OnePlus One is currently sold "at a loss" in Europe, prices will be increased next week

OnePlus One is currently sold
OnePlus today announced that, starting next week, its One smartphone will be more expensive in Europe. That's because, "due to the current value of the Euro", the company is "now selling devices at a loss" in EU.

At the moment, you can get the OnePlus One 16 GB for €269 in Europe, while the 64 GB version can be bought for €299. Starting March 25, prices will go up to €299 and €349, respectively. That's not a huge increase in price, but OnePlus still thought it would be a good idea to announce customers about it.

OnePlus One prices won't be increased in other parts of the world. Moreover, OnePlus says it won't increase the prices of its accessories, no matter where you're buying them from.

While the OnePlus One will soon be 1 year old, it's still a great device for the money you're paying for it, even with the upcoming higher prices. You should check out our OnePlus One review to find out more about the handset (which was released in 2014 as a "flagship killer").

Later this year, OnePlus will launch a new One smartphone, which will likely also offer lots of high-end features at an accessible price.

source: OnePlus

Related phones

  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 64 GB
  • Battery 3100 mAh



1. frankg

Posts: 173; Member since: May 14, 2014

Demand is probably sinking for this "flagship killer". They are trying to boost demand and after 1 week offset the decline in demand with higher prices.

2. tech2

Posts: 3487; Member since: Oct 26, 2012

'OnePlus still thought it would be a good idea to announce customers about it' Yeah not sure if they wanted to let the costumers know or wanted create a panic about price rise so that the customers can be fooled into buying.

3. wando77

Posts: 1168; Member since: Aug 23, 2012

If this had been available to buy a year ago instead of being impossible to buy anywhere then I think it would have sold plenty.

4. B-power

Posts: 258; Member since: Feb 22, 2014

Seems right

5. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

The problem with the One Plus is that in short there will be affordable phones with similar specs and price, and the correct availability. Read there: ASUS Zenfone 2.

11. Dattack

Posts: 61; Member since: Jan 09, 2013

As someone who likes to tweak it's phone, and try custom ROM's etc, I'd never buy that Asus Zenfone 2. Even though it's pretty bang for the buck, there'll never be a lot of support from the community. Communty support-wise, Qualcomm Snapdragon CPU's above anything.

12. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Oh! I fully agree with that. I have a rooted Nexus 5. But that doesn´t mean I won´t buy it for my father! LOL

6. CreeDiddy

Posts: 2149; Member since: Nov 04, 2011

But...but...but...We have 85% marketshare....LOL!!!!

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Are you that dense? What does marketshare have to do with the value of the Euro?

13. CreeDiddy

Posts: 2149; Member since: Nov 04, 2011

The argument profits vs. marketshare. That is what Android fanboys scream....Free and Open OS, Market Share, Consumer Choice, Customization, No iTunes Sync!!!! That is why the quartlerly numbers don't lie....Android is normally sold at break even or at a loss. OnePlus just demonstrated this... Sometimes in business you can't please the consumer.

8. JMartin22

Posts: 2369; Member since: Apr 30, 2013

Anyone out there looking for a premium end device still wants this thing? It's a nice midranger at best.

9. lallolu

Posts: 732; Member since: Sep 18, 2012

3GB RAM, snapdragon 801, 3000MAH battery, 13mp camera, 5mp back camera, gorilla glass 3... midranger???

14. JMartin22

Posts: 2369; Member since: Apr 30, 2013

All which is last year components. Its quality of the materials sourced, not spec sheet quantity.

15. Phooey506

Posts: 85; Member since: Sep 24, 2014

1080p, no SD card, android 4.4, no NFC, no IR blaster, non user replaceable battery. I wouldn't pay more than $250 off contract for a OPO let alone 300 euros.

16. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Given that the device is already a year old, it's safe to say that it belongs to the upper-midrange category

17. reggiexp

Posts: 26; Member since: Sep 03, 2014

good time to sell it again than. lol to buy my self a lg g3 32gb. always loved lg, but they where too expensive last year new. now i wouldn't buy a oneplus, you can get better for the same price.

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