New Apple iPad 2 ad points out the "magical" functions of the tablet

New Apple iPad 2 ad points out the "magical" functions of the tablet
Apple's new ad for the iPad 2 was posted on YouTube and focuses on the "magical" functions of the tablet. The voice over for the ad says, "Technology alone is not enough. Faster, thinner, lighter; those are all good things. But when technology gets out of the way, everything becomes more delightful, even magical. That's when you leap forward. That's when you end up with something like this," as the screen shows "iPad 2".

By focusing less on specs and pricing-which are things that any manufacturer can copy, Apple is concentrating on hard to duplicate things like the 65,000 iPad-optimized apps in the App Store. So while Motorola can claim that the XOOM has double the amount of RAM on board than the amount on the iPad 2 and Samsung can say that its newer Galaxy Tab models are thinner and lighter than the iPad 2, Apple is answering by focusing on the software and on the "magical" things that the Apple iPad 2 can do.

source: YouTube via AppleInsider

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35 Comments

34. Droid. unregistered

These apple guys in the forums have Apple logo's on their cars, I promise.

31. shafboy

Posts: 179; Member since: Sep 26, 2010

Revolutionary product the iPad. The iPad 2 is just an upgrade, I just want people who like honeycomb to tell me what the iPad is bad at and why Honeycomb is much better that iOS? I'm not saying Honeycomb is bad, it's just that iOS isn't bad either.

30. bling bling unregistered

all i see is a huge tray which can be used to bake pizza in oven and then become our waste by the end of the day and gets flushed away in the land of dead zombies and rainbows of hell

19. Truth

Posts: 62; Member since: Jul 15, 2009

Wasn't there another company that constantly made their devices thinner but failed to do anything else? Hmm... where is that razr device now? Food for thought.

21. Crucial unregistered

Oh I know, its Samsung!! They made it thinner but couldn't even power it on during their unveiling of the device. :)) And what's with iPad 2 selling earlier because of XOOM sales? Read the news! I never ever came across any articles saying XOOM outsells iPad 2. Say all you want but reality is there. Call them iDrones or anything but the truth is Apple is going to continue to grow while Android is just going to play catch up for this year. However, Honeycomb promises a lot of potential and I can see it will definitely be a major competitor next year. Probably trashing the iPad 3 if Apple don't do something about it.

25. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

I totally agree with you! Apple should be careful not to build end up like Windows Mobile. It wasn't bad per se, but they failed to update it and kept on selling something way past its due date. The lack of adequate cameras is the main reason I haven't bought one yet. Not that I'm going to use it to take tons of pictures, but what about augmented reality apps, Kinect like features and scanning apps like QuickCite etc..? It is an expensive product and I don't necessarily want to buy the same product every year. The Xoom shows some good progress on that front. While in a year it might not be the top tablet anymore, I'm sure it could still get the job done. The one thing Android needs to work in is that "Wow" factor. While it's apps are good, they don't strike me as being excellent! This might be a perception issue. if it is, then please wow me. Apple has tons of contents. (Big fan of iTunesU, iTunes and Appstore) Google should start focusing on matching and exceeding those services to really surpass Apple. Android for the time being is really the only OS that can do that.

17. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Who cares about iPad vs Honeycomb, you people fighting on here is ridiculous. It's amazing how much people fight over these things like they have a gain if Apple wins or Android loses. Here's a hint, both Apples and Googles stocks will keep continuing to go up Here's the deal both have strengths and weaknesses, I like what the Honeycomb tablets bring to the table, I like that you have a variety of screen sizes, etc, I know people who love the iPad. Both have their strengths both have their weaknesses. People should just play with them and pick out the ones they like.

22. Phullofphil

Posts: 1846; Member since: Feb 10, 2009

Yeah agree to disagree. But really thats not fun. Productive arguing is kinda fun. It helps people that dont have there mind made up make there mind up or get more confused

28. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Productive arguing is fun, but when someone named apple rox/sux makes a post you already know where it's going. Someone will praise or bash apple with no real proof on their side. Just that it's an apple product so it's amazing/evil. Both companies have strengths and weaknesses, both prey on the others weaknesses in ads (which by the way isn't a great way to sell) but that's the way people try to reach the undecided cause it's the fastest way of doing it. That's one of the key reasons you get people in petty debates on an internet blog site. It's really like listening to Yankee and Red Sox fans trying to tell the other side that their team is the better team to root for cause of X and Y reasons. If people were seriously debating the differences (like how Android has the soft keys, Google Maps, etc. Apple has access to specific Apple Apps) not just saying Apple sux or is the best thing ever, it would be a debate, not a which side can annoy the other into not posting anymore.

23. Husker6224 unregistered

I totally agree with you phullofphil. I have been reading articles and researching and i do like the banter between iOS and Android fans but i am even more confused now about which tablet to get than ever before lol. Guess i will just save alot of cash and buy one of both! haha!

