One M10 leaks on HTC website, sample shot hints at 12 MP camera with wider aperture

HTC is wisely taking its time to release it next flagship, dubbed tentatively the One M10, as if it announces it now, the news will drown in the reviews tornado of the Galaxy S7 gang or the LG G5. HTC is not expected to unveil its next best thing until later this spring, but a confirmation of the One M10 naming scheme has already popped up on its site, in a web survey's HTML code, as you can see in the screenshots below. 

What's even more interesting is an alleged photo sample from the One M10, which, as one HTC exec put it, will feature a "very, very compelling camera experience." That stellar camera is rumored to be a 12 MP unit now, just like on the iPhone 6s or the Galaxy S7, and sport a larger aperture, as well as laser autofocus. Thankfully, the random picture you see below (of a keyboard of course, what else), is accompanied by the shot's EXIF data, which confirms an f/1.9 aperture. 

The One M9 has a run-of-the mill f/2.2 lens, and, while f/1.9 isn't up to par with the Galaxy S7's wide f/1.7 aperture, the One M10's eventual f/1.9 value is nothing to sniff at either. What miffs us a little bit is that the resolution is listed as 2250 x 4000 pixels, which is a 9 MP shot in a 16:9 format, but that could be, of course, just one of the camera's shooting regimes, and we wouldn't be surprised to see a 12 MP resolution when we go into 4:3 format indeed. 

In any case, the smartphone camera wars are shaping to be unprecedented this year. Between the S7's large 1.4 micron dots and Dual Pixel autofocus, the LG G5's dual wide-angle camera, the Xperia X-series Predictive Hybrid Autofocus, and who knows what Apple will come up with for the iPhone 7, HTC has to indeed come up with a compelling camera experience, and it seems that the manufacturer is pulling out all stops to do just that.

source: (translated)

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Wish HTC could copy Samsung's camera. That's been a major drawback in all their SmartPhones; the camera.

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

No boomsound hurts

15. S.R.K.

Posts: 678; Member since: Feb 11, 2016

No M7 design hurts.

29. LionStone

Posts: 1048; Member since: Dec 10, 2010

You do realize that BoomSound and dual front speakers are 2 different things? Because Dolby Audio BoomSound is still present on the A9.

30. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Oops sorry, I mean boomsound speakersss, kinda busy watching youtube on my M9 lol

6. WPX00

Posts: 511; Member since: Aug 15, 2015

As far as we know, HTC is using the Nexus camera: Sony IMX377, a 12MP sensor with even bigger pixels (1.55 vs 1.4um) than the IMX260 used in the S7, though it won't have the dual pixel autofocus.

31. willy42

Posts: 36; Member since: Mar 02, 2015

I thought I had read that they were going to the use the new OV13880 sensor with 4 micron pixels.

21. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

HTC will have better Sensor than S7 do you know that? I means bigger sensor which is always better. its I think 1/.23 sensor size vs 1/.25 or some says s6 have 1/.26 sensor. HTC really need is post processing which is great on Nexus only when HDR is on.

24. Macready

Posts: 1824; Member since: Dec 08, 2014

A 22% larger sensor for 22% more light, but the S7 offers a 40-50% larger aperture for 40-50% more light. Net result is that the S7 should be a hair more capable in low light in RAW, ceteris paribus (usually isn't).

32. CoryMeetsWorld

Posts: 170; Member since: Oct 17, 2014

Wrong again Macready

26. marorun

Posts: 5029; Member since: Mar 30, 2015

My HTC one X+ was a killer for camera much better than same year samsung product.. So in the end its only since the M7 M8 M9 thats camera got bad..

27. LionStone

Posts: 1048; Member since: Dec 10, 2010

Why? Sammy already copied HTC camera UI with the circular tabs

2. Arschsalat

Posts: 158; Member since: Feb 29, 2016

watch the Samsung Galaxy S7 vs iPhone 6s Camera Test Comparison Video from SuperSaf TV

5. hoomanPeasants unregistered

The S6 camera was average at best, and even that beat the iPhone 6s. What else did you expect?

8. TerryTerius unregistered

I'm not really sure why you believe the camera on the s6 was average. There objectively weren't many phones that could match it, especially not in auto mode. And nearly everyone that reviewed the S6 said the same thing. There are a few that could produce images of equal or arguably better quality (depending on the scenario) with manual controls, but IMO that doesn't really factor in daily usability. Still, to each their own. I'm not knocking your preferences, or at least I'm not trying to. Just curious what phones you thought had better cameras. But yeah, this was predictable.

