Piper Jaffray survey shows only 2% of iPhone 7 and iPhone 7 Plus buyers switching from Android

While certainly not what we would call an extensive survey, brokerage firm Piper Jaffray spoke with 83 people waiting in line to buy a new Apple iPhone 7 or Apple iPhone 7 Plus. From this limited sample, the brokerage firm said that 54% of buyers were looking to purchase the 4.7-inch Apple iPhone 7 while 46% had their sights set on the 5.5-inch Apple iPhone 7 Plus. In 2014 and 2015, buyers surveyed while waiting on line favored the larger 5.5-inch "Plus"-sized iPhone over the regular 4.7-inch version of the handset.

An overwhelming 98% of those surveyed were updating to one of the new iPhone models from an older iOS model. That left just 2% making the switch to iOS from Android. Which is the phone that most buyers are dropping for a new model? That would be the Apple iPhone 6, which 30% of those surveyed were using as their daily driver before switching to a new iPhone 7 or iPhone 7 Plus. The next model getting dropped for one of the 2016 iPhone models is the Apple iPhone 6s, which 23% of those on line were letting go. Keeping in mind the limited sample size and the lack of certain models on retailer's shelves, 63% will buy the 128GB capacity model of the iPhone 7 or iPhone 7 Plus, with 19% going for 32GB and 18% aiming for the 256GB version.

Only 34% of those asked will purchase an Apple Watch in the year ahead, and the same percentage will sign up for Apple's iPhone upgrade program. Check out the results of this survey starting with the launch of the Apple iPhone 4 and running to the present. The drop off in survey participants has to do with the increasing number of iPhone buyers pre-ordering their new iPhone model in advance of the launch.

via AppleInsider

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)



1. killer7D

Posts: 551; Member since: Sep 18, 2014

I think its not even 2%

29. sgodsell

Posts: 7433; Member since: Mar 16, 2013

This is more propaganda crap from Apple. Considering the last two quarters Apple purchases dropped considerably by more than double digit percentages. In the same time frame Android sales continued to grow. It's stories like these, that those Apple buyers are hoping to see. So they can feel better for being overcharged for 3 year old iPhone 6 designed iPhone. Is it just me or has Apple jumped away from talking about their beautiful designs. Not to mention I feel sorry for those who are paying top flagship dollars for the 4.7" iPhone with the lowest resolution display. No other device on the market could get away with charging a flagship price for such a low resolution display. The only reason to hold onto this display is for benchmarks.

2. WeezyF

Posts: 155; Member since: Jul 09, 2015

Definitely. forget that fan boy sh**, i dont know why the note 7 got rushed when most of the people i know that own an iphone wont bat an eye for a samsung.

11. IT-Engineer

Posts: 566; Member since: Feb 26, 2015

Are u in the right article ?

15. marorun

Posts: 5029; Member since: Mar 30, 2015

Well i could say the same about android user :) 2% is a joke.

36. verbalize

Posts: 150; Member since: May 03, 2013

83 people in line... OMG!!! Who is this idiot. i would laugh at him until he's out of a job.

40. iushnt

Posts: 3122; Member since: Feb 06, 2013

U should head on to Apple Insider bro. You will love in there.

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Did they say they surveyed people line? I'm sorry but I just dont see people switching from Android ln an iPhone line. At least not that many. Talk about culture shock!

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well if they conducted the survey the same way last year and so on, then it has some legitimate value. You can see that the line was shorter and that fewer Android people switched on top.

45. Deelron

Posts: 22; Member since: Aug 22, 2016

Only if waiting in line had the same sort of launch each year, which it didn't (particularly given Apple's guidance about a lack of specific models being available in store on launch day). It's pretty meaningless, in a month or two there will be plenty of data on actual purchasers to analyze.

13. Ultimodrew

Posts: 59; Member since: Aug 14, 2015

I guess I am the one off here. I decided to bit the bullet and give ios a try. Getting the iphone 7 plus. But by no means am I walking away from Android. I am keeping my device, and will just enjoy being able to switch off, which phone I use, on any given day.

16. marorun

Posts: 5029; Member since: Mar 30, 2015

Good move keep both and make final choice later on.

33. tedkord

Posts: 17410; Member since: Jun 17, 2009

There's no need to make a final choice. Just keep them both, they both have strengths and weaknesses.

