One in five teenagers owns a tablet?

One in five teenagers owns a tablet?
Teenagers are one of the most coveted markets. With disposable income, but few financial obligations, they are often the bar by which a product's successes can be measured. And the outlook looks good for the tablet market, and the Apple iPad 2 in particular.

Piper Jaffray, an investment bank, conducted their 21st bi-annual survey of 4,500 high school students. They found that teenagers are responsible for a large portion of tablet adoption, and that even more of them plan to purchase tablets in the future.

An impressive 22% of teenagers already own a tablet, and another 20% plan to purchase one in the next 6 months. While the survey doesn't specify the brand, we can infer that they were largely iPads. The IDC found that 73% of tablet shipments in Q4 2010 were iPads, so it's a fairly safe assumption.

As for iPhones, the survey showed that 17% of teens own an iPhone, and 37% plan to purchase one in the next 6 months. That represents a 21% gain in ownership, and a 12% increase of purchasing intent. And Piper Jaffray is confident that the teenagers' intent to buy will manifest in market share gains down the road. So Android fans shouldn't count iOS out of the race just yet.

So why do we care so much about teenagers' purchasing behavior? For one thing, they are more willing than any other demographic to purchase so-called luxury items. But they're also the decision-makers of tomorrow. So the apparent appeal of both tablets and the iPhone among teenagers bodes very well for Apple's future.

source: Piper Jaffray via AppleInsider

Related phones

iPad 2
  • Display 9.7 inches
    768 x 1024 pixels
  • Camera 0.7 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5, 0.5GB RAM
  • Storage 64GB,
  • Battery 6944 mAh
  • OS iOS 9.x



18. bkes216

Posts: 4; Member since: Jan 05, 2011

The maturity in these comments is astounding, good job teenagers of representing yourselves to be exactly what people stereotype you to be. I'm only 23, and I know that at age 16 when I got a job I essentially became independent for anything I needed except the bare necessities. Looking back I wasted a lot of money and I regret it everyday. Many parents won't buy these gadgets for their children because they know we don't need it. As teenagers we think that the new gadgets are the only things we need, and our parents do little to stop us once we say we can pay for it. So, yes, many teenagers do have income and liabilities. The trick is to separate the teenagers who actually work for their gadgets and those who complain to mommy and daddy until they give in. Which, unfortunately, is becoming more and more of parents.

13. Shubh unregistered

Correct the title. It should be "4 out of 5 teenagers have a life".

16. protozeloz

Posts: 5396; Member since: Sep 16, 2010

too bad you are one of them

12. laguna unregistered

This study really sounds like BS. Who were their sample? A rich private school? Working definition for tablet? Those things are really important to know.

11. SMARTGUY unregistered

This article is completely BS! Im a teenager in NYC, no1 in my school own a tablet, so htf they come up with that figure? Read this: "While the survey doesn't specify the brand, we can infer that they were largely iPads. The IDC found that 73% of tablet shipments in Q4 2010 were iPads, so it's a fairly safe assumption." THis mean the whole data is a guess right? Get the facts straight! My conclusion: Another apple bit*h wrote this crap! Tablet is 4 losers, who got way too much money to spend! I stand by my psp,nds,ipod touch,playstation,pc,driod x, laptop= no rm 4 tablet(unless it is 300 n under:) )

26. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Just b/c a tablet doesnt make sense to your lifestyle or you can't afford one doesn't mean that there is no point to it for everyone else. Tablets like every other invention are here to stay & possibly if laptops can't keep up with where tablets are going with a good level of relevance they will be replaced. That's the nature of beast called today gone tomorrow. If you think the population of tablet owners are all self-absorbed mindless sheep who have nothing better to do with their money you are a moron. Cant say tablets replace your laptop at this point but I'm sure in a few years they will. If you can't afford one or dont see a point to tablets cool, but bashing those that do have/enjoy them makes you just as much of a jackwagon.

6. therygy

Posts: 94; Member since: May 24, 2010

im a teen and im buying an ipad 2 32gb wifi tommarow. haahahaa.

7. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Good for you. You're a smart kid :) Keep it up.

5. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

this is of this generation are sheep no lie! look at what they are listening to: Lady gaga justin bierber katy perry and rihanna. their generation killed life...those irresponsible bast*rds -__-

9. Thump3rDX17

Posts: 2160; Member since: May 10, 2010

your mom told me the same thing about your generation when i was banging her a few hours ago. ;)

22. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Oh no, more high school jokes!

24. Thump3rDX17

Posts: 2160; Member since: May 10, 2010

your face is a high school joke. :P

17. protozeloz

Posts: 5396; Member since: Sep 16, 2010

everything was dead before they even started.... your generation assured us THIS future remember?, you have 60% of the blame for any crap that exist now.... and how about you start making a band... or solo singing? see how that comes around

4. p0rkguy

Posts: 685; Member since: Nov 23, 2010

This is silly, those that don't have any income or liabilities shouldn't even be included into the market share. They're likely spoiled kids that will throw tantrums on their parents to get what they want. If it gets them to shut the fuck up then throwing down a couple of bills won't even hurt them financially because chances are they've spent a lot more pleasing their ignorant child.

