HTC One M10 will feature a "very compelling camera", says exec

HTC One M10 will feature a "very compelling camera", says exec
Earlier this week, HTC teased its upcoming flagship smartphone - likely called One M10 - but didn't provide any details about its features. Today, however, HTC Chief Financial Officer Chialin Chang talked to CNET about the new handset's camera.

Reportedly, HTC's next-generation flagship smartphone will offer a "very, very compelling camera experience." Chialin Chang is confident about the camera's appeal "after seeing what's going on in the market." The HTC exec was likely referring to the fact that the company checked out the new high-end handsets unveiled this month at MWC 2016 - including the Samsung Galaxy S7 and the LG G5, both of which come with very promising cameras.

Not long ago, we heard that the HTC One M10 would feature a 12 MP UltraPixel rear camera with laser auto focus - an important change from the 20 MP rear camera of the One M9, as well as from the 4 MP UltraPixel dual camera of the One M8. As you may know, the cameras of the One M9 and One M8 haven't really been on par with what the competition offered, so we're curious to see what the One M10 can do in this regard. A 12 MP snapper with larger-than-usual-pixels (that's what UltraPixels are) should provide high quality images even in low light scenarios. Of course, the final quality of the camera will also depend on what sensor it's using, and on HTC's software.

The One M10 - codenamed HTC Perfume - should be announced "very soon", probably in March. New camera aside, the smartphone is expected to bring an all-metal body, a Quad HD display (possibly measuring 5.1 inches), a Snapdragon 820 processor, 4 GB of RAM, and up to 64 GB of storage space. So, who's excited about this handset?

source: CNET

Related phones

  • Display 5.2 inches
    2560 x 1440 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 820, 4GB RAM
  • Storage 32GB, microSDXC
  • Battery 3000 mAh
  • OS Android 8.0 Oreo
    HTC Sense UI



35. natypes

Posts: 1110; Member since: Feb 02, 2015

I hope so they've been fumbling the camera for years.

28. S.R.K.

Posts: 678; Member since: Feb 11, 2016

Ugly chamfered edges. Hope you fail again HTC. But I loved the HTC one M7.

27. msaeed90

Posts: 14; Member since: Aug 14, 2014

I thought HTC was a VR company

25. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

A compellingly capacious battery would also be much welcomed too.

21. Avesperia

Posts: 5; Member since: Mar 03, 2015

HTC needs to square the F up. I switched from my Z1 to M9 and I was more satisfied with my Z1 back in time. Probably never buying HTC again...

16. carlemillward unregistered

This supposed to be in M7 in 2013. I took them 3 years to make a logical decision, I hope they do great job with the camera. I do not expect much change in design and Sense 8 UI, since it is the most refined UI and design. But BoomSound was their marketing strategy, now it seems their strategy is releasing a phone that gets updates fast.


Posts: 334; Member since: Mar 24, 2015

How about a very compelling set of front firing speakers?

13. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Haha, home it's not as "compelling" as the previous generations...

10. Iyus76

Posts: 20; Member since: Feb 12, 2016

Boomsound front facing speaker, better camera, better batery, good camera.. bigger size screen maybe 5.5" and im sold and less bazel.

23. idrisalsudani

Posts: 11; Member since: Dec 14, 2015

If they do so I am gonna buy it

5. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Bring back boomsound and I'll have faith for one last ride HTC

4. manojmcn

Posts: 634; Member since: Jul 16, 2015

S7 already demoed a compelling bigger pixel camera. HTC needs to have something rare to get customers interest. An A9 lookalike will spoil the chances. For premium price no one will care for an iPhone clone.

8. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Rare as in it taking better pictures overall than the S7.

11. TyrionLannister unregistered

That should be easy if they are using the IMX 377. S7 wouldn't stand a chance.

12. DRS1977

Posts: 681; Member since: May 27, 2015

@Tyrion - I like how you make claims and have never even seen real world objective tests comparing the two. It makes you sound extremely ignorant. You are an embarrassment to the Tyrion name.

19. TyrionLannister unregistered

When did I claim. Can you read? I said "should". Do you know what is the difference between 'should' and 'will'. Or you don't even know what claiming something means! Claiming something will be if I said " M10 will beat the shit out of S7 in camera. " Clearly my comment was a conditional prediction, not a claim. GTFO troll, and learn some English.

30. DRS1977

Posts: 681; Member since: May 27, 2015

Like I've said before Tyrion, you are a gigantic troll and completely ignorant. Yes, you said "should", but that still makes you a complete moron and clueless fanboy and spec cheerleader. You have zero proof or evidence of what you say. Exactly what I thought, you have nothing to back up your lies and ignorance on this website. What do you have to say that makes people here not laugh at your moronic statements? Funny how you say "learn English" when you don't even know how to write sentences with proper grammar. Were you dropped on your head when you were a baby?

31. TyrionLannister unregistered

Yes, I have theory to back up my claim. IMX377 has bigger sensor with same number of pixels. Therefore, it 'should' beat S7. Dumbass, learn something before saying wrong about others. Nobody even knows who you are, or cares. You don't even matter as you don't know sh*t about how tech works. I don't know how to use grammar? Oh please.

18. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Should be easy is right, if they are using that. But we all know camera optimization isn't HTCs strong point but if they get it right they might just have the best android camera of 2016.


Posts: 1168; Member since: Oct 05, 2015

Things change, man. They're not Sony, you know? Ask the One A9 if you're not sure about that.

38. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Someone gave me their opinion on the A9 just the other day so I know It's a pretty good phone. That's why I have high hopes for the M10.

29. manojmcn

Posts: 634; Member since: Jul 16, 2015

The technology for photography has reached a level where the top guys- Samsung, LG, Sony & Apple phones are highly capable with very less to differentiate. Now from where do HTC bring in some idea that can be specific to their phones alone and thrash all others on quality. Impossible. Maximum they can reach same level & beat all their One M previous versions. And camera alone cannot sell. Depends on the total value a phone brings to the customer: -Design & build -Water resistance -Performance stability(heating issues etc) -VR support -Gaming capabilities -Battery size & life -Wireless Charging -Mobile payments -Display capabilities -Sales service networks -Accessories availability -To an extend, brand value -Ecosystem

26. ibend

Posts: 6747; Member since: Sep 30, 2014

1/2' camera sensor may enough to differentiate them on flagship battle, and they may get some fraction of market share (again)

3. Rydsmith unregistered

Never heard them say this before.... /s

2. Jason2k13

Posts: 1487; Member since: Mar 28, 2013

"very, very compelling camera experience."... lol dont they say that every year since the M7?

36. sharks

Posts: 236; Member since: Feb 16, 2013

Exactly my experience, given that i've all the HTC One's since M7 and was always let down with the atrocious camera. It's like HTC does it on purpose. How can they possibly f*ck it up year after year... It's beyond logic.

39. chebner

Posts: 251; Member since: Oct 17, 2011

And yet you keep buying. No one is forcing you to buy them. Every year HTC has gotten a lot of bad press because of their poor cameras. Why you keep buying them when you know they suck so bad is what is beyond logic. If you're going to get pissed at someone it should probably be yourself. Take some f_ing accountability for your dumb a$$ mistakes.

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

It better be, another bad camera would be the last nail in HTC's coffin

6. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Every keeps saying that lol.

17. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Everyone*** I should really stay off this site when i'm half asleep because i type like a kid when I am.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless