Opinion: Will Apple's ban backfire and only add to the popularity of the Galaxy Nexus?

Opinion: Will Apple's ban backfire and only add to the popularity of the Galaxy Nexus?
If you’re tech news in the last week or so, you know the big news - Apple succeeded in court and banned the Samsung Galaxy Nexus from selling in the United States. Huge news for both Apple and Google, the two behemoths in the mobile industry, as Google itself announced that the G Nexus will be the first smartphone to get the newest version of Android, 4.1 Jelly Bean.

Google also dropped the price of the 4.7-inch dual-core Galaxy Nexus to a mind-boggling, very affordable $350 unlocked and off-contract. To make the contrast with Apple’s devices, let us mention that the three-year old iPhone 3GS that comes with a 320x480-pixel screen and a 3-megapixel camera costs the same or more! It's clear that no other phone comes even close to the value-for-money offer you get with the Nexus right now.

So, on the surface, it seems like the ban was a gigantic win for Apple. The flagship device for Android, one where novelty arrives first and one with killer price, is banned, Apple wins, case closed. But look a bit deeper and you’ll notice an interesting paradox: despite being an Android flagship and still one of the best phones around, the G Nexus never was Android’s most popular handset - the Galaxy S series took that role.

Actually, you can’t even buy the Galaxy Nexus on AT&T and T-Mobile, it’s just not in the carriers’ lineup! The Nexus is only sold on Verizon and Sprint, and... on Google Play. In other words, this device has everything to succeed except for the wide reach and market awareness.

And that’s exactly when Apple’s ban strikes. Google is now rolling out an update to the Galaxy Nexus and promises that the phone will be back on Google Play soon, possibly even within a week. And while this lawsuit might have hurt sales by stopping them for a few days, so much has been written about it, that the Google Nexus inevitably got more time in the spotlight than it would have ever gotten otherwise. And in a world full of Android devices, this attention is a precious capital. So will Apple’s win against Android turn out to actually bounce back and hurt them in the future? Time will tell, but if that happens, Google should write Apple a small check for all the additional PR the Galaxy Nexus got.

Thumbnail image courtesy of Rob Tornoe.

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39 Comments

1. plgladio

Posts: 314; Member since: Dec 05, 2011

Exactly, good for Google Nexus

6. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

Sweet Irony. Apple shot themselves in the foot. Reminds me of when Joose and Four Loco got banned. Nobody knew of those drinks but because a hand full of college kids got wasted and wrecked their cars the media had a field day with it and gave Joose and Four Loco more PR than money can buy. Gotta love a good media story.

29. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There is a definite possibility the 'ban' will help sales of the G Nexus. Apple has a one-year old handset that is increasingly stale, technology-wise. Every sale that goes to a G Nexus is a sale that with a ban in place, could have gone to Apple. Expect Apple to push real hard to ban the GS III, when they see the sales numbers for the GS III.

2. dickwyn

Posts: 621; Member since: May 07, 2012

Galaxy nexus is an awesome phone

21. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

But most people i know only care about the galaxy s and the notes . I dont know why the nexus wasnt popular with most consumers here in south east asia

27. RapidCat

Posts: 351; Member since: Jun 12, 2012

because no SD card and now price G-Nex = SGS III before SGS III launch, G-Nex = G-Note price i'm from indonesia and thats how buyer think

37. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

Cat : I got mine ! SD card is pretty much useless . The s3 got better hardware but nexus better software and support

33. bayusuputra

Posts: 963; Member since: Feb 12, 2012

I think because Google did not push it as much as they did in the States, and this is a pure Google device, which usually caters more to the devs and not the common masses..

3. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

I think we all know by now that, if Apple wants it banned, there is something special about that device. So if Apple bans u, u must b d best, cos we all kno apple wants to get rid of good competition. True story Good PR for Gnex

26. ph00ny

Posts: 2014; Member since: May 26, 2011

Sums it up nicely

34. bayusuputra

Posts: 963; Member since: Feb 12, 2012

cool story, bro..

4. Sangeet

Posts: 232; Member since: Apr 21, 2012

Another slap on Apple's face for it's lame strategy to remove the competition. They are a good company but if Apple continues on doing things like this they will soon lose the public trust. They should keep the pace up with the competition, not just remove it with those small, dumb patents TIll then I HATE APPLE!!

5. omacmagics

Posts: 42; Member since: Dec 27, 2011

I'm thinking of selling my Nexus S and getting the Galaxy Nexus or should I just wait for the next Nexus device? Choices, choices, choices. What goes around comes around, Apple will get hit hard.

12. infernal88

Posts: 113; Member since: Jun 08, 2012

given that we are in july i guess waiting for more 3 months to get the new nexus phone wont hurt u unless u are not welling to pay for a full price 500+ $

39. chemhaz

Posts: 161; Member since: May 04, 2012

For $350 outright, I would just get it.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

interesting take victor. It has been getting a huge amount of tech press lately. Its even in the parts of some major news sites. $350 is enough to even tempt me since it helps me get past its "last gen" dual core. I did want to point out though, that the 3gs is 3... and on its way to 4 years old. the i4 is 2+ yrs old. :)

9. Victor.H

Posts: 1050; Member since: May 27, 2011

Thanks, remix, and good point, makes the contrast even starker.

18. plgladio

Posts: 314; Member since: Dec 05, 2011

Victor you and Michael are really good writers, can you please spend time on the Apple patent case against the Android. I mean the patents they are posting against Android. So that will make everyone eyes open what they are really worth for.

22. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

Remix : 350usd is actually a very good deal for you americans . I think you should buy one long time ago . I got my nexus for 250usd more than you lucky americans

25. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the Galaxy Nexus really just does surpass that threshold of not having to worry about the power for everyday use if you know what i mean which i'm sure you do.

30. johnbftl

Posts: 283; Member since: Jun 09, 2012

$350 is an amazing deal. I bought my Nexus in April, on a 2-year upgrade with Verizon and I paid $300. $50 more for one unlocked and off contact is awesome.

35. bayusuputra

Posts: 963; Member since: Feb 12, 2012

that just shows how "updated" apple devices are.. Btw, I kind of agree with you that the price helps to get past its Dual-Core last generation status.. Especially with a Nexus branding on it.. Apple should learn how to handle their "guns" properly..

8. Slammer

Posts: 1515; Member since: Jun 03, 2010

The problem is, Apple does not know how to handle fame. For thirty years, they have tried to remain different from the rest of the world. Proprietary accessories for proprietary equipment. This directive placed them in a very low marketshare while the rest of the world moved on. Apple failing to recognize what people were doing, put them on the path to bankruptsy. Enter the iPhone: A new generation's attraction to this revolutionary product, propels Apple to world stardom. With stardom; comes emulation. Everyone wants to be like the star. The problem is Apple doesn't want to be like everyone and now they forbid anyone to be like them. While other companies try to come close to Apple, it is clear that the similarities are still distinguishable from one another. So what if Samsung comes close. So what if HTC comes close. They aren't exact. While Apple woke the industry, it also has turned it upside down with all this litigation. Apple has finally created a world famous status of their own to sustain yet still wants to remain proprietary from the rest of the world. In the world of fame, you can't have it both ways. You have to be willing to sacrifice your privacy and expect people to want to be like you. John B.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

Amazing post...

36. bayusuputra

Posts: 963; Member since: Feb 12, 2012

awesome piece of writing.. may i add something? Apple actually was the one who tried to emulate the star in their very first beginning.. trying to emulate PC with a slightly different path.. and that is exactly what competitors are doing, trying to emulate the iPhone, but with different twists here and there (hardware, OS features, etc).. So it's kinda lame for apple not to allow others to follow their path when their very existence came from trying to emulate another company in the first place..

10. script_writer

Posts: 56; Member since: Jun 27, 2012

WWWHHHoooo!!!!! GO GNEX!!! Ive had one for bout 4 months now. best phone ive ever had!!! plus am over the moon that the GNEX will be getting jellybean first!!

11. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

BACKFIRE!

13. good2great

Posts: 1042; Member since: Feb 22, 2012

whats the matter iFans? yall scared to comment and get thumbed down? awww booo hooo! Google Nexus line will not be beaten!

15. jroc74

Posts: 6023; Member since: Dec 30, 2010

I dont care...I'm just sick of it...

16. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

That picture would look better if it was a Apple head with chunk missing from the side with burn marks. Apple is making fools out of themselves. People don't buy these phones for bouncy effects, icon looks or search algorithms. Apple is purposely being a patent troll to slow down the competition but their giving attention to the ones their suing. Everyone and their brother was looking forward to a iPhone 5 with larger screen last year. As soon as they announced the iPhone 4S I knew sales would suck in the 2nd and 3rd quarter of 2012. And they release a tablet with only a display upgrade. I bet that the majority of people that received iPad 2's are still using their iPad 2's because the overall experience is not dramatic enough to upgrade. A quad core A6 would have given you more sales. I want to say I feel sorry for Apple but I'm far from it. Apple has the power to slow Android down by releasing larger screen iPhones that Android people want. But instead their going down a path that makes consumers upset. People that got their orders delayed are pissed. Imagine if they were successful at blocking Galaxy S3 sales. And Apple better not think of blocking my Nexus 7 pre-order. I'm going to be one pissed Anti Apple Android fanboy.

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