10. Thump3rDX17

Posts: 2160; Member since: May 10, 2010

just because you were a loser like that when you were a teen doesn't mean the teenage demographic of today is. a lot of teenagers do have liabilities and income actually. you're just jealous because we'll live to be able to get the tablets of tomorrow while you're rotting in your grave.

21. p0rkguy

Posts: 685; Member since: Nov 23, 2010

You're doing teenage demographic which ranges from 16-19. High school ranges from 14-17. Please get it right. I'm more jealous of myself because I didn't get to grow up in the laziest and arrogant generation.

23. Thump3rDX17

Posts: 2160; Member since: May 10, 2010

i don't know what you were doing in high school but i'm sure i can speak for most teens in public society when i say between my studies and working part time jobs where i can get them in this economy that this survey wasn't created purely out of teenagers with mere limited control of their parent's disposable income. they may not be legally responsible for their actions yet but it doesn't mean that they don't do for themselves. oh and to that last remark, i have nothing to say about an iggnorant remark like that.

14. android_hitman unregistered

porky your right agreed

15. protozeloz

Posts: 5396; Member since: Sep 16, 2010

don't know why people belief all those kids are brats, many are actually hard working kids who decide no to depend too much on their parents for anything and actually start getting stuff for themselves, I remember when the fist iPhone came out, many teens asked for part time jobs at the store I used to work in just to get such a device, I still ask my old mates about work and they say there is a hight rate of part timers that are teens, and they get small part time jobs so they can afford stuff without being a burden to their parents.... so speak for yourself

19. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Because teens in the US from ages 14-17 are likely to have jobs. lol Sorry but this is high school in the US we're talking about here. Half of them aren't even capable of getting a job, with less than 15% for even wanting a job. Once you factor in those that are even capable of acquiring a job, it's less than 3%. Please look up employment rate among high schools.

25. protozeloz

Posts: 5396; Member since: Sep 16, 2010

sorry I don't go stalking on kids schools to know how much are there not wanting to get a job, but the rate of students wanting the simple cashier job at the supermarket has increased regardless of what you say, at leas in Charlotte, where I used to be, all the shifts from 3PM+ where around 16 (the age needed to work part time if I'm not wrong)

28. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Stalking? lol 14 + 15 = no work. 16 + 17 = able to work. 50%. 16 + 17 year olds seeking jobs =

29. protozeloz

Posts: 5396; Member since: Sep 16, 2010

and if you do your math well you should find out that out of the 22% of all the students who got their tabs how many could have actually earn it with a job? if we say that around 18% of all teens get money by working instead of begging and we say that 22% has a tab, now how may approx has paid for their devices? lets go with 14% of working students witch means around 63.6% of teenagers bought them with their money, not so many annoying kids begging for stuff till their wishes are granted. now you said only 3% off all teens work? now that number intrigues me. you have any source to back your numbers up? because as far as Ive heard at least 25% of teen have a part time job, being formal or informal. and that means the number of begging kids may have been less...

30. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Guess my last post got cut off some how... Unfortunately there isn't much information about High School student's employment rate. Your math is under the assumption that every student that was working bought a tablet. Also, your 25% of teen having a part time job ranges from age 16-19, consisting graduates and dropouts, and not 14-17, the age for a high school student. So neither ages 14 nor 15 can work, correct? That makes 50% of the high school population that can work right? Going under your assumption of 25% of teens working. That only makes it 12.5% of high schoolers working, no? Now since the demographics for teenagers range from 16-19 are grouped, I can't individually split them so I'll just go with 16-10%, 17-20%, 18-30%,19-40% for working (going under the assumption that each age gets a 100% advantage). That makes 30% for 16 and 17. That means 3.75% of high schoolers are working.

32. protozeloz

Posts: 5396; Member since: Sep 16, 2010

well in my math not every student that worked bought a tablet on my math I actually if you read it again you will see that i stood with a 18% of students working yet on my calculation I only used 14% and did a reduction of my stand even tho i believe the number should be higher, now we (maybe just be) are also confusing something, the ages for teens are from 13-19 and anyone with this age should be considered a teen, witch means in our school student comparison we should also remove the possible buyers on the ages 18-19 or increase ages on our calculations (the word student slip my had man Ill give you that, not all teens are students) reference here: now back to the topic I think the percentage is more that that bare 3% you say Ive seen bigger numbers, yet I cant tell how many are working and think some of the info is vague or not completed (kinda overrated) but ill post it since i have no other source to base my argument on the problem with this info is that its not well documented :/

33. protozeloz

Posts: 5396; Member since: Sep 16, 2010

meh found this on answers.com think it may sound more accurate to say 15% of students work

1. Nick unregistered

I will be getting the Galaxy Tab wifi as soon as the price goes down aways.

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