Owning an Apple iPhone or iPad is an indicator of wealth in the U.S. say economists

Owning an Apple iPhone or iPad is an indicator of wealth in the U.S. say economists
There are plenty of ways you can show the public that you're extremely wealthy. You could tool around town in an expensive car, wear some fancy duds, live in a giant mansion, or carry an Apple iPhone. An iPhone? According to a report written by the University of Chicago and the National Bureau of Economic Research, in the U.S. owning an iPhone is an indicator that you are in a higher tax bracket than others.

While the actual report isn't what you would call a page turner, it does say that based on 2016 data, no other brand is as "predictive" of having a high income as the Apple iPhone is. Economists found that nearly seven out of ten times, a person with an iPhone has a higher income than others. In other words, in the U.S., owning an iPhone will place you in the top quartile of income for various household groups. Since the data is from 2016, it doesn't take into account the $999 Apple iPhone X that was released in November 2017.

Other findings using the 2016 data show that besides iPhone owners, those with an Apple iPad (66.9%), or an Android phone (59.5%) are more likely to have a "high-income." An economist who knows that a person uses Verizon as his wireless provider, can say that person has a high income and be right 61% of the time.

To show you how mobile technology has affected Americans, back in 2004, the top brand that was predictive of high income was Land O'Lakes butter, followed by Kikkoman soy sauce. In 1992, the top brand that revealed wealth among its users was Grey Poupon mustard, followed by Kodak film. Check out the lists below.


source: NBER

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69 Comments

1. meanestgenius

Posts: 22291; Member since: May 28, 2014

What in the $#33p Reality Distortion Field is this nonsense????

4. DolmioMan

Posts: 335; Member since: Jan 08, 2018

Those are statistics, interpret them however you like. It makes sense that wealthier people would go with iPhones, it’s just an easier choice for the ease of tech support and accessibility.

5. meanestgenius

Posts: 22291; Member since: May 28, 2014

It’s BS is what it is. That kind of thinking is what spawned “Android users are smarter than iPhone users because of how simple and easy to use iPhones are”.

6. sgodsell

Posts: 7458; Member since: Mar 16, 2013

There is tons of Android smartphones that cost a lot more than iPhones. Besides anyone in the tech field knows that Apples products are overpriced, especially for the specs you are paying for.

8. meanestgenius

Posts: 22291; Member since: May 28, 2014

Except, I never mentioned price. Promote your “Android Only” and “Apple is the pits according to me” propaganda to someone that cares, because I don’t.

12. darkkjedii

Posts: 31331; Member since: Feb 05, 2011

BOOM GOES THE DYNAMITE!

15. meanestgenius

Posts: 22291; Member since: May 28, 2014

My dude, he stays with that crap. The article could be about how Apple donated an entire years worth of profits to charaties, and he’ll still find a way to bash the iPhone.

36. palmguy

Posts: 983; Member since: Mar 22, 2011

LOL. Apple wouldn't do that. :-)

48. RebelwithoutaClue unregistered

That isn't the point of his comment

51. meanestgenius

Posts: 22291; Member since: May 28, 2014

Never claimed they would. As Rebel said, that wasn’t the point of my comment.

64. BuffaloSouce unregistered

Well he sure as hell made you cry about it

66. meanestgenius

Posts: 22291; Member since: May 28, 2014

Thank you for acknowledging that what I said triggered you. You may proceed with being salty about it.

39. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The problem isn't the data but iPAs depiction of it. Basically Android is 4th on the list as an indicator of wealth about 10% less than the iPhone. The study is also not a scientific one so the difference is negligible at best. Yet iPA had to frame it just for the iPhone. They have to suck up to the powers that be I guess.

46. RebelwithoutaClue unregistered

Actually, there is similar research that says the average iPhone user is smarter than the average Android user. Not based on facts though, but on 'logic' and guessing.

53. meanestgenius

Posts: 22291; Member since: May 28, 2014

It’s all BS as far as I’m concerned.

55. RebelwithoutaClue unregistered

Apart from being BS, there is absolutely no value to these conclusions. Owning an iPhone doesn't make you rich and smart, owning an Android phone doesn't make you a techie.

56. meanestgenius

Posts: 22291; Member since: May 28, 2014

Absolutely agree.

21. AxelFoley unregistered

These aren't statistics. It is research based on cultural inferences and attitudes. This is also known as semi-educated guessing. Statistics are based on actual data with real numbers. It's also mathematically impossible for a brand to enjoy 35-45% market share in a location to also have their user base placed in the top quartile of household income earners in that location.

41. slim3bdo

Posts: 186; Member since: Jun 05, 2017

Your exactly on the spot , it's just data and anyone can make whatever he wants with it , In case of apple propaganda it's always wealth and intelligence , yet your arrgument shutter this non sense article . It's easy to lead masses of people with this kind media . Ppl steal, hit , cheat, to get an iPhone , and in the end it's just phone , it doesn't make you smarter , it doesn't add money to your wallet . Ppl wake up it's a phone , just like any other phone

2. yyzamin

Posts: 382; Member since: Aug 26, 2015

This article gonna generate some serious butt hurt

3. cmdacos

Posts: 4269; Member since: Nov 01, 2016

Not sure why. Looking at the list results over the years, this premise is pointless...

7. mixedfish

Posts: 1562; Member since: Nov 17, 2013

"Used Kikkoman soy sauce" Yep 100% confirmation this study was well worth the cost. /s

9. Vokilam

Posts: 1286; Member since: Mar 15, 2018

This is stupid...

10. Tipus

Posts: 894; Member since: Sep 30, 2016

Must be slow news day for Alan :)))

11. darkkjedii

Posts: 31331; Member since: Feb 05, 2011

Oh please, every damn carrier has a BOGO, or installment plan. It’s easy as pie to get the top tier iPhone X, with bad credit. Just have you bill paid current (AT&T).

49. RebelwithoutaClue unregistered

One thing I noticed during my visit to the USA, every single commercial is telling you this product can be bought using monthly payments. Even with bad credit and other debts, they want you to buy their products on payments.

59. darkkjedii

Posts: 31331; Member since: Feb 05, 2011

Exactly, and bad credit isn’t a sign of wealth.

13. Jrod99

Posts: 765; Member since: Jan 15, 2016

Dang. Do I need some popcorn?

16. htcisthebest

Posts: 437; Member since: Nov 15, 2011

I see some janitors and mainstream restaurant waiters and waitresses who own iphone X. Does that mean they are wealthy? p.s. no offense to janitors and restaurant workers.

18. EC112987

Posts: 1216; Member since: Nov 10, 2014

Exactly this is BS

* Some comments have been hidden, because they don't meet the discussions rules.

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