS Max will be offered in the same red color, but without the PRODUCT(RED) branding. Apple will supposedly call this "China Red" in an effort to jump start sagging sales in the country. The "China Red" iPhone models will reportedly be available before the end of this month, priced at 10,000 Yuan and up (equivalent to $1,476 at today's exchange rate). Apple donates a percentage of its PRODUCT(RED) sales to help fund programs that treat AIDS/HIV.
Besides the strong dollar, Apple's woes in China also have to do with a Chinese economy hurt by the the trade war with the U.S., and a rise in Chinese nationalism. The latter has come about because of the way that the U.S. government has gone after Huawei and ZTE; the U.S. calls the pair threats to national security and President Trump is expected to sign an executive order banning U.S. carriers from using networking equipment from any Chinese outfit. To retaliate, businesses in China are fining employees who buy an iPhone while subsidizing employees who purchase a handset made by a domestic firm.
- Display 5.8" 1125 x 2436 pixels
- Camera 12 MP / 7 MP front
- Processor Apple A12 Bionic, Hexa-core, 2490 MHz
- Storage 512 GB
- Battery 2659 mAh
Posts: 719; Member since: Feb 16, 2016
Not gonna help them much though... the damage has already been done .
posted on Feb 15, 2019, 12:10 PM 20
Posts: 6653; Member since: Mar 16, 2013
"This is how Apple plans on reigniting sales of the iPhone XS and iPhone XS Max" Let's introduce a red color iPhone. Umm that is definitely not going to help. I definitely know how they can do it. Try lowering the prices.
posted on Feb 15, 2019, 4:58 PM 8
Posts: 416; Member since: Sep 25, 2012
I wonder how these comical articles even exist? Seriously??? A new color variant and suddenly all rosy for iPhone sales. Imagine if we had people like this running corporations or the country we are seriously in trouble.
posted on Feb 16, 2019, 12:36 AM 4
Posts: 366; Member since: Jan 17, 2018
Unless there is a significant price drop. The only way Apple can reignite anything in China or India is by literally burning the phones. Lol. Highly doubt a color, no matter what you name it, will do anything at this point.
posted on Feb 15, 2019, 12:11 PM 22
Posts: 30674; Member since: Feb 05, 2011
It’s gonna take more than colors Apple. Breathe new life into the software please. New killer features, better modems, and you’re good to go.
posted on Feb 15, 2019, 12:30 PM 5
Posts: 29; Member since: Feb 09, 2019
The XS max doesn't even have features that can utilize the big screen that's why it's pointless for apple to build big screen iphones, just stick to compact size like 5s, 5c and SE those are better options, Samsung are the king of big screen because it makes sense since they are loaded with tons of useful features that utilizes the big screen.
posted on Feb 15, 2019, 12:38 PM 4
Posts: 3763; Member since: Nov 01, 2016
So are they continuing the donations to charity with the removal of the branding? So far it's been unclear. Makes sense that they wouldn't continue donating since the price cuts already tighten the margin.
posted on Feb 15, 2019, 12:58 PM 1
Posts: 3771; Member since: Sep 30, 2009
Lower the price by no less than $250 per device. They are going to get hit hard if they dont. I have almost every apple product but i absolutely refuse to upgrade any of them anymore. Ill hold on to my 2014 macbook pro retina and my iphone x for 5 years if i have to.
posted on Feb 15, 2019, 1:25 PM 1
Posts: 18; Member since: Nov 28, 2017
They didn't even get an iPhone X out of me. I was already annoyed at paying for the 8 Plus versus the 8 just for portrait mode. And I refuse to let go of my 2015 Macbook Pro and its stupid features like "ports" and "Magsafe" /I miss my SE
posted on Feb 15, 2019, 4:53 PM 2
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):