OnePlus brings manufacturing to India in a bid to satisfy growing demand
Only behind China and the U.S., India is the world's third-largest smartphone market by number of users and one of the major sources of revenue for OnePlus, accounting for a third of its global sales. The OnePlus 3T launched on Amazon India this week, and the company has already received some 200,000 registrations for its new smartphone, which is priced at $442 in India.
"We actually probably have lost, I would say, maybe 30 percent of sales because of stock-outs," Agarwal told Reuters. "The focus is on trying our best to meet the demand."
Agarwal declined to give any concrete information regarding who OnePlus will partner with for the manufacturing process, only saying the company will work with “multiple partners” and mentioning Foxconn as one possible partner.
While OnePlus still has no plans for selling products in brick-and-mortar stores, Agarwal said the company will open six more service centers to add to its existing seven in India, as well as an “experience center” where potential customers will be able to see and test OnePlus products.