HTC One M10 will feature a "very compelling camera", says exec

HTC One M10 will feature a
Earlier this week, HTC teased its upcoming flagship smartphone - likely called One M10 - but didn't provide any details about its features. Today, however, HTC Chief Financial Officer Chialin Chang talked to CNET about the new handset's camera.

Reportedly, HTC's next-generation flagship smartphone will offer a "very, very compelling camera experience." Chialin Chang is confident about the camera's appeal "after seeing what's going on in the market." The HTC exec was likely referring to the fact that the company checked out the new high-end handsets unveiled this month at MWC 2016 - including the Samsung Galaxy S7 and the LG G5, both of which come with very promising cameras.

Not long ago, we heard that the HTC One M10 would feature a 12 MP UltraPixel rear camera with laser auto focus - an important change from the 20 MP rear camera of the One M9, as well as from the 4 MP UltraPixel dual camera of the One M8. As you may know, the cameras of the One M9 and One M8 haven't really been on par with what the competition offered, so we're curious to see what the One M10 can do in this regard. A 12 MP snapper with larger-than-usual-pixels (that's what UltraPixels are) should provide high quality images even in low light scenarios. Of course, the final quality of the camera will also depend on what sensor it's using, and on HTC's software.

The One M10 - codenamed HTC Perfume - should be announced "very soon", probably in March. New camera aside, the smartphone is expected to bring an all-metal body, a Quad HD display (possibly measuring 5.1 inches), a Snapdragon 820 processor, 4 GB of RAM, and up to 64 GB of storage space. So, who's excited about this handset?

source: CNET

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

It better be, another bad camera would be the last nail in HTC's coffin

6. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Every keeps saying that lol.

17. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Everyone*** I should really stay off this site when i'm half asleep because i type like a kid when I am.

22. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Don't worry, it's just the comment section on PA that gives you cancer

20. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Well, I don't see them going anywhere unless they greatly improve the camera. I'm not one of those who puts a phone's camera in the top priorities, as I prefer UX and audio over camera, but the thing is, people like me are rare, nowadays most people are like "crappy phone because it has bad camera blah blah blah".

33. sharks

Posts: 236; Member since: Feb 16, 2013

Same sh*t. Different year. HTC claims all these "amazing" features every year and yet fails spectacularly with its camera. I personally spent so much money on HTC's flagship models every year and each time i felt extremely disappointed and cheated out of my money and faith in HTC's "rebound" when comparing picture quality with my friends' Samsung or LG or even Sony flagships.

37. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You should read some more reviews before trusting some marketing BS that all companies do. I bought an HTC flagship even though I know the camera would suck, but as I said, I prioritize UX and Audio much more than the Camera.

7. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

I'm 99% sure the rear camera is going to be the OV13860 and the front some custom 5MP ultra pixel one.

9. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

I mean the newer OV13880, you get the picture lol

24. vincelongman

Posts: 5677; Member since: Feb 10, 2013

*4-micron Pixels, 1/2.4″ sensor size *PDAF + 240Hz two-dimensional contrast AF *Buried Color Filter Array (similar to Samsung’s ISOCELL technology) *4K @ 60 FPS and 1080p @ 240 FPS Wow that sensor sounds great Hopefully we see that soon

34. sharks

Posts: 236; Member since: Feb 16, 2013

It's gonna be s**t. Don't believe HTC. I own every single flagship from HTC as from M7 and i'm calling it quits. S7 is gonna be my 2016 phone. Goodbye, HTC! You f*ckin p*ece of sh*t camera!

40. Fardon

Posts: 96; Member since: Nov 24, 2014

Im 100% sure your wrong. It has the IMX377 combined with OIS, PDAF and Laser AF. Front camera is the same as the S6,S7 but with OIS.

15. GameKing95

Posts: 30; Member since: Jan 10, 2013

Sony has bought out Toshiba Imaging hopefully all the crap has been incinerated.

2. Jason2k13

Posts: 1459; Member since: Mar 28, 2013

"very, very compelling camera experience."... lol dont they say that every year since the M7?

36. sharks

Posts: 236; Member since: Feb 16, 2013

Exactly my experience, given that i've all the HTC One's since M7 and was always let down with the atrocious camera. It's like HTC does it on purpose. How can they possibly f*ck it up year after year... It's beyond logic.

39. chebner

Posts: 249; Member since: Oct 17, 2011

And yet you keep buying. No one is forcing you to buy them. Every year HTC has gotten a lot of bad press because of their poor cameras. Why you keep buying them when you know they suck so bad is what is beyond logic. If you're going to get pissed at someone it should probably be yourself. Take some f_ing accountability for your dumb a$$ mistakes.

3. Rydsmith unregistered

Never heard them say this before.... /s

4. manojmcn

Posts: 633; Member since: Jul 16, 2015

S7 already demoed a compelling bigger pixel camera. HTC needs to have something rare to get customers interest. An A9 lookalike will spoil the chances. For premium price no one will care for an iPhone clone.

8. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Rare as in it taking better pictures overall than the S7.

11. TyrionLannister unregistered

That should be easy if they are using the IMX 377. S7 wouldn't stand a chance.

12. DRS1977

Posts: 679; Member since: May 27, 2015

@Tyrion - I like how you make claims and have never even seen real world objective tests comparing the two. It makes you sound extremely ignorant. You are an embarrassment to the Tyrion name.

19. TyrionLannister unregistered

When did I claim. Can you read? I said "should". Do you know what is the difference between 'should' and 'will'. Or you don't even know what claiming something means! Claiming something will be if I said " M10 will beat the shit out of S7 in camera. " Clearly my comment was a conditional prediction, not a claim. GTFO troll, and learn some English.

30. DRS1977

Posts: 679; Member since: May 27, 2015

Like I've said before Tyrion, you are a gigantic troll and completely ignorant. Yes, you said "should", but that still makes you a complete moron and clueless fanboy and spec cheerleader. You have zero proof or evidence of what you say. Exactly what I thought, you have nothing to back up your lies and ignorance on this website. What do you have to say that makes people here not laugh at your moronic statements? Funny how you say "learn English" when you don't even know how to write sentences with proper grammar. Were you dropped on your head when you were a baby?

31. TyrionLannister unregistered

Yes, I have theory to back up my claim. IMX377 has bigger sensor with same number of pixels. Therefore, it 'should' beat S7. Dumbass, learn something before saying wrong about others. Nobody even knows who you are, or cares. You don't even matter as you don't know sh*t about how tech works. I don't know how to use grammar? Oh please.

18. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Should be easy is right, if they are using that. But we all know camera optimization isn't HTCs strong point but if they get it right they might just have the best android camera of 2016.


Posts: 1168; Member since: Oct 05, 2015

Things change, man. They're not Sony, you know? Ask the One A9 if you're not sure about that.

38. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Someone gave me their opinion on the A9 just the other day so I know It's a pretty good phone. That's why I have high hopes for the M10.

29. manojmcn

Posts: 633; Member since: Jul 16, 2015

The technology for photography has reached a level where the top guys- Samsung, LG, Sony & Apple phones are highly capable with very less to differentiate. Now from where do HTC bring in some idea that can be specific to their phones alone and thrash all others on quality. Impossible. Maximum they can reach same level & beat all their One M previous versions. And camera alone cannot sell. Depends on the total value a phone brings to the customer: -Design & build -Water resistance -Performance stability(heating issues etc) -VR support -Gaming capabilities -Battery size & life -Wireless Charging -Mobile payments -Display capabilities -Sales service networks -Accessories availability -To an extend, brand value -Ecosystem

26. ibend

Posts: 6747; Member since: Sep 30, 2014

1/2' camera sensor may enough to differentiate them on flagship battle, and they may get some fraction of market share (again)

5. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Bring back boomsound and I'll have faith for one last ride HTC

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