9. hoomanPeasants unregistered

S6 had great daylight pics, average lowlight pics, great audio, horrible video, nice controls and auto mode, no pro mode, and the video stabilization sucked donkey balls. It was inconsistent across, great in some, average in others and horrible in stabilization. I'm not saying it had a bad camera by any means. In fact, I don't think any other camera other than the G4 could come close to it in the first half of 2015. But after seeing what the Nexus 6P produces, S6 does look average at best.

13. TerryTerius unregistered

To an extent I would agree with you about lowlight. Though I'd disagree about video stabilization. I'm not really a believer in manual controls for smartphones primarily because I have a D750 for real photography but I am aware that I'm an exception rather than the rule, and I fully understand why that makes a difference in the eyes of many. But yeah, the 6P does have a damn good camera on it so I can see where you're coming from.

14. hoomanPeasants unregistered

The video stabilization was so bad on S6 that they had to add a completely different system on the Note 5/edge+. I'd post a link to prove it, but I can't(I'm a newbie and can't post links yet). But if you want to see it, see erica griffin's review of Note 5(start from 47:50 and see for about 1.5 minutes). And keep in mind that Note 5's stabilization isn't that good either. So S6 is worse than it appears here.

16. fyahking

Posts: 1146; Member since: Jan 28, 2015

The 6p video recording is even worse than the

20. TerryTerius unregistered

I'm only saying that having owned the S6 edge for most of last year before switching to the 6P. I never had any issues with video stabilization. Then again, I have fairly steady hands from working with real cameras all the time so maybe I'm not qualified to speak on that on the behalf of other people. In any case, I don't remember it being anything close to unusable or terrible at its job. But yeah, I do remember her mentioning her issues with that. All the way back to the note 4. And I do know the stabilization on the 6S plus is better then the S6 edge was, but not by much.

22. Supraman21

Posts: 467; Member since: Jun 09, 2010

Are you telling me that you've never experienced that jelly vision you get when panning or even slightly moving the phone?

3. promise7

Posts: 894; Member since: Jul 03, 2013

That photo doesn't look too compelling to me. Very cloudy, dull, and faded looking.

7. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

That phone looks just like the s7. iPhone last year. Samsung this. Next year?

10. johanbiff

Posts: 415; Member since: Mar 31, 2015

Hope it has smudge on the lense because it look like crap :\, was really ruting for HTC this time but comon!

11. Reza.N

Posts: 77; Member since: Sep 06, 2015

Hope all you guys just wait for the final product and the official announcment..I hope htc do it right

17. fyahking

Posts: 1146; Member since: Jan 28, 2015

This is their 4th m series, so I'd hope they get the camera right this time. If not, then I believe this is the end for HTC.

12. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Good to see more and more manufacturers abandonding the Megapickle race


Posts: 334; Member since: Mar 24, 2015

I really want boomsound back

19. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

Again with the goddamn iPhone aesthetics. Can't stand the look of goddamn iPhones, they're plain, ugly, and outdated. HTC can fock off if they keep using the iPhone's sht looks!

23. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

Cuz people says A9 looks like iPhone doesn't means it really is.. I had both A9 in black color and iPhone 6s Plus(currently have). A9 was more attractive, even display on A9 looked more sex. only thing I didn't like about A9 front was fingerprint sensor which was great reliable but its bit under the body of phone so sometimes you miss to press it.. Overall A9 was far far better looking than iPhone. those antennas even looked better on A9.. People around me also liked my A9 more than iPhone 6s plus. also screen feels like have curve edge which some call it 2.5D but its less pronounce on iPhone and A9 in black had really immersive look and feel. When I had A9 I had 4 phones, Nexus 6p, Moto X pure and iPhone 6s plus. again A9 looks better than all.. I had S6 and Note 5 too.. and in comparison yes S6 edge looks bit more sexier and unique but then A9 is even better looking than Note 5 or S6. of course looks is subject stuff. I like it and you might not. but many people looked it and liked better so I assume its really better looking device than others. BTW camera I didn't like at all on HTC One A9, I'm still fan of Nexus 6p camera and iPhone camera really sucks its great in day light when outdoor but when you indoor it takes crappy pictures.. A9 just need a powerful processor UI was very smooth better than my Moto X pure, but Web had few stutters so I'm sure a powerful SoC will solve the issue. only time I really felt phone is slow is when you first time set it up.. I guess its NAND not so great.. Battery is less than average though. but call quality was better than anything I've owned this year..

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