15. Godly unregistered

The apps that are optimized for the ipad are crappy. The graphics look horrible. They look so bad most of them give you a button to change it to the smaller size. The same size that is on the ipod touch. apps optimized for ipad = crappy looking apps #fail

18. Truth

Posts: 62; Member since: Jul 15, 2009

I have both devices and the focus on quantity of apps available for tablets is grossly overrated imo. If the app was made originally for a phone then an "HD" version of it comes out then it looks terrible in full screen. I only use Netflix on the pad and it stays home unless I am on a long business trip. The Xoom is my daily tablet. The slick look of the OS and the better looking screen is a huge plus. You don't have to look very far to find a company that thinks a higher resolution screen is better, ask Apple. The better resolution camera also comes in handy when I need to quickly snap pictures of the job site and send them out. The thing that is most upsetting is that Apple decided to do another typical Apple move and cripple their product by opting for a low res camera and saving it for the next gen pad. Typical move for them to make more money later by touting the magically higher resolution camera in the 3rd gen model.

14. gaby1451

Posts: 120; Member since: Mar 30, 2011

http://youtu.be/aEH9rMwY9pY Pssh... Enough said.

16. p0rkguy

Posts: 685; Member since: Nov 23, 2010

That was a terrible reply. If you're going to post up a video, at least don't post something up that's so biased. I agree, the iPad 2 is better than the Xoom but only by a small margin. I really don't know how people can still defend Apple anymore when their UI has been the same while giving minimal upgrades to hardware, where at times will come with downgrades in order to achieve upgrades.

11. goapple! unregistered

Dont be mad just because your android tablets suck and do not have any quality apps available! Sure the Xoom has some decent hardware specs, but thats about it. Yes I have had both, and the Ipad way out performs your slopy unfinished android junk, that does not have any real decent games (ifinity blade, dead space etc.) , or good apps.

10. 530gemini

Posts: 2198; Member since: Sep 09, 2010

So true. Others can only try to copy the ipad and squeeze in as much numbers into their devices to make it seem more impressive, but they can never copy or exceed the very natural user experience that the ipad offers. Even those other tablets having higher specs numbers still couldn't match the ipad's smoothness and build quality. They can only try. And of course, fandroids can only continue to hate :)

13. gaby1451

Posts: 120; Member since: Mar 30, 2011

Well said ;-)

9. B unregistered

the magic is the way thousands of mindless idrones emptying their bank accounts year after year for apple,all easily influenced by apples brainwashing pr ads for products which the word 'upgrades' is a major overstatement and in several well known ways are fundamentally faulty

7. Phullofphil

Posts: 1846; Member since: Feb 10, 2009

I think the damn commercial is pointless only because there is no point advertising something that is pretty much sold out everywhere. Right now the magic would be just to find one in stock somewhere around me.

20. Truth

Posts: 62; Member since: Jul 15, 2009

An Apple employee told me that the ipad was released early due to the incredible sales of the Motorola Xoom. They were afraid to let more time pass and let Android gain to much traction so they released it prematurely. That contributed to the initial shortage and why they are playing catch up with orders.

26. protozeloz

Posts: 5396; Member since: Sep 16, 2010

0.0 that sounds quite interesting

29. bucky

Posts: 3797; Member since: Sep 30, 2009

that may very well be true. Its business. I still dont see it touching the ipad2 in sales though. I am curious about the xoom though.

32. davecann2

Posts: 460; Member since: Mar 15, 2011

Its a fact the the Xoom sales have under performed what Moto thought they would sell. I have asked several retailers of the Xoom how the tablet is selling and they have all said that they cant move them off the shelves and no one buys them. Maybe its because of the high price Maybe its because there just isnt enough apps available Maybe its because Apple is just more popular I'm not sure but i knew from the start that the Xoom wasnt going to do all that well. In fact Moto is not even commenting on the first months sales because they dont want to hurt themselves. In my opion the BlackBerry playbook is also going to fail. The only real competition I see is coming from Galaxy Tabs. Lets see what the next month or so brings.

35. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I Think motos bigest mistake is more about the fact that they are only aviable in US market and only one model, apple has 5 (CDMA/GSM/Wifi 16GB/32GB) and also its trying to be on more markets at the same time, witch is a fail from moto

2. joey18

Posts: 697; Member since: Jul 20, 2010

you dind see any magic bcs you cant effor to get one lol im waiting till the price get low maybe in 2 months

3. mike unregistered

you must be too naive to understand Apple never drop prices until the next generation hits the shelves the iPad will be 499 until the iPad 3 comes, so why would you wait 2 months for nothing? get it now lol

5. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

"you dind see any magic bcs you cant effor to get one lol " I'm assuming you meant, " bcs you cant AFFORD to get one"? Yet, your waiting for the price to go down...? You sir, are a f*cking idiot and shouldnt be talking trash.

1. -,- unregistered

didnt see any magic

4. fandroids hater unregistered

well, maybe because you're too blind to see the iPad can do what the other bunch of tablets just cant - is there a garage band for Honeycomb? is Google's iMovie wannabe on par with Apple's > NO! how many apps does Honeycomb have? oh yeah 17! LMAO

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