HTC

Peter Chou steps down as HTC CEO to handle product innovation, hands over duty to Cher Wang

Peter Chou steps down as HTC CEO to handle product innovation, hands over duty to Cher Wang
HTC announced a shift in its upper management, which sees longtime CEO Peter Chou step down from his position and hand it to Chairman and co-founder Cher Wang. Ms. Wang's statement on the matter points towards a new emphasis on "the potential of a new generation of connected products and services", giving the HTC Vive VR gaming headset as an example of "the importance of these new connected technologies for our future." 

While we can't take Ms. Wang's words verbatim, we can cautiously assume that under her command, HTC will become a devices company as much as it is a smartphone company. It makes sense, as an exclusive focus on handsets means limited opportunity.

In the capacity of chairman, Cher Wang was involved in the economics and negotiation part of the business since the company's beginning, letting Peter Chou focus predominantly on product development. Although Mr. Chou's 10-year leadership saw HTC progress from whitebox device maker to a renowned global brand, his passion for product design reportedly got in the way of sensible management decisions more than once. 

Chou is known for his obsessive attention to detail, quick decision making, and little discussion with management over said decisions. His strategy of making HTC profitable by virtue of selling expensive top-notch devices, such as the HTC One and One M8, largely helped by a collection of mid and low-range Desire handsets, led to modest success in the extremely competitive smartphone market.

With Apple and Samsung having a firm grip on the high-end, and Chinese vendors pushing hard at the low-end of the market, it is difficult for a company relying exclusively on smartphones and mobile accessories, such as HTC, to prosper. Hopefully, a well thought-out change in direction from Cher Wang, paired with Peter Chou's input as newly appointed head of HTC's Future Development Lab, will lead to more innovative products like the Vive, and more consecutive quarters of profit. 

Landing the CEO spot will also put Cher Wang in the spotlight she rightfully deserves, but has opted to stay out of. She co-founded HTC Corp. with Peter Chou back in 1997, managed key supplier relationships, and got recognized as "the most powerful woman in wireless" by Forbes in 2011. She has ranked on the publication's list of "most powerful women" continuously since then. Ms. Wang certainly has the know-how for running HTC, but proving herself as CEO may be challenging - even for her - in these competitive times.

source: HTC

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14 Comments

1. frankg

Posts: 172; Member since: May 14, 2014

If Chou is going to be involved with innovation nothing will Change. Keep the metal, less damn bezels! Chou seems to be in love with bezels and poor camera decision. Even the 20mp seems to do badly....

13. Simona unregistered

Their phone is UGLY .. THICK Best looking HTC was One x (he is holding it) That is why I purchased it ..in past

14. chocolaking

Posts: 495; Member since: May 22, 2012

I think HTC always makes phone with great designed, the M9 is another beautiful phone for sure. and it's not doubt that huwai love it, so they copy the the design for it's mate7

2. AMERICANPATRIOT

Posts: 54; Member since: Mar 20, 2015

Typical Asian businesses, family member will eventually become CEO in the end and kick outsiders away. such an excuse to say 'innovation' pftt

3. drunkenjay

Posts: 1624; Member since: Feb 11, 2013

get lost racist

10. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I dont know about racist, he said nothing about another race being superior or anything to that effect. I dont agree, just not really 'racist'.

12. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Way to live up to your name, you drunken idiot. Intelligent people are sick and tired of clueless idiots spouting off about racism.

4. tech2

Posts: 3487; Member since: Oct 26, 2012

She is also a co-founder not only a family member.

5. Af1rPA

Posts: 712; Member since: Jun 12, 2014

Peter Chou you sucked. Lets just scrap the M9 or sell it for half price!

6. Spedez

Posts: 542; Member since: Aug 29, 2014

RIP HTC.

7. Industriality

Posts: 131; Member since: Sep 08, 2014

Too late. RIP HTC.

8. tiara6918

Posts: 2262; Member since: Apr 26, 2012

Sad to see mr. Peter being removed from his position. Anyway, welcome chairwoman cher for becoming the new ceo

9. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Good. I was tired of listening to him BUTCHER the English language. Get a new CEO, or at least a new spokesperson, who can speak English.

11. GeorgeDao123

Posts: 431; Member since: Aug 20, 2013

He speaks just like a frog. It was difficult for me to listen to him at HTC's M9 event in MWC'15.

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