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

To me if you have an Android phone, an iOS tablet would be better. Why pay $30 on an iPhone, when you can pay the same for a 10" screen? Same. If you have an iPhone, why buy an iPad when yiu coukd get a very nice Android tablet instead. To me it makes more sense. I dont see the sense in paying for 2 phones that on in many lavels do thr exact same thing.

23. Awalker

Posts: 1981; Member since: Aug 15, 2013

I think you're right. People switching from Android to iOS wouldn't wait on line. Those lines are for iPhone fans.

41. iushnt

Posts: 3122; Member since: Feb 06, 2013

Nice catch. The people on the line would rarely be switching from Android.

4. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

No sir, no Iphone here, those phones are ugly.

5. bubbadoes

Posts: 1225; Member since: May 03, 2012

and probably vice versa ios switching to Android 1% on a good day

17. marorun

Posts: 5029; Member since: Mar 30, 2015

Well i guess its might depend on country and market. but where i work i would say 2 out of 10 iPhone user switch to android.

34. tedkord

Posts: 17410; Member since: Jun 17, 2009

At roughly 80%, Android doesn't have that many IOS users left to grab.

6. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Probably these two:https://youtu.be/GmrlqyvselQ

8. libra89

Posts: 2290; Member since: Apr 15, 2016

Hmm that's interesting. 2% seems too low.

38. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why? Because you want it to be higher?

9. monoke

Posts: 1172; Member since: Mar 14, 2015

Don't see why they would. At this point, the competition has caught up or even surpass iphones in terms of design, premiumness, affordabillty, ui smoothness, features, etc. The internet has made people more knowledgeable about general tech. Their not gonna fall for the 'hype' so easily anymore. In day to day, your not gonna see that 40% fastest processor...

10. Unordinary unregistered

There was just a new video of the "Premium" Note 7 getting LAPPED by the iPhone in ui smoothness/speed/processor/ram. I thought Android/Samsung had "real" multitasking?

14. monoke

Posts: 1172; Member since: Mar 14, 2015

Well then, maybe it's good that I don't own a Samsung cuz their ram management sucks. But "day to day" usage, I don't race through my apps in that manner so speed per app/game is negligible. Really all phones within the last 3 years is fast enough. My apps stay in memory good enough, but yeah...neither android or ios actually has "true multitasking". Their mobile and not desktop os'es.

18. marorun

Posts: 5029; Member since: Mar 30, 2015

Real multitasking is : i play an online game like world of tank blitz on my lg g5. receive a call take it ( i am in the middle of an online game ) then go send a link by text and come back and my game is still running and i am where i left my tank. Real multitasking dont freeze an app in background its let continue to run as if its was not in background. Now back to the issue at hand. No one open apps back to back like this. I personally never liked those comparison because they can do anything they want to the device and its far from real life usage. IPhone 7 UI is not thats smooth btw but its is very very fast and first time in several year they did not increase price wich is a nice bonus. So maybe apple feeling the pressure as its not a bad iPhone still a bit overpriced.

26. AlikMalix unregistered

1. I play games, take the call without exiting my game (read accept call and continue playing), and I can reply to text while still in the fame game without leaving! But most games that I play, like RR3, I want the damn thing to pause if I'm leaving the game for a moment - why the hell would I want my car to aimlessly fly down the track without my control while I'm on another task. I come back to even multiplayer games - and my character is still standing there in the camp site ready for me to continue. iPhones are really proper when it comes to multitasking. The only time they will reload is if it's in the code of the game, or if you left the game for more than a substantial amount of time like an hour. You maybe comparing this to older iPhones - than yes you'll be reloading games more frequently than on last 2-3 year old models. My 5s holds afterpulse in ram while I play another game, you can even watch the character moving while you go into the recent apps list - that's on my 3.5 year old iPhone 5s. So don't give me that bs. 2.My 5 and 5s all cost the same, and I think I paid the same for my 3GS. Just over $600 For the lowest tier all bought at launch time. Am I missing something? I know higher capacity cost more, per tier, but it's always been that way, the only thing is that Apple usually doubles the capacity for those tires every two years or so. And this year it doubled the capacity for older models and sells them at $100 cheaper.

21. Awalker

Posts: 1981; Member since: Aug 15, 2013

If these speed tests include any games the iPhone has the advantage. The iPhone seems to load games substantially faster than Android devices. A better test would be to open apps one by one and see which phone loads an app quicker. That's how most people use their phones.

22. kiko007

Posts: 7500; Member since: Feb 17, 2016

Games are an important show of processing power. It would be biased NOT to include them in these tests.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.