OnePlus pulls back on requiring contest winners to smash a phone

OnePlus pulls back on requiring contest winners to smash a phone
Last month, we told you about OnePlus' promotion that would allow 100 people who smash their current phone on video, to buy a OnePlus One handset for $1. Unfortunately, many smartphone users hoping to win a OnePlus One did not read the rules, and quickly uploaded video to YouTube showing them smashing their daily drivers. Phones like the HTC One (M7), Apple iPhone 5 and Samsung Galaxy S III were smashed, many by ingenious means. What these people failed to read was that OnePlus would first pick the 100 contestants randomly. Only then, would these people be asked to make a video showing the destruction of their current phone. To quote the great Scooby-Doo, "Ruh Roh."

But OnePlus, which has suffered through some negative publicity related to another contest, started to worry about the negative backlash it might receive by asking people to brutally destroy working devices. In addition, there is always the possibility that someone could get permanently injured from carrying out a stunt like this. A piece of glass to the eye, a sawed off finger or a burn from an exploding battery, are some of the things that a jury just might consider to be the fault of the company that sponsored the contest.

If we've learned one thing about OnePlus, it is that the company is flexible, and is more than willing to make changes if needed. With the forum posts contest, OnePlus realized where it was wrong, and did what it had to do to make things right. And now, it is giving those 100 people who would have had to smash their current phone, another way out. Instead of playing Whack-A-Mole with their handset, the 100 people selected by OnePlus can now elect to donate their current model to Medic Mobile. This is a charity that accepts donations of handsets, and gives them away to active healthcare workers in poorer regions of the world. Just remember not to donate your phone until you receive your new OnePlus One.

It turns out that 140,000 entries were received for the contest, with the 100 winners to be contacted by OnePlus starting today. So you can get rid of the dynamite, or the hacksaw, or any of the other tools of destruction that you were going to use to win the contest. If you are chosen as one of the 100 winners by OnePlus, you can donate your current handset and turn this into a win-win situation.

source: OnePlus via AndroidAuthority

Related phones

  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 64 GB
  • Battery 3100 mAh



1. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Kind of blows. I didn't enter the contest because I saw no reason to smash a perfectly good Nexus 5 for a new phone. I'd be 100% okay with donating it.

6. Johnnokia

Posts: 1158; Member since: May 27, 2012

Trying to correct their previous weird and hugely mistaken marketing strategy

13. dome888

Posts: 86; Member since: Oct 10, 2012

chinese never gets weirder

11. engineer-1701d unregistered

I emailed them the video of me crushing iPhone 5 with steel head air hammer and asphalt compactor before the 24hr clock ran down they should have put the don't break the phone yet on the timer page not the page after the timer stopped o well had fun doing it I think they should give us that broke the phones the free one

15. mrmessma

Posts: 271; Member since: Mar 28, 2012

A new phone for misreading and misunderstanding, yes, 100% this.

12. Ahmadovich

Posts: 43; Member since: Mar 16, 2014

Nexus 5 is damn pretty good. No need to change!

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This company is making a lot of marketing mistakes. As I've remarked elsewhere, the hardware, design, and price for this phone are great and will the sell the phone. The marketing department at OnePlus just has to get out of the way and not do stupid stuff. No smash the hazardous object contests, no social networking hunger games, etc. Just put up a web page, take orders, make phones, ship phones.

3. skinny95black

Posts: 113; Member since: Jan 06, 2013

Who the hell well smash a m7 or ip5 or s3 for a phone whose half the price or one third in case of ip you can always sell it and buy a brand new one plus one and maybe keep some extra money

4. PressStart

Posts: 119; Member since: Apr 08, 2014


5. Sauce unregistered

Well…I offered to dunk my iP5s into hP2 acid, then explode it using 2 sticks of dynamite.

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

There might have been creative and educational ways to destroy the phones. When I thought about the contest, I thought it would be entertaining and educational to have my Note 3 flown via quadcopter into the plutonium hell of Fukushima with the camera on and sending a live video stream for as long as it could... maybe even spot zombies shuffling around in the radiation...

10. aksa123

Posts: 367; Member since: Jan 30, 2014

Right. They're just idiots. What a violent way of advertising.

7. mayur007

Posts: 593; Member since: Apr 10, 2012

what if someone would have tried to break . nokia 3310 ... ?? news would be like this ... A person broke 20 hammers by hammering nokia 3310 .. while frustration he threw out nokia 3310 ... that phone went straight in to someones hand then that person broke his phone from that nokia phone :P

9. hassoups

Posts: 473; Member since: Jun 06, 2013

Cool story bro

14. Kaiser2007

Posts: 173; Member since: Nov 16, 2013

Nokia 3310 is not in their "approved list". Their list got only those high end phones. As someone said before, it's better to sell your phone then buy